easy fill
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,601.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.07–£27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Market size
Okay£135K£135K/yr · 103K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, easy fill is a £135K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
easy fill market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £103K–£129K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
84
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- British Gypsum19%
- Generic17%
- goods4less15%
- Sika11%
- Gyproc11%
- Everbuild9%
- Open — no brand owns it (5 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.5×
Top easy fill search terms
- one strike filler20K/yr
- easy fill17K/yr
- easifill14K/yr
- gyproc easifill10K/yr
- easyfill10K/yr
- easyfill 609K/yr
- easyfill filler8K/yr
- polyfilla quick drying5K/yr
- quick dry filler5K/yr
- easy fill 603K/yr
Top easy fill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
British Gypsum Gyproc Easi-Fill 5kg
British Gypsum£16.654.7★137 rev
EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
Generic£12.194.8★18 rev
Sika One Strike Multi-Purpose Ready to Use Filler White 1 Litre
goods4less£6.844.6★5,545 rev
Everbuild One Strike Multi-Purpose Quick-Drying Filler One-Time Application White 450 ml Tub
Everbuild£4.304.5★2,306 rev
Gyproc Easifill 60 Filler & Jointing Compound - 10kg
Gyproc£27.554.4★37 rev
Newest
by launch date
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
GORILLA£8.96326 rev
EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
Generic£12.1918 rev
EasyFill Wall Repair Filler EasiFill 1kg - Same Day Dispatch allow 2-3 working days **in stock**
Generic£12.238 rev
Gyproc - 5200572347 - Easi-Fill 20-5kg
Gyproc£19.7440 rev
Palace All Purpose Filler 1.5KG - Fast Setting & Easy To Mix Repair Compound for Cracks Holes & Surface Repairs
Palace£2.072,408 rev
Trending
90-day click momentum
Ronseal Smooth Finish Filler Quick Drying Filler 330g White
Ronseal£5.484.3★
Tetrion Easy-On Interior Filling and Jointing Compound 1.5kg
Tetrion£8.584.3★
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
GORILLA£8.964.6★
EasyFill 60 Wall Repair Filler EasiFill 1kg - Same Day Dispatch Tracked 48 Service allow 2-3 working days **in stock**
Generic£12.194.8★
Ronseal 36553 Smooth Finish Filler Quick Drying 600g White
Ronseal£5.224.5★
What buyers say about easy fill
What buyers praise and complain about, mined from review topics.What buyers love
“Good easy filler”
“Excellent product”
“Better than expected”
“Good price”
“Quick drying and durable”
“Gives nice smooth finish”
“It is indeed light”
“The colour is perfect for a wall”
“does the job”
“It dries quickly”
What buyers complain about
“Poor product”
“Really massive box much bigger than we expected”
“almost impossible to sand down”
“white is also wet in this case”
“Arrived having completely leaked out into the box”
“Sets as hard as steel”
“Very disappointed that exaggerated claims always seem to be made for so many products these days”
“Waste of money”
“I wasn't comfortable using plastering muck to properly redo the corner bead”
“Rather watch paint dry”
Top return reasons
Common questions
- Is easy fill profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the easy fill niche?
- 11 brands and 84 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in easy fill?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 0.3%.
- When does demand for easy fill peak?
- Demand peaks in Apr; the busiest month runs 2.5× the quietest.
- What does it cost to enter the easy fill niche?
- Listings span £2.07–£27.55; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.