Easy Fill
soft demand (-21.1% this quarter) — Easy Fill doesn't clear our bar today.
Flapen Score
Is Easy Fill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Easy Fill is a £135K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.
Easy Fill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.1% over the last 90 days and 12.7% of searches end in a purchase.
£135K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Easy Fill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
British Gypsum Gyproc Easi-Fill 5kg
- Price
- £16.65
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 12y ago
EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
- Price
- £12.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
Sika One Strike Multi-Purpose Ready to Use Filler White 1 Litre
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 5,545
- Age
- 19y ago
Everbuild One Strike Multi-Purpose Quick-Drying Filler One-Time Application White 450 ml Tub
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 2,306
- Age
- 19y ago
Gyproc Easifill 60 Filler & Jointing Compound - 10kg
- Price
- £27.55
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11y ago
Trending
90-day click momentum
Ronseal Smooth Finish Filler Quick Drying Filler 330g White
- Price
- £5.48
- Rating
- 4.3/5
- Reviews
- 723
- Age
- 15y ago
Tetrion Easy-On Interior Filling and Jointing Compound 1.5kg
- Price
- £8.58
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 12y ago
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago
EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
- Price
- £12.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
Ronseal 36553 Smooth Finish Filler Quick Drying 600g White
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 4,198
- Age
- 15y ago
Newest
by launch dateGorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago
EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
- Price
- £12.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
EasyFill Wall Repair Filler EasiFill 1kg - Same Day Dispatch allow 2-3 working days **in stock**
- Price
- £12.23
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2y ago
Gyproc - 5200572347 - Easi-Fill 20-5kg
- Price
- £19.74
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 6y ago
Palace All Purpose Filler 1.5KG - Fast Setting & Easy To Mix Repair Compound for Cracks Holes & Surface Repairs
- Price
- £2.07
- Rating
- 4.4/5
- Reviews
- 2,408
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
84
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- British Gypsum19%
- Generic17%
- goods4less15%
- Sika11%
- Gyproc11%
- Everbuild9%
- Open — no brand owns it (5 brands, 18%)
Easy Fill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 2.5×
Top Easy Fill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- one strike filler20K/yr
- easy fill17K/yr
- easifill14K/yr
- gyproc easifill10K/yr
- easyfill10K/yr
- easyfill 609K/yr
- easyfill filler8K/yr
- polyfilla quick drying5K/yr
- quick dry filler5K/yr
- easy fill 603K/yr
What reviews say buyers love and hate about Easy Fill
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good easy filler”
“Excellent product”
“Better than expected”
“Good price”
“Quick drying and durable”
What buyers complain about
70% of reviews“Poor product”
“Really massive box much bigger than we expected”
“almost impossible to sand down”
“white is also wet in this case”
“Arrived having completely leaked out into the box”
Easy Fill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Easy Fill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
