Eggshell White Paint for Wood
FailDemand is soft, at -23.9% this quarter, so Eggshell White Paint for Wood is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £112K/yr95K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 55 sellers
Flapen Score
Eggshell White Paint for Wood against its category
The dotted line is the DIY & Tools average. Past it, Eggshell White Paint for Wood is stronger. Inside it, weaker.
Market
The Eggshell White Paint for Wood market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eggshell White Paint for Wood 95K times last year and spent an estimated £112K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £112Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- eggshell white paint for wood22K searches a year
02 · Price
A sale here is worth £14.99.
Listings sell for £14.99 on average, from £9.40 to £29.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £14.99 that is £7K to £11K a year per listing.
- Average price
- £14.99under the $15 to $100 sweet spot
- Price range
- £9.40–£29.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #243 within Painting Supplies, Tools & Wall Treatments. It carries 4,263 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 69%
- Out of stock, average day
- 0.7%
- Average rank
- #243in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,263per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Eggshell White Paint for Wood products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Brilliant White | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 1y ago
Johnstones - Interior Wood and Metal Paint - Eggshell Finish - Brilliant White - 2.5 L - Quick Drying - Non Drip Water Based Formula
- Price
- £15.25
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
HOCHSTE Quick Dry Eggshell Paint Pure Brilliant White Water-Based Interior Paint Low Odour Non-Yellowing Durable Wipeable Mid Sheen Finish Trim Doors Skirting White (750ml White)
- Price
- £20.61
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 4mo ago
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Brilliant White | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 1.25 L
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Crown WOOD & METAL Brilliant White Paint Eggshell - Furniture & Doors 750ml
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 461
- Age
- 2y ago
Trending
estimated 90-day click momentum
Quick Dry Eggshell Paint 750ml Pure Brilliant White | Covers up to 9m per Coat | Durable Washable Low Sheen Finish for Walls Woodwork Doors & Trim
- Price
- £15.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
HOCHSTE Quick Dry Eggshell Paint Pure Brilliant White Water-Based Interior Paint Low Odour Non-Yellowing Durable Wipeable Mid Sheen Finish Trim Doors Skirting White (750ml White)
- Price
- £20.61
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 4mo ago
AXpower Inspirational Technology Empowering People Quick Dry Eggshell Paint 750ml Pure Brilliant White Low Sheen Interior Paint for Walls Woodwork Doors & Trim Durable & Washable Finish
- Price
- £11.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Johnstones - Interior Wood and Metal Paint - Eggshell Finish - Brilliant White - 2.5 L - Quick Drying - Non Drip Water Based Formula
- Price
- £15.25
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Leyland Trade Acrylic Eggshell Paint - Brilliant White 750ml
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 15y ago
Newest
by launch dateQuick Dry Eggshell Paint 750ml Pure Brilliant White | Covers up to 9m per Coat | Durable Washable Low Sheen Finish for Walls Woodwork Doors & Trim
- Price
- £15.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
HOCHSTE Quick Dry Eggshell Paint Pure Brilliant White Water-Based Interior Paint Low Odour Non-Yellowing Durable Wipeable Mid Sheen Finish Trim Doors Skirting White (750ml White)
- Price
- £20.61
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 4mo ago
AXpower Inspirational Technology Empowering People Quick Dry Eggshell Paint 750ml Pure Brilliant White Low Sheen Interior Paint for Walls Woodwork Doors & Trim Durable & Washable Finish
- Price
- £11.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
AXpower Inspirational Technology Empowering People Once Eggshell Paint One Coat Durable Finish Pure Brilliant White Ideal for Doors Skirting Boards Trim and Furniture 750ml Tin
- Price
- £17.21
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 9mo ago
Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Brilliant White | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
55
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Johnstone's60%
- HOCHSTE11%
- Leyland10%
- AXpower Inspirational Technology Empowering People8%
- Crown6%
- THE ONE5%
- Open — no brand owns it (0%)
Demand
Eggshell White Paint for Wood search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Eggshell White Paint for Wood search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eggshell white paint for wood22K/yr
- eggshell paint19K/yr
- white eggshell paint for wood11K/yr
- egg shell white paint9K/yr
- eggshell paint for wood8K/yr
- dulux eggshell brilliant white8K/yr
- white eggshell paint7K/yr
- dulux eggshell4K/yr
- egg shell paint3K/yr
- eggshell white paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Eggshell White Paint for Wood
We read the reviews and the return reasons for every product selling here.
“Paint also leaks heavily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eggshell White Paint for Wood questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data