Easy Fill
FailDemand is soft, at -21.1% this quarter, so Easy Fill is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £135K/yr103K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 84 sellers
Flapen Score
Easy Fill against its category
The dotted line is the DIY & Tools average. Past it, Easy Fill is stronger. Inside it, weaker.
Market
The Easy Fill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Easy Fill 103K times last year and spent an estimated £135K. The top 5 brands take 73% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £135Ka year
- Peak month
- April2.5× the quietest month
- Top search term
- one strike filler20K searches a year
02 · Price
A sale here is worth £10.30.
Listings sell for £10.30 on average, from £2.07 to £27.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.30 that is £3K to £5K a year per listing.
- Average price
- £10.30under the $15 to $100 sweet spot
- Price range
- £2.07–£27.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #457 within Building Supplies. It carries 1,602 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 72%
- Out of stock, average day
- 0.0%
- Average rank
- #457in Building Supplies
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,602per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Easy Fill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
British Gypsum Gyproc Easi-Fill 5kg
- Price
- £16.65
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 12y ago

EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
- Price
- £12.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago

Sika One Strike Multi-Purpose Ready to Use Filler White 1 Litre
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 5,545
- Age
- 19y ago

Everbuild One Strike Multi-Purpose Quick-Drying Filler One-Time Application White 450 ml Tub
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 2,306
- Age
- 19y ago

Gyproc Easifill 60 Filler & Jointing Compound - 10kg
- Price
- £27.55
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11y ago
Trending
90-day click momentum
Ronseal Smooth Finish Filler Quick Drying Filler 330g White
- Price
- £5.48
- Rating
- 4.3/5
- Reviews
- 723
- Age
- 15y ago

Tetrion Easy-On Interior Filling and Jointing Compound 1.5kg
- Price
- £8.58
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 12y ago

Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago

EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
- Price
- £12.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago

Ronseal 36553 Smooth Finish Filler Quick Drying 600g White
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 4,198
- Age
- 15y ago
Newest
by launch date
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago

EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
- Price
- £12.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago

EasyFill Wall Repair Filler EasiFill 1kg - Same Day Dispatch allow 2-3 working days **in stock**
- Price
- £12.23
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2y ago

Gyproc - 5200572347 - Easi-Fill 20-5kg
- Price
- £19.74
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 6y ago

Palace All Purpose Filler 1.5KG - Fast Setting & Easy To Mix Repair Compound for Cracks Holes & Surface Repairs
- Price
- £2.07
- Rating
- 4.4/5
- Reviews
- 2,408
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
84
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- British Gypsum19%
- Generic17%
- goods4less15%
- Sika11%
- Gyproc11%
- Everbuild9%
- Open — no brand owns it (5 brands, 18%)
Demand
Easy Fill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.5×
Search terms
Top Easy Fill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one strike filler20K/yr
- easy fill17K/yr
- easifill14K/yr
- gyproc easifill10K/yr
- easyfill10K/yr
- easyfill 609K/yr
- easyfill filler8K/yr
- polyfilla quick drying5K/yr
- quick dry filler5K/yr
- easy fill 603K/yr
Reviews and returns
What reviews say buyers love and hate about Easy Fill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor product
Used better
Useless rubbish really
Really massive box much bigger than we expected
Small pot
Only complaint is that the small pot is too tall
almost impossible to sand down
The bottle was hard to squeeze
Too hard to be useful
white is also wet in this case
Turns white to yellow after a month
However after a month or so Ive noticed that the whiteness has started to turn yellow
Arrived having completely leaked out into the box
with liquid having leaked through
The product arrived broken open and leaking, even though the seal was unbroken
Love
Good easy filler
Easy to use
easy to apply
Excellent product
Really good quality filler
Its well-made
Better than expected
Worked as expected
does the job properly
Good price
Excellent value
very good value for money thanks
Quick drying and durable
very good drying time
it's good stuff which dries to a nice white finish
Return
0.3% Return rate 20% Fixable by listing
Arrived having completely leaked out into the box
with liquid having leaked through
The product arrived broken open and leaking, even though the seal was unbroken
Really massive box much bigger than we expected
Small pot
Only complaint is that the small pot is too tall
Poor product
Used better
Useless rubbish really
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easy Fill questions
Answered from the same tracked data.








