Egyptian Cotton Paint
MaybeReturns run at only 1.0% of orders. But the top 5 brands take 97% of clicks, so Egyptian Cotton Paint is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £422K/yr352K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 52 sellers
Flapen Score
Egyptian Cotton Paint against its category
The dotted line is the DIY & Tools average. Past it, Egyptian Cotton Paint is stronger. Inside it, weaker.
Market
The Egyptian Cotton Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Egyptian Cotton Paint 352K times last year and spent an estimated £422K. The top 5 brands take 97% of clicks. Demand peaks in Mar–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.
- Searches, last 12 months
- 352K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £422Ka year
- Peak month
- May2.9× the quietest month
- Top search term
- egyptian cotton paint141K searches a year
02 · Price
A sale here is worth £19.05.
Listings sell for £19.05 on average, from £1.99 to £47.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.05 that is £10K to £14K a year per listing.
- Average price
- £19.05inside the $15 to $100 sweet spot
- Price range
- £1.99–£47.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£14K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #269 within Painting Supplies, Tools & Wall Treatments. It carries 489 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 43%
- Out of stock, average day
- 0.0%
- Average rank
- #269in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 489per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Egyptian Cotton Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dulux Walls & Ceilings Matt Emulsion Paint - Egyptian Cotton - 2.5L
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 14y ago
Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 13y ago
Dulux Easycare Washable & Tough Matt Emulsion Paint - Egyptian Cotton - 2.5L
- Price
- £19.80
- Rating
- 4.7/5
- Reviews
- 654
- Age
- 9y ago
Egyptian Cotton Walls & Ceilings Matt Emulsion Paint 2.5L Smooth Creamy Finish Quick Dry Low VOC Easy Application for Interior Walls & Ceilings
- Price
- £21.50
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7mo ago
Johnstones - Wall & Ceiling Paint - Toasted Beige - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L
- Price
- £19.98
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 11y ago
Trending
90-day click momentum
Egyptian Cotton Dulux Easycare Matt Emulsion Paint 2.5L Washable & Stain Resistant Durable Matt Finish Quick Dry Low Odour Interior Wall & Ceiling Paint
- Price
- £24.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Seashell 2.5L
- Price
- £12.96
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 13y ago
Dulux Walls & Ceilings Silk Emulsion Paint - Egyptian Cotton - 5L
- Price
- £32.15
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 12y ago
AXpower Inspirational Technology Empowering People Walls & Ceilings Silk Emulsion Paint Egyptian-Cotton 2.5L | Smooth Mid Sheen Interior Wall Paint | Rich Finish with Excellent Coverage
- Price
- £22.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago
Johnstones Vinyl Matt Toasted Beige 5 l (Pack of 1)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 11y ago
Newest
by launch dateAXpower Inspirational Technology Empowering People Walls & Ceilings Silk Emulsion Paint Egyptian-Cotton 2.5L | Smooth Mid Sheen Interior Wall Paint | Rich Finish with Excellent Coverage
- Price
- £22.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago
Egyptian Cotton Dulux Easycare Matt Emulsion Paint 2.5L Washable & Stain Resistant Durable Matt Finish Quick Dry Low Odour Interior Wall & Ceiling Paint
- Price
- £24.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Egyptian Cotton Walls & Ceilings Silk Emulsion Paint 2.5 L Smooth Washable Silk Finish Quick Dry Low-VOC Easy Application for Interior Walls & Ceilings
- Price
- £21.62
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 7mo ago
Egyptian Cotton Walls & Ceilings Matt Emulsion Paint 2.5L Smooth Creamy Finish Quick Dry Low VOC Easy Application for Interior Walls & Ceilings
- Price
- £21.50
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7mo ago
AXpower Inspirational Technology Empowering People Easycare Matt Emulsion Paint 2.5L Egyptian Cotton Washable Stain Resistant Interior Walls & Ceilings Durable Long Lasting Finish
- Price
- £28.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
52
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
2%
- Dulux41%
- Johnstone's40%
- DRW11%
- AXpower Inspirational Technology Empowering People3%
- Crown2%
- Fixtures Business & Homewares1%
- Open — no brand owns it (2 brands, 2%)
Demand
Egyptian Cotton Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 2.9×
Search terms
Top Egyptian Cotton Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egyptian cotton paint141K/yr
- beige paint68K/yr
- dulux egyptian cotton paint56K/yr
- beige paint for walls21K/yr
- egyptian cotton paint tester6K/yr
- beige wall paint8K/yr
- light brown paint7K/yr
- dulux egyptian cotton tester4K/yr
- egyptian cotton dulux5K/yr
- dulux egyptian cotton6K/yr
Reviews and returns
What reviews say buyers love and hate about Egyptian Cotton Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Darker than expected
Horrid Colour
Colour not expected
thin paint
Disappointed with this paint
Took me less than an hour to paint it outside on the slabs
Very slight leakage from can on delivery
splashed everywhere off the roller
Poor coverage
Not good coverage
Ive found this to be poor coverage
Not great at all, gritty stuff spend a couple of quid more and get the trade, better quality and finish
Love
Beautiful shade
Beautiful colour
the colour is beautiful
Good paint
My absolute favourite paint colour
Gorgeous Colour and Great Quality Paint
Good price
good value for money
Good value for money
Good Paint
Very nice paint to work with
Excellent paint to work with
Good quality
Great product
The quality is actually really impressive for the price
Return
1.0% Return rate 57% Fixable by listing
Darker than expected
Horrid Colour
Colour not expected
thin paint
Disappointed with this paint
Took me less than an hour to paint it outside on the slabs
Very slight leakage from can on delivery
splashed everywhere off the roller
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egyptian Cotton Paint questions
Answered from the same tracked data.