Skip to content

Electric Cleaning Brush

Maybe

Products sell for $19.34 on average, inside the sweet spot. But demand is soft, at -25.4% this quarter, so Electric Cleaning Brush is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£619K/yr672K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
65%top-5 click share · 11 brands · 49 sellers

Flapen Score

Electric Cleaning Brush against its category

The dotted line is the DIY & Tools average. Past it, Electric Cleaning Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Cleaning Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Cleaning Brush 672K times last year and spent an estimated £619K. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £619K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
4.8%
Market size, estimated
£619Ka year
Peak month
September2.0× the quietest month
Top search term
electric scrubber115K searches a year

02 · Price

A sale here is worth £19.34.

Listings sell for £19.34 on average, from £10.32 to £29.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £19.34 that is £24K to £29K a year per listing.

Average price
£19.34inside the $15 to $100 sweet spot
Price range
£10.32–£29.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£24K–£29K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #20 within Cleaning Tools. It carries 6,442 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
26.9%
Average rank
#20in Cleaning Tools
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,442per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Electric Cleaning Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£124K£186K£247K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

49

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Leebein45%
  • SINZUX13%
  • THE PINK STUFF8%
  • SONICSCRUBBER8%
  • Ninsetinsoe5%
  • LyriFine5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Electric Cleaning Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Electric Cleaning Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric scrubber115K/yr
  • electric cleaning brush109K/yr
  • electric spin scrubber70K/yr
  • electric scrubbing brush63K/yr
  • scrubber40K/yr
  • spin scrubber42K/yr
  • electric brush for cleaning28K/yr
  • electric scrubber for cleaning23K/yr
  • power scrubber28K/yr
  • electric spin scrubber uk20K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Cleaning Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning14%+1.74

not when I expect to clean

discomfort when cleaning

Doesn't really clean

Charging14%−0.16

Would not charge

Doesnt charge

was not able to charge

Durability7%−0.11

Broke on first use

Stopped working after a few uses

Stopped working after only a few uses

Functionality-Overall5%−0.07

does not work

It's not working as expected

Will not turn on

Add-Ons/Attachments5%

Pole attachment didnt fit

Bit disappointed in this not very easy to handle especially when using the extension

Once the extension is added it becomes a bit tricky to control

Love

Ease Of Cleaning29%+1.74

Great for scrubbing

Excellent for cleaning

Cleans well

Ease Of Use14%+0.97

it is very easy to use and handle

EASY TO USE

So handy

Quality-Overall13%+0.90

Excellent product

Product is well made

Excellent good robust quality

Value For Money8%+0.42

Money well spent

Good value for money

Excellent value

Add-Ons/Attachments4%

Good extension

super easy to attach

Good attachments

Return

1.7% Return rate 8% Fixable by listing

Functionality-Overall19%▆▇█▇▆▆

does not work

It's not working as expected

Will not turn on

Charging18%▅▅▅▆██

Would not charge

Doesnt charge

was not able to charge

Defective Material/Parts7%▆▆▅▅▅█
Size-Overall6%▂▆▆▅▃█

the charger provided didn't fit so needed to be returned

This is so not fit for purpose

too small for floors/cars

Strength5%▆▇█▄▆▄

A bit flimsy

Not as strong as expected

it's not strong enough

FAQ

Common Electric Cleaning Brush questions

Answered from the same tracked data.