easyhold
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Price range
Great£8.16–£59.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+68.8%90-day search growth — must beat 0% to launch
Review moat
Good812.26avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Bad£25K£25K/yr · 23K searches
According to Flapen's Amazon United Kingdom niche tracking, easyhold is a £25K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
easyhold market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £30K–£41K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 96%
- Out of stock
- 29.3%
- Avg brand age
- 20 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
26%
- vuba34%
- Polybound12%
- SIRAMICO COATINGS10%
- Dunnet Tools9%
- Fankayi5%
- Laeto4%
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +68.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 16.6×
Top easyhold products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vuba Easihold 4.1L Gravel Binder Rock Stone Adhesive & Mulch Glue Dual Bond Tech Ready-to-Use Pea Gravel & Bark Stabiliser for Landscaping Paths Patios & Borders 10m Coverage 3-Year Protection
vuba£25.654.2★8,213 rev
GRAVELHOLD Pour On ECO Resin Glue | 5 litres | Waterbased Binder for Gravel Stones and Mulch on Borders Patios & Garden Paths. Non Toxic & Pet Friendly
SIRAMICO COATINGS£24.503.9★638 rev
Vuba Easihold 2L Concentrate Rock Glue - Stone Adhesive Dual Bond Technology Mix 2:1 with Water Pea Gravel Stabiliser for Landscaping Paths Patios & Borders 8m Coverage 3-Year Protection
vuba£18.053.9★73 rev
2.5L Heavy Duty Gravel Glue Binder for Paths Stones & Pebbles
Dunnet Tools£11.574.0★33 rev
POLYBOUND 1L Pebble Glue Resin Gravel Glue for Water-Based Stones Bark Patios & Mulch for Garden Paths Weather-Resistant Gravel Binder Last all Seasons Child & Pet Safe Ready to Use
Polybound£13.704.1★225 rev
Newest
by launch date
Sudale 5L Gravel Glue for Garden Stones Safe & Non-Toxic Gravel Binder Outdoor Clear Resin for Pebble Rock Mulch - Formulated to hold in Landscaping Paths Patios & Borders
Sudale£28.5253 rev
120ml Pebble Glue Gravel Glue & Stone Glue Adhesive Spray for Garden Gravel Resin Gravel Binder for Water-Based Stones Gravel Glue for Garden Stones Pebble Glue Outdoor Waterbased Binder for Pebbles
HurPae£8.197 rev
Sudale 5L Gravel Glue for Garden Stones Safe & Non-Toxic Gravel Binder Outdoor Clear Resin for Pebble Rock Mulch - Formulated to hold in Landscaping Paths Patios & Borders
Sudale£27.4353 rev
Gravel Glue for Garden Stones - 32oz Stone Glue with Grip Max for Strong Adhesion of Rocks Gravel&Mulch Long-Lasting Non-Toxic Fast-Drying and Weather-Resistant for Pebble Pine Straw (32oz)
HXDZFX£12.621 rev
EcoLock Rock and Mulch Glue 4L Fast-Drying Formula for Sprayer Use Covers Up to 18 m Gravel Glue for Garden Stones Stone Glue for Outdoor Use Pet Friendly Pebble Glue Rock Glue & Gravel Binder
EcoLock£23.7233 rev
Trending
90-day click momentumGravel Glue for Garden Stones - 32oz Stone Glue with Grip Max for Strong Adhesion of Rocks Gravel&Mulch Long-Lasting Non-Toxic Fast-Drying and Weather-Resistant for Pebble Pine Straw (32oz)
HXDZFX£12.621.0★
Sudale 5L Gravel Glue for Garden Stones Safe & Non-Toxic Gravel Binder Outdoor Clear Resin for Pebble Rock Mulch - Formulated to hold in Landscaping Paths Patios & Borders
Sudale£27.434.3★
EcoLock Rock and Mulch Glue 4L Fast-Drying Formula for Sprayer Use Covers Up to 18 m Gravel Glue for Garden Stones Stone Glue for Outdoor Use Pet Friendly Pebble Glue Rock Glue & Gravel Binder
EcoLock£23.724.6★
120ml Pebble Glue Gravel Glue & Stone Glue Adhesive Spray for Garden Gravel Resin Gravel Binder for Water-Based Stones Gravel Glue for Garden Stones Pebble Glue Outdoor Waterbased Binder for Pebbles
HurPae£8.192.1★
Dunnet Tools Rock Glue 750ml Pebble & Stone Glue for Garden Use Gravel Binder for Decorative Stones Water-Based Pet Friendly Ready to Use (750ml Rock Glue)
Dunnet Tools£9.592.5★
What buyers say about easyhold
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, its a reliable and practical solution that works well and is definitely worth the money”
“Its very easy to use if you follow the instructions”
“It does exactly what I need”
“Brilliant glue does the job”
“Good price”
“Effective and strong hold”
“Strong and does the job”
“Spray product just as good and more competitive”
“Gives the stones a slight shine which I think improves the appearance”
“Works great”
What buyers complain about
“Doesn't work well”
“Doesn't stick”
“Expensive, you'll need more than you think”
“Absolute rubbish”
“soon ran out”
“you will not be able to use the sprayer”
“does not do what it says on the box”
“Overall I think the directions are not good at all”
“Need to be very strong”
“was hard to the touch”
Top return reasons
Common questions
- Is easyhold profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 23 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +68.8%. Flapen's verdict: Worth a look (64/100).
- How competitive is the easyhold niche?
- 16 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in easyhold?
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.1%.
- When does demand for easyhold peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 16.6× the quietest.
- What does it cost to enter the easyhold niche?
- Listings span £8.16–£59.71; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.