Skip to content

Electric Cable

Fail

Prices span $3.22–$15.32, mostly outside the sweet spot, so Electric Cable is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£63K/yr213K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
34%top-5 click share · 29 brands · 46 sellers

Flapen Score

Electric Cable against its category

The dotted line is the DIY & Tools average. Past it, Electric Cable is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Cable 213K times last year and spent an estimated £63K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
3.5%
Market size, estimated
£63Ka year
Peak month
November1.9× the quietest month
Top search term
electric cable43K searches a year

02 · Price

A sale here is worth £8.34.

Listings sell for £8.34 on average, from £3.22 to £15.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.34 that is £0 to £834 a year per listing.

Average price
£8.34under the $15 to $100 sweet spot
Price range
£3.22–£15.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£834
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #95 within Electrical. It carries 722 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#95in Electrical
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
722per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Electric Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

46

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

34%

Top 20: 70%

Open market

32%

  • Primes DIY19%
  • SHPELEC17%
  • Ali's DIY10%
  • Autowiring7%
  • LampStation7%
  • Merriway7%

Demand

Electric Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Electric Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric cable43K/yr
  • electrical wire36K/yr
  • 3 core electrical cable35K/yr
  • electrical cable23K/yr
  • electric wire12K/yr
  • 3 core cable12K/yr
  • 3 core cable 1.5mm8K/yr
  • light cable6K/yr
  • mains cable5K/yr
  • electric wire cable6K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness13%+0.15

Thin

Faffing about with thick

A little thinner than expected

Quality-Overall13%+0.90

Suggestion is to buy better grade

not so good for soldering

Not good quality

Strength6%−0.05

not very tough

The plastic sheeve seemed a little brittle and flakey

Heating6%−0.02

so nothing that heats up

Total fire hazard - overheated

Flexibility6%−0.05

Not very flexible

Not quite as flexible

Not flexible, and failed in the proposed fix I had in mind, which was to replace a sliding seal on a garage door

Love

Quality-Overall30%+0.90

The cable seemed good quality

Excellent product

Good quality, great for campervan

Advertised Vs Actual Product26%+1.82

As advertised

As described

Did the job perfectly

Value For Money15%+1.21

Good for the price

Good value for money

Totally worth the price

Flexibility6%−0.05

nice and flexible

The cable is flexible

Insulation is flexible

Ease Of Use3%−0.02

Easy to use

Makes life easier

is easy to work with

Return

1.3% Return rate 44% Fixable by listing

Size-Overall27%▆▆▆█▄▇

they were only 20cm long

Thin22%▃▆▅▇▆█

Very thin cable

Thin cable

Advertised Vs Actual Product11%█▅▄▄▆▃

the title/heading is misleading

Compatibility-Overall10%█▃▅▂▆▆

Not fit for my application

Quality-Overall5%▅▄▆▄▁█

Suggestion is to buy better grade

not so good for soldering

Not good quality

FAQ

Common Electric Cable questions

Answered from the same tracked data.