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Edc

Fail

Buyers convert on only 0.6% of searches, so Edc is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£93K/yr714K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
39%top-5 click share · 18 brands · 41 sellers

Flapen Score

Edc against its category

The dotted line is the DIY & Tools average. Past it, Edc is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edc 714K times last year and spent an estimated £93K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
714K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
0.6%
Market size, estimated
£93Ka year
Peak month
December3.3× the quietest month
Top search term
edc263K searches a year

02 · Price

A sale here is worth £21.11.

Listings sell for £21.11 on average, from £5.37 to £98.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £21.11 that is £2K to £5K a year per listing.

Average price
£21.11inside the $15 to $100 sweet spot
Price range
£5.37–£98.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #133 within Hand Tools. It carries 2,264 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#133in Hand Tools
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,264per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Edc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

41

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

39%

Top 20: 73%

Open market

25%

  • Maxpedition33%
  • WYNEX14%
  • WUBEN12%
  • VIPERADE9%
  • flintronic4%
  • SMALLRIG3%

Demand

Edc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Edc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edc263K/yr
  • edc pouch88K/yr
  • edc gadgets72K/yr
  • wuben56K/yr
  • maxpedition46K/yr
  • wuben g561K/yr
  • maxpedition pouch24K/yr
  • edc tool23K/yr
  • edc bag14K/yr
  • edc tools13K/yr

Reviews and returns

What reviews say buyers love and hate about Edc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.04

Not really fit for purpose

bigger than I thought it would be

too small

Durability5%−0.06

Disappointingly short lived

Stopped working after six months

not lasting as long as I would have hoped

Battery Life5%−0.05

Would not light up using the rechargeable battery

fiddly controls and poor battery life

battery may be a bit limited

Quality-Overall5%+0.83

awful build quality

The quality doesnt support the price or reputation

Junk build quality

Value For Money4%−0.03

It is a little expensive

expensive for a pouch

Expensive rubbish

Love

Quality-Overall17%+0.83

Decent quality

nice chunky build quality

The build quality is excellent

Brightness/Shine/Glow16%+1.72

Super bright

Nice and bright

Fantastic light

Value For Money6%−0.03

Good value

worth it

Value for money

Size-Overall6%−0.04

Looks really nice and fits too

I love the size

These all fit nicely in this case

Strength4%+0.27

The materials are so so strong

the unit is solid

Feels very sturdy

Return

1.9% Return rate 57% Fixable by listing

Size-Overall44%▄▅▅██▆

Not really fit for purpose

bigger than I thought it would be

too small

Functionality-Overall9%▅▆█▃▁▅

after first charge wont work

Not fully functional

Charging5%▄█▂▁▂▂
Brightness/Shine/Glow4%▆█▄▆▆█
Quality-Overall4%▃█▇▁▅▆

awful build quality

The quality doesnt support the price or reputation

Junk build quality

FAQ

Common Edc questions

Answered from the same tracked data.