Ear Defenders Children
FailPrices span $7.38–$14.51, mostly outside the sweet spot, so Ear Defenders Children is a Fail.
- Flapen Score
- 32 / 100Ranks 2,167 of 2,225 DIY & Tools niches · −17 vs the category median of 4932
- Market size
- £32K/yr64K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 9 sellers
Flapen Score
Ear Defenders Children against its category
The dotted line is the DIY & Tools average. Past it, Ear Defenders Children is stronger. Inside it, weaker.
Market
The Ear Defenders Children market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ear Defenders Children 64K times last year and spent an estimated £32K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £32Ka year
- Peak month
- November6.4× the quietest month
- Top search term
- toddler ear defenders age 214K searches a year
02 · Price
A sale here is worth £10.78.
Listings sell for £10.78 on average, from £7.38 to £14.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.78 that is £0 to £1K a year per listing.
- Average price
- £10.78under the $15 to $100 sweet spot
- Price range
- £7.38–£14.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #20 within Safety & Security. It carries 10,311 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #20in Safety & Security
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,311per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ear Defenders Children products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
iClever Ear Defenders Children SNR 29dB Safety Noise Reduction Ear Protectors Autism & Concentration Aid Noise Cancelling Headphones for Kids Kids Ear Defenders for Fireworks Concerts Purple
- Price
- £10.98
- Rating
- 4.8/5
- Reviews
- 2,738
- Age
- 1y ago

Dr.meter Ear Defenders Children Kids Ear Defenders SNR 27.4dB Noise Cancelling Headphones for Kids Autism Sensory Adjustable Headband Hearing Protection for Fireworks Monster Truck Concert Green
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 16,855
- Age
- 9y ago

Vanderfields Premium Hearing Protection Ear Defenders - Broad Spectrum Sound Reduction 32 dB at 2K Hz Noise Cancelling - Headset Safety Noise Cancellation - Headphones Kids 3-12 - Unicorn Dream
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 5,756
- Age
- 3y ago

Vanderfields Premium Hearing Protection Ear Defenders - Broad Spectrum Sound Reduction 29 dB at 2K Hz Noise Cancelling - Headset Safety Noise Cancellation - Headphones Kids 3-12 - Dinosaur Club B
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 15,172
- Age
- 2y ago

Snug Kids Ear Defenders - Noise Cancelling Headphones Protectors for Children Toddlers and Baby (Purple)
- Price
- £11.28
- Rating
- 4.4/5
- Reviews
- 22,936
- Age
- 5y ago
Trending
90-day click momentum
Dr.meter Ear Defenders Children Kids Ear Defenders SNR 27.4dB Noise Cancelling Headphones for Kids Autism Sensory Adjustable Headband Hearing Protection for Fireworks Monster Truck Green Blue
- Price
- £14.51
- Rating
- 4.5/5
- Reviews
- 16,855
- Age
- 2y ago

Dr.meter Ear Defenders Children Kids Ear Defenders SNR 27.4dB Noise Cancelling Headphones for Kids Autism Sensory Adjustable Headband Hearing Protection for Fireworks Monster Truck Concert Pink
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 16,855
- Age
- 6y ago

Edz Kidz. Kids Ear Defenders Children Girls Boys Toddlers and Teens. Hearing Protection for Kids. Earmuffs for Autism. Great Noise Reduction. CE Certified (Lilac)
- Price
- £10.79
- Rating
- 4.7/5
- Reviews
- 5,324
- Age
- 4y ago

iClever Ear Defenders Children SNR 29dB Safety Noise Reduction Ear Protectors Autism & Concentration Aid Noise Cancelling Headphones for Kids Kids Ear Defenders for Fireworks Concerts Purple
- Price
- £10.98
- Rating
- 4.8/5
- Reviews
- 2,738
- Age
- 1y ago

Edz Kidz. Kids Ear Defenders Children Girls Boys Toddlers and Teens. Hearing Protection for Kids. Earmuffs for Autism. Great Noise Reduction. CE Certified (Blue)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 5,324
- Age
- 4y ago
Newest
by launch date
iClever Ear Defenders Children SNR 29dB Safety Noise Reduction Ear Protectors Autism & Concentration Aid Noise Cancelling Headphones for Kids Kids Ear Defenders for Fireworks Concerts Purple
- Price
- £10.98
- Rating
- 4.8/5
- Reviews
- 2,738
- Age
- 1y ago

cumunebula Ear Defenders Children - Kids Ear Defenders for Autism Toddler Children Age 3-16 Years Old - Noise Cancelling Headphones for Kids for Concerts Air Shows Fireworks - 28dB SNR
- Price
- £9.64
- Rating
- 4.7/5
- Reviews
- 488
- Age
- 2y ago

Dr.meter Ear Defenders Children Kids Ear Defenders SNR 27.4dB Noise Cancelling Headphones for Kids Autism Sensory Adjustable Headband Hearing Protection for Fireworks Monster Truck Pink Rabbit
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 16,855
- Age
- 2y ago

Vanderfields Premium Hearing Protection Ear Defenders - Broad Spectrum Sound Reduction 29 dB at 2K Hz Noise Cancelling - Headset Safety Noise Cancellation - Headphones Kids 3-12 - Dinosaur Club B
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 15,172
- Age
- 2y ago

Dr.meter Ear Defenders Children Kids Ear Defenders SNR 27.4dB Noise Cancelling Headphones for Kids Autism Sensory Adjustable Headband Hearing Protection for Fireworks Monster Truck Green Blue
- Price
- £14.51
- Rating
- 4.5/5
- Reviews
- 16,855
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- iClever35%
- Dr.meter25%
- Vanderfields19%
- Edz Kidz7%
- ProCase6%
- Snug4%
- Open — no brand owns it (1 brand, 3%)
Demand
Ear Defenders Children search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 6.4×
Search terms
Top Ear Defenders Children search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler ear defenders age 214K/yr
- kids ear defenders girls16K/yr
- girls ear defenders15K/yr
- snug ear defenders6K/yr
- edz kidz ear defenders6K/yr
- toddler noise cancelling headphones4K/yr
- ear defenders 2 year old4K/yr
Reviews and returns
What reviews say buyers love and hate about Ear Defenders Children
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bought for 6 year old, too tight
runs large
Small
BROKE ON THE FIRST WEAR
Within few weeks the letters fell off
does loosen up after use
Terrible sound barrier
as he suffers with loads noises
Dont defend from loud sound
Not the best
CHEAP RUBBISH QUALITY ITEM
Poor description
Love
Great product, ideal for child
Excellent product
The build quality feels solid yet lightweight
Very comfortable
Comfortable for my little one who can now attend loud show's and fireworks
were comfortable to wear
Great value
Great price
Worth the money
Comfortable fit
Fit a 4 year old really well
My 4 year old daughter likes them fits perfectly
Lovely colour
Great bright colour
The colour is loved by my Granddaughter, she says they're very comfy and soft
Return
1.7% Return rate 77% Fixable by listing
Bought for 6 year old, too tight
runs large
Small
Dont work
Not the best
CHEAP RUBBISH QUALITY ITEM
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ear Defenders Children questions
Answered from the same tracked data.








