- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £211K/yr131K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 43%top-5 click share · 6 brands · 11 sellers
Flapen Score
Dvr against its category
The dotted line is the DIY & Tools average. Past it, Dvr is stronger. Inside it, weaker.
Market
The Dvr market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dvr 131K times last year and spent an estimated £211K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £211Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- annke cctv camera27K searches a year
02 · Price
A sale here is worth £89.15.
Listings sell for £89.15 on average, from £17.50 to £342.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £89.15 that is £0 to £9K a year per listing.
- Average price
- £89.15inside the $15 to $100 sweet spot
- Price range
- £17.50–£342.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 7.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #86 within Safety & Security. It carries 419 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 1.2%
- Average rank
- #86in Safety & Security
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 419per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dvr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ANNKE CCTV Surveillance DVR 8 Channel 3K Lite H.265+ Security Video Recorder for Analog/AHD/TVI/IP CCTV Camera System Smart AI Human/Vehicle Detection Email Alert with Photo NO Hard Drive
- Price
- £51.11
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 12y ago

ANNKE 8 Channel 3K Lite H.265+ AI DVR CCTV Camera System with 1TB Hard Drive 4x 2MP Color Night Vision Security Camera Outdoor Human/Vehicle Detection Email Alert with Images IP67 Waterproof
- Price
- £127.13
- Rating
- 4.4/5
- Reviews
- 1,852
- Age
- 10y ago

ANNKE 3K/5MP Lite 4 Channel H.265+ DVR Recorder for CCTV Security System
- Price
- £47.60
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4y ago

4 Channel CCTV Surveillance DVR with 500G HDD 4 Ch 5MP H.265+ DVR Video Recorder for Analog/XVI/CVBS/AHD/TVI/IP Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
- Price
- £56.23
- Rating
- 4.0/5
- Reviews
- 89
- Age
- 2y ago

ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
- Price
- £78.90
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 8mo ago
Trending
estimated 90-day click momentum
ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
- Price
- £78.90
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 8mo ago

SANSCO 8 Channel 5MP Lite HD DVR for CCTV Camera System Works with AHD/CVI/TVI/IP/CVBS Security Cameras Email/App Notifications No Hard Drive
- Price
- £55.93
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 12y ago

ANNKE 3K/5MP Lite 4 Channel H.265+ DVR Recorder for CCTV Security System
- Price
- £47.60
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4y ago

TOWODE 4CH CCTV DVR Recorder with 500G HDD 4 Channel 1080p H.265+ Hybrid 6-in-1 Home Surveillance Wired DVR for HD-AHD/IP/CVBS/TVI/CVI Analog Security Camera AI Human Detectio Mobile APP & PC Remote
- Price
- £54.35
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago

ANNKE 8CH 3K Lite Security CCTV Camera System AI Human & Vehicle Detection 5MP Lite DVR with 1TB Hard Drive and 4 x 1920TVL 2MP Home Security Cams Dual-light with Color Night Vision IP67
- Price
- £128.32
- Rating
- 4.4/5
- Reviews
- 1,852
- Age
- 12y ago
Newest
by launch date
ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
- Price
- £78.90
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 8mo ago

TOWODE 4CH CCTV DVR Recorder with 500G HDD 4 Channel 1080p H.265+ Hybrid 6-in-1 Home Surveillance Wired DVR for HD-AHD/IP/CVBS/TVI/CVI Analog Security Camera AI Human Detectio Mobile APP & PC Remote
- Price
- £54.35
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago

8 Channel Security DVR Recorder with 500G HDD 8CH Hybrid 6-in-1 CCTV DVR for Surveillance Camera Supports 8CH Analog Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
- Price
- £68.58
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 1y ago

ANNKE PoE Security Camera 3K IP CCTV Camera Outdoor with Human/Vehicle Detection Two-Way Audio Smart Colour Night Vision IP67 Weatherproof Up to 512GB SD Card for Home and Business
- Price
- £38.74
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

4 Channel CCTV Surveillance DVR with 500G HDD 4 Ch 5MP H.265+ DVR Video Recorder for Analog/XVI/CVBS/AHD/TVI/IP Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
- Price
- £56.23
- Rating
- 4.0/5
- Reviews
- 89
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
11
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 84%
Open market
0%
- ANNKE78%
- TOWODE12%
- SANSCO4%
- maisi2%
- JUSTOP1%
- SANNCE1%
Demand
Dvr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Dvr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- annke cctv camera27K/yr
- dvr for cctv19K/yr
- annke cctv camera systems14K/yr
- annke12K/yr
- dvr12K/yr
- annke camera10K/yr
- cctv dvr8K/yr
- annke cctv6K/yr
- cctv recorder6K/yr
- cctv recorder with hard drive5K/yr
Reviews and returns
What reviews say buyers love and hate about Dvr
We read the reviews and the return reasons for every product selling here.
“Tricky to set up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dvr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








