electric cable
Skip itPrices mostly outside the sweet spot ($3.22–$15.32) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good722.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 213K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.22–£15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, electric cable is a £63K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
electric cable market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 2.2%
- Avg brand age
- 50 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
46
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
34%
Top 20: 70%
Open market
32%
- Primes DIY19%
- SHPELEC17%
- Ali's DIY10%
- Autowiring7%
- LampStation7%
- Merriway7%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -19.2% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top electric cable search terms
- electric cable43K/yr
- electrical wire36K/yr
- 3 core electrical cable35K/yr
- electrical cable23K/yr
- electric wire12K/yr
- 3 core cable12K/yr
- 3 core cable 1.5mm8K/yr
- light cable6K/yr
- mains cable5K/yr
- electric wire cable6K/yr
Top electric cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alis DIY 3 Core Round Black Flex Flexible Cable 3183Y 0.75 mm - 10 metre Cut Length
Ali's DIY£11.124.6★1,690 rev
Merriway BH01453 3-Core Round Flex Cable 2183Y 0.5mm White 5 Metres (16.5 feet) Meters 5 m
Merriway£5.964.5★788 rev
AUTOWIRING 3 Core Flex Black PVC Flexible Cable 1.0mm2 10 Amp 3183Y Wire Mains Round 240V (10M Coil)
Autowiring£12.354.6★133 rev
SHPELEC 6242YH Twin and Earth Cable - 2.5mm | Electrical Mains Socket Ring Wire BASEC Approved - Multiple Lengths (10metres - 2.5mm Twin and Earth Cable)
SHPELEC£15.124.7★738 rev
SHPELEC FLEXIBLE White Cable 3183Y 0.75mm 1.0mm 1.5mm 2.5mm BASEC Approved White PVC LED Lighting 5m 10m 15m 20m 50m (1.5mm 3 Core - 5metres)
SHPELEC£9.604.7★318 rev
Newest
by launch date
JAFSAL ONLINE 3 Core Flexible PVC Mains Wire Cable Electric Wiring 3183Y Cable Flexible Wiring (0.25m WHITE)
J&S UNIVERSE£3.224 rev
LampStation 3183Y 3 Core Round Flex Cable 1.5mm Black Mains 3 Metres
LampStation£7.5737 rev
1 Pcs 10 meter LED Strip Extension Cable 22AWG Electrical Wire 2 CoreCable Black Red WireCable Extension Wire Cable for LED Strip Lights Car Audio RGB Lighting Low Voltage Projects
BFQZ£4.0310 rev
10 Meter 22AWG Electrical Wire 22AWG Electrical Wire 2 Core Black Red Wire Cable High Temperature Wear-Resistant Oxidation Flexible Extension Twin Earth Cable for Car LED Strip Light(10 Mete
TreeTribe£4.1423 rev
22 AWG Electrical Wire 2x2.5m Soft Silicone Tinned Copper Wire (Red & Black) - Low Impedance High Temp Resistant Stranded Copper Cable for DIY Toys RC Models Drones & Industrial Applications
Gareschten£3.3318 rev
Trending
90-day click momentum
LampStation 6243Y 3 Core and Earth Cable 1.5mm Grey Lighting 1 Metre
LampStation£4.164.6★
JAFSAL ONLINE 3 Core Flexible PVC Mains Wire Cable Electric Wiring 3183Y Cable Flexible Wiring (0.25m WHITE)
J&S UNIVERSE£3.225.0★
LampStation 3183Y 3 Core Round Flex Cable 1.5mm Black Mains 3 Metres
LampStation£7.574.6★
10 METERS OF 3 CORE BLACK FLEX 1.5MM 3183Y FLEXIBLE CABLE 13 amp 230 volt
ÉABCON£14.394.4★
10 Meter 22AWG Electrical Wire 22AWG Electrical Wire 2 Core Black Red Wire Cable High Temperature Wear-Resistant Oxidation Flexible Extension Twin Earth Cable for Car LED Strip Light(10 Mete
TreeTribe£4.144.7★
What buyers say about electric cable
What buyers praise and complain about, mined from review topics.What buyers love
“The cable seemed good quality”
“As advertised”
“Good for the price”
“nice and flexible”
“Easy to use”
“A very handy size”
“The 22AWG thickness is accurate”
“The cable cores are ultra fine tinned copper which along with the high quality supple plastics used in the sleeving add up to give a very flexible cable”
“it doesnt feel flimsy”
“Cable”
What buyers complain about
“Thin”
“Suggestion is to buy better grade”
“not very tough”
“so nothing that heats up”
“Not very flexible”
“the title/heading is misleading”
“Very thin cable”
“they were only 20cm long”
“Material:”
“Not fit for my application”
Top return reasons
Common questions
- Is electric cable profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 56 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the electric cable niche?
- 29 brands and 46 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in electric cable?
- Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.3%.
- When does demand for electric cable peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the electric cable niche?
- Listings span £3.22–£15.32; the average listing price is £8.34 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.