Ear Muffs

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months

524K

Growth, 90 days vs prior 90

-68.9%

Conversion, latest week

3.5%

Market size, estimated

£427Ka year

Peak month

December34.3× the quietest month

Top search term

ear muffs136K searches a year

Listings sell for £23.50 on average, from £4.05 to £120.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £23.50 that is £6K to £12K a year per listing.

Average price

£23.50inside the $15 to $100 sweet spot

Price range

£4.05–£120.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£6K–£12K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #219 within Safety & Security. It carries 7,235 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

26.2%

Average rank

#219in Safety & Security

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,235per listing

Listings tracked

14

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months