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Electric Cable

prices mostly outside the sweet spot ($3.22–$15.32) — Electric Cable doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 16Growth 15Conversion 44Competition 81Returns 89Price range 3Avg price 23Brand share 73Review moat 69Quality gap 30
This niche Category average

Is Electric Cable profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Electric Cable is a £63K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Electric Cable: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.2% over the last 90 days and 3.5% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr8K
Search volume / yr-19.2%213K
Conversion rate3.5%
Avg price£8.34

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers29 · 46
Top-5 product click share34%
Open market39%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement84%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews722

Top Electric Cable products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

46

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

34%

Top 20: 70%

Open market

32%

  • Primes DIY19%
  • SHPELEC17%
  • Ali's DIY10%
  • Autowiring7%
  • LampStation7%
  • Merriway7%

Electric Cable demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume213KCVR3.5%Products56Brands29Top 5 Brands61%OOS Rate2.2%Rating4.6★Reviews722Avg BSR#95
6K4KHoliday '24Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Top Electric Cable search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • electric cable43K/yr
  • electrical wire36K/yr
  • 3 core electrical cable35K/yr
  • electrical cable23K/yr
  • electric wire12K/yr
  • 3 core cable12K/yr
  • 3 core cable 1.5mm8K/yr
  • light cable6K/yr
  • mains cable5K/yr
  • electric wire cable6K/yr

What reviews say buyers love and hate about Electric Cable

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall30%

The cable seemed good quality

Advertised Vs Actual Product26%

As advertised

Value For Money15%

Good for the price

Flexibility6%

nice and flexible

Ease Of Use3%

Easy to use

What buyers complain about

61% of reviews
Thickness13%

Thin

Quality-Overall13%

Suggestion is to buy better grade

Strength6%

not very tough

Heating6%

so nothing that heats up

Flexibility6%

Not very flexible

Electric Cable return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Thin
22%
3Advertised Vs Actual Product
11%
4Compatibility-Overall
10%
5Quality-Overall
5%

Common Electric Cable questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Electric Cable 45/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 56 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.
Search demand for Electric Cable on Amazon United Kingdom peaks in Jan–Nov, where the busiest month runs 1.9× the quietest.