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Easihold

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 100% of clicks, so Easihold is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£188K/yr108K searches / yr
90-day growth
+44.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Easihold against its category

The dotted line is the DIY & Tools average. Past it, Easihold is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easihold market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easihold 108K times last year and spent an estimated £188K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+44.5%
Conversion, latest week
7.6%
Market size, estimated
£188Ka year
Peak month
August17.6× the quietest month
Top search term
easihold38K searches a year

02 · Price

A sale here is worth £22.65.

Listings sell for £22.65 on average, from £18.05 to £25.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £22.65 that is £11K to £17K a year per listing.

Average price
£22.65inside the $15 to $100 sweet spot
Price range
£18.05–£25.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #83 within Adhesives & Sealers. It carries 3,434 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
18.5%
Average rank
#83in Adhesives & Sealers
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,434per listing
Listings tracked
5

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Easihold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£38K£75K£113K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • vuba94%
  • SIRAMICO COATINGS6%
  • Open — no brand owns it (0%)

Demand

Easihold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 17.6×

Search terms

Top Easihold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easihold38K/yr
  • easihold stone fixing spray22K/yr
  • easyhold gravel binder10K/yr
  • easy hold spray on gravel binder11K/yr
  • easihold gravel binder9K/yr
  • easy hold5K/yr
  • easyhold6K/yr
  • vuba easihold2K/yr
  • easihold gravel resin3K/yr
  • easihold resin2K/yr

Reviews and returns

What reviews say buyers love and hate about Easihold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.39

Doesn't work well

Didn't work

Doesn't work as well as advertised

Adhesion/Stickiness12%

But the glue does not seem to hold as I had expected

Didnt seem to be very sticky

the adhesive is very sticky

Value For Money11%−0.03

Expensive, you'll need more than you think

Quite expensive at £34.99

Expensive

Quality-Overall7%+1.20

Absolute garbage

Poor quality

the quality seems to be subpar

Spray/Flow5%−0.08

Cant find a sprayer that works

Its hard to give this product a good review as I have having great difficulty getting a sprayer that will actually spray the solution on without getting clogged

Lumps in glue block the sprayer

Love

Quality-Overall16%+1.20

Excellent product

Overall, its a reliable and practical solution that works well and is definitely worth the money

Overall, a reliable product that helps keep garden areas neat and tidy for a long time

Ease Of Use16%+1.36

It comes with clear instructions for ease of use

Easy to use

Its very easy to use if you follow the instructions

Advertised Vs Actual Product14%+1.29

Better than expected- great product

Product as described

Did the job perfectly

Adhesion/Stickiness11%

This rock glue provides a strong

Effective garden stone adhesive

The adhesive was easy to apply via a sprayer which provided a nice even coverage

Value For Money7%−0.03

Worth the money

great value

Good value

Return

0.0% Return rate 11% Fixable by listing

Functionality-Overall27%▁█▅▂▂▂

Doesn't work well

Didn't work

Doesn't work as well as advertised

Adhesion/Stickiness18%▁▁▂█▆▆

But the glue does not seem to hold as I had expected

Didnt seem to be very sticky

the adhesive is very sticky

Compatibility-Overall13%▁▁▁▄▃█
Leak-Proof7%▁▁▁▃██
Size-Overall5%▁▁█▁▅▅

FAQ

Common Easihold questions

Answered from the same tracked data.