- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £211K/yr131K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 43%top-5 click share · 6 brands · 11 sellers
Flapen Score
Dvr against its category
The dotted line is the DIY & Tools average. Past it, Dvr is stronger. Inside it, weaker.
Market
The Dvr market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dvr 131K times last year and spent an estimated £211K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £211Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- annke cctv camera27K searches a year
02 · Price
A sale here is worth £89.15.
Listings sell for £89.15 on average, from £17.50 to £342.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £89.15 that is £0 to £9K a year per listing.
- Average price
- £89.15inside the $15 to $100 sweet spot
- Price range
- £17.50–£342.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 7.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #86 within Safety & Security. It carries 419 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 1.2%
- Average rank
- #86in Safety & Security
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 419per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dvr products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ANNKE CCTV Surveillance DVR 8 Channel 3K Lite H.265+ Security Video Recorder for Analog/AHD/TVI/IP CCTV Camera System Smart AI Human/Vehicle Detection Email Alert with Photo NO Hard Drive
- Price
- £51.11
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 12y ago

ANNKE 8 Channel 3K Lite H.265+ AI DVR CCTV Camera System with 1TB Hard Drive 4x 2MP Color Night Vision Security Camera Outdoor Human/Vehicle Detection Email Alert with Images IP67 Waterproof
- Price
- £127.13
- Rating
- 4.4/5
- Reviews
- 1,852
- Age
- 10y ago

ANNKE 3K/5MP Lite 4 Channel H.265+ DVR Recorder for CCTV Security System
- Price
- £47.60
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4y ago

4 Channel CCTV Surveillance DVR with 500G HDD 4 Ch 5MP H.265+ DVR Video Recorder for Analog/XVI/CVBS/AHD/TVI/IP Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
- Price
- £56.23
- Rating
- 4.0/5
- Reviews
- 89
- Age
- 2y ago

ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
- Price
- £78.90
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 8mo ago
Trending
90-day click momentum
ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
- Price
- £78.90
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 8mo ago

SANSCO 8 Channel 5MP Lite HD DVR for CCTV Camera System Works with AHD/CVI/TVI/IP/CVBS Security Cameras Email/App Notifications No Hard Drive
- Price
- £55.93
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 12y ago

ANNKE 3K/5MP Lite 4 Channel H.265+ DVR Recorder for CCTV Security System
- Price
- £47.60
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4y ago

TOWODE 4CH CCTV DVR Recorder with 500G HDD 4 Channel 1080p H.265+ Hybrid 6-in-1 Home Surveillance Wired DVR for HD-AHD/IP/CVBS/TVI/CVI Analog Security Camera AI Human Detectio Mobile APP & PC Remote
- Price
- £54.35
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago

ANNKE 8CH 3K Lite Security CCTV Camera System AI Human & Vehicle Detection 5MP Lite DVR with 1TB Hard Drive and 4 x 1920TVL 2MP Home Security Cams Dual-light with Color Night Vision IP67
- Price
- £128.32
- Rating
- 4.4/5
- Reviews
- 1,852
- Age
- 12y ago
Newest
by launch date
ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
- Price
- £78.90
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 8mo ago

TOWODE 4CH CCTV DVR Recorder with 500G HDD 4 Channel 1080p H.265+ Hybrid 6-in-1 Home Surveillance Wired DVR for HD-AHD/IP/CVBS/TVI/CVI Analog Security Camera AI Human Detectio Mobile APP & PC Remote
- Price
- £54.35
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago

8 Channel Security DVR Recorder with 500G HDD 8CH Hybrid 6-in-1 CCTV DVR for Surveillance Camera Supports 8CH Analog Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
- Price
- £68.58
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 1y ago

ANNKE PoE Security Camera 3K IP CCTV Camera Outdoor with Human/Vehicle Detection Two-Way Audio Smart Colour Night Vision IP67 Weatherproof Up to 512GB SD Card for Home and Business
- Price
- £38.74
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

4 Channel CCTV Surveillance DVR with 500G HDD 4 Ch 5MP H.265+ DVR Video Recorder for Analog/XVI/CVBS/AHD/TVI/IP Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
- Price
- £56.23
- Rating
- 4.0/5
- Reviews
- 89
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
11
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
0%
- ANNKE78%
- TOWODE12%
- SANSCO4%
- maisi2%
- JUSTOP1%
- SANNCE1%
Demand
Dvr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Dvr search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- annke cctv camera27K/yr
- dvr for cctv19K/yr
- annke cctv camera systems14K/yr
- annke12K/yr
- dvr12K/yr
- annke camera10K/yr
- cctv dvr8K/yr
- annke cctv6K/yr
- cctv recorder6K/yr
- cctv recorder with hard drive5K/yr
Reviews and returns
What reviews say buyers love and hate about Dvr
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tricky to set up
Difficult setup
Difficult set up
the camera picked nothing up
Not working
Unreliable, limited functionality
Good set, except 1 camera didn't work
Even I tried to find out facial features its not possible att all soo its useless cctv
I had trouble connecting to the internet via my TP link mains extender
Not able to get internet
A nightmare to link up with a mobile phone
Cctv failure
looks like they are incompatible or some additional setup needed
I was told that these cameras are not compatible
Love
Its a good quality piece of kit
the build quality feels robust
Excellent quality product
Good value
Good value for money
this is excellent value
Simple and easy to install
screwed together well
Easy to set up
Easy to use
Exactly as described easy to operate highly recommend
easy to use interface
Good Camera
Great item and easy to use all you need to view your cctv and record your images
Camera is good and sturdy quality, excellent night vision
Return
7.4% Return rate 5% Fixable by listing
Cctv failure
looks like they are incompatible or some additional setup needed
I was told that these cameras are not compatible
the camera picked nothing up
Not working
Unreliable, limited functionality
I had trouble connecting to the internet via my TP link mains extender
Not able to get internet
A nightmare to link up with a mobile phone
Good set, except 1 camera didn't work
Even I tried to find out facial features its not possible att all soo its useless cctv
Tricky to set up
Difficult setup
Difficult set up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dvr questions
Answered from the same tracked data.








