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Eclipse Glasses

Maybe

Search demand grew +285.3% this quarter. But shoppers spend only $117K a year here, so Eclipse Glasses is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£117K/yr91K searches / yr
90-day growth
+285.3%search demand this quarter
Competition
58%top-5 click share · 12 brands · 15 sellers

Flapen Score

Eclipse Glasses against its category

The dotted line is the DIY & Tools average. Past it, Eclipse Glasses is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eclipse Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eclipse Glasses 91K times last year and spent an estimated £117K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +285.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+285.3%
Conversion, latest week
11.9%
Market size, estimated
£117Ka year
Peak month
March45.2× the quietest month
Top search term
solar eclipse glasses46K searches a year

02 · Price

A sale here is worth £10.87.

Listings sell for £10.87 on average, from £4.90 to £25.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.87 that is £3K to £5K a year per listing.

Average price
£10.87under the $15 to $100 sweet spot
Price range
£4.90–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #92 within Safety & Security. It carries 3,453 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
84%
Out of stock, average day
23.1%
Average rank
#92in Safety & Security
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,453per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Eclipse Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • Helioclipse24%
  • Soluna19%
  • Solar Optics15%
  • ORRO9%
  • Galaxium9%
  • Celestron6%

Demand

Eclipse Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jul · busiest ÷ quietest = 45.2×

Search terms

Top Eclipse Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solar eclipse glasses46K/yr
  • eclipse glasses29K/yr
  • solar eclipse glasses iso 12312-2 certified15K/yr

Reviews and returns

What reviews say buyers love and hate about Eclipse Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.13

The sun is actually a lot smaller than it may appear

they also are not great fitting

small

Value For Money11%−0.07

£9 for two pairs of glasses in a protective cardboard envelope is quite expensive

Overpriced

I did baulk at the price a little initially

Strength11%−0.06

Fairly flimsy cardboard

As these have cardboard frames I was expecting them to be a bit flimsy

The glasses are quite flimsy and small

Certifications9%−0.04

Clearly as a member of the public I cant really authenticate the certification claimed on this product. EN ISO 12312-2 and CE certification, fact fans

so I can't verify that they meet EN ISO 12312-2:2015

Color6%−0.01

It gives too much of a purple hue

Love

Advertised Vs Actual Product25%+2.28

Does the job perfectly

As described

as indeed they should

Quality-Overall17%+0.23

they look well made

Very happy with the quality to price ratio

Good Quality

Value For Money11%−0.07

Good price

Great value

Good value set of 6 solar eclipse glasses

Size-Overall8%−0.13

Glasses that fit well on both adults and small people, even if you wear glasses

the fit is comfortable enough

Ive found they fit well

Durability7%+0.57

Sturdy and well made

seem to stay on well

they feel decent enough to last until then if I keep them somewhere safe

Return

0.0% Return rate 44% Fixable by listing

Size-Overall31%▁▁▁▁▂█

The sun is actually a lot smaller than it may appear

they also are not great fitting

small

Value For Money25%▁▁▁▁█▁

£9 for two pairs of glasses in a protective cardboard envelope is quite expensive

Overpriced

I did baulk at the price a little initially

Transparency13%▁▁▁▁█▁

without my standard glasses I wouldnt be able to see anything at all

Drop/Impact Protection13%█▁▁▁▁▁
Color13%

It gives too much of a purple hue

FAQ

Common Eclipse Glasses questions

Answered from the same tracked data.