Egyptian Cotton Paint
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 97% of clicks, so Egyptian Cotton Paint is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £422K/yr352K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 52 sellers
Flapen Score
Egyptian Cotton Paint against its category
The dotted line is the DIY & Tools average. Past it, Egyptian Cotton Paint is stronger. Inside it, weaker.
Market
The Egyptian Cotton Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Egyptian Cotton Paint 352K times last year and spent an estimated £422K. The top 5 brands take 97% of clicks. Demand peaks in Mar–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.
- Searches, last 12 months
- 352K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £422Ka year
- Peak month
- May2.9× the quietest month
- Top search term
- egyptian cotton paint141K searches a year
02 · Price
A sale here is worth £19.05.
Listings sell for £19.05 on average, from £1.99 to £47.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.05 that is £10K to £14K a year per listing.
- Average price
- £19.05inside the $15 to $100 sweet spot
- Price range
- £1.99–£47.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£14K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #269 within Painting Supplies, Tools & Wall Treatments. It carries 489 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 43%
- Out of stock, average day
- 0.0%
- Average rank
- #269in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 489per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Egyptian Cotton Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dulux Walls & Ceilings Matt Emulsion Paint - Egyptian Cotton - 2.5L
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 14y ago
Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 13y ago
Dulux Easycare Washable & Tough Matt Emulsion Paint - Egyptian Cotton - 2.5L
- Price
- £19.80
- Rating
- 4.7/5
- Reviews
- 654
- Age
- 9y ago
Egyptian Cotton Walls & Ceilings Matt Emulsion Paint 2.5L Smooth Creamy Finish Quick Dry Low VOC Easy Application for Interior Walls & Ceilings
- Price
- £21.50
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7mo ago
Johnstones - Wall & Ceiling Paint - Toasted Beige - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L
- Price
- £19.98
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 11y ago
Trending
estimated 90-day click momentum
Egyptian Cotton Dulux Easycare Matt Emulsion Paint 2.5L Washable & Stain Resistant Durable Matt Finish Quick Dry Low Odour Interior Wall & Ceiling Paint
- Price
- £24.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Seashell 2.5L
- Price
- £12.96
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 13y ago
Dulux Walls & Ceilings Silk Emulsion Paint - Egyptian Cotton - 5L
- Price
- £32.15
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 12y ago
AXpower Inspirational Technology Empowering People Walls & Ceilings Silk Emulsion Paint Egyptian-Cotton 2.5L | Smooth Mid Sheen Interior Wall Paint | Rich Finish with Excellent Coverage
- Price
- £22.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago
Johnstones Vinyl Matt Toasted Beige 5 l (Pack of 1)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 11y ago
Newest
by launch dateAXpower Inspirational Technology Empowering People Walls & Ceilings Silk Emulsion Paint Egyptian-Cotton 2.5L | Smooth Mid Sheen Interior Wall Paint | Rich Finish with Excellent Coverage
- Price
- £22.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago
Egyptian Cotton Dulux Easycare Matt Emulsion Paint 2.5L Washable & Stain Resistant Durable Matt Finish Quick Dry Low Odour Interior Wall & Ceiling Paint
- Price
- £24.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Egyptian Cotton Walls & Ceilings Silk Emulsion Paint 2.5 L Smooth Washable Silk Finish Quick Dry Low-VOC Easy Application for Interior Walls & Ceilings
- Price
- £21.62
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 7mo ago
Egyptian Cotton Walls & Ceilings Matt Emulsion Paint 2.5L Smooth Creamy Finish Quick Dry Low VOC Easy Application for Interior Walls & Ceilings
- Price
- £21.50
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7mo ago
AXpower Inspirational Technology Empowering People Easycare Matt Emulsion Paint 2.5L Egyptian Cotton Washable Stain Resistant Interior Walls & Ceilings Durable Long Lasting Finish
- Price
- £28.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
52
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 88%
Open market
2%
- Dulux41%
- Johnstone's40%
- DRW11%
- AXpower Inspirational Technology Empowering People3%
- Crown2%
- Fixtures Business & Homewares1%
- Open — no brand owns it (2 brands, 2%)
Demand
Egyptian Cotton Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 2.9×
Search terms
Top Egyptian Cotton Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- egyptian cotton paint141K/yr
- beige paint68K/yr
- dulux egyptian cotton paint56K/yr
- beige paint for walls21K/yr
- egyptian cotton paint tester6K/yr
- beige wall paint8K/yr
- light brown paint7K/yr
- dulux egyptian cotton tester4K/yr
- egyptian cotton dulux5K/yr
- dulux egyptian cotton6K/yr
Reviews and returns
What reviews say buyers love and hate about Egyptian Cotton Paint
We read the reviews and the return reasons for every product selling here.
“Darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egyptian Cotton Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data