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Easy Fill

Fail

Demand is soft, at -21.1% this quarter, so Easy Fill is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£135K/yr103K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
64%top-5 click share · 11 brands · 84 sellers

Flapen Score

Easy Fill against its category

The dotted line is the DIY & Tools average. Past it, Easy Fill is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easy Fill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easy Fill 103K times last year and spent an estimated £135K. The top 5 brands take 73% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
12.7%
Market size, estimated
£135Ka year
Peak month
April2.5× the quietest month
Top search term
one strike filler20K searches a year

02 · Price

A sale here is worth £10.30.

Listings sell for £10.30 on average, from £2.07 to £27.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.30 that is £3K to £5K a year per listing.

Average price
£10.30under the $15 to $100 sweet spot
Price range
£2.07–£27.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #457 within Building Supplies. It carries 1,602 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
72%
Out of stock, average day
0.0%
Average rank
#457in Building Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,602per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Easy Fill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

84

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • British Gypsum19%
  • Generic17%
  • goods4less15%
  • Sika11%
  • Gyproc11%
  • Everbuild9%
  • Open — no brand owns it (5 brands, 18%)

Demand

Easy Fill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.5×

Search terms

Top Easy Fill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one strike filler20K/yr
  • easy fill17K/yr
  • easifill14K/yr
  • gyproc easifill10K/yr
  • easyfill10K/yr
  • easyfill 609K/yr
  • easyfill filler8K/yr
  • polyfilla quick drying5K/yr
  • quick dry filler5K/yr
  • easy fill 603K/yr

Reviews and returns

What reviews say buyers love and hate about Easy Fill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.07

Poor product

Used better

Useless rubbish really

Size-Overall12%+0.49

Really massive box much bigger than we expected

Small pot

Only complaint is that the small pot is too tall

Ease Of Use11%+1.69

almost impossible to sand down

The bottle was hard to squeeze

Too hard to be useful

Color7%

white is also wet in this case

Turns white to yellow after a month

However after a month or so Ive noticed that the whiteness has started to turn yellow

Leak-Proof7%

Arrived having completely leaked out into the box

with liquid having leaked through

The product arrived broken open and leaking, even though the seal was unbroken

Love

Ease Of Use26%+1.69

Good easy filler

Easy to use

easy to apply

Quality-Overall16%−0.07

Excellent product

Really good quality filler

Its well-made

Advertised Vs Actual Product11%−0.08

Better than expected

Worked as expected

does the job properly

Value For Money11%+0.34

Good price

Excellent value

very good value for money thanks

Moist/Dry5%+0.23

Quick drying and durable

very good drying time

it's good stuff which dries to a nice white finish

Return

0.3% Return rate 20% Fixable by listing

Leak-Proof19%▅▄▂▄▄█

Arrived having completely leaked out into the box

with liquid having leaked through

The product arrived broken open and leaking, even though the seal was unbroken

Defective Material/Parts16%▇▇█▄▅▇
Size-Overall14%▆▅▆█▂▄

Really massive box much bigger than we expected

Small pot

Only complaint is that the small pot is too tall

Functionality-Overall10%▃▆██▅▁
Quality-Overall6%▄█▁▃▅▂

Poor product

Used better

Useless rubbish really

FAQ

Common Easy Fill questions

Answered from the same tracked data.