dvr
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great418.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£89.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Okay£211K£211K/yr · 131K searches
Price range
Okay£17.50–£342.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dvr is a £211K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dvr market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £178K–£223K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 1.2%
- Avg brand age
- 45 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
0%
- ANNKE78%
- TOWODE12%
- SANSCO4%
- maisi2%
- JUSTOP1%
- SANNCE1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top dvr search terms
- annke cctv camera27K/yr
- dvr for cctv19K/yr
- annke cctv camera systems14K/yr
- annke12K/yr
- dvr12K/yr
- annke camera10K/yr
- cctv dvr8K/yr
- annke cctv6K/yr
- cctv recorder6K/yr
- cctv recorder with hard drive5K/yr
Top dvr products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANNKE CCTV Surveillance DVR 8 Channel 3K Lite H.265+ Security Video Recorder for Analog/AHD/TVI/IP CCTV Camera System Smart AI Human/Vehicle Detection Email Alert with Photo NO Hard Drive
ANNKE£51.114.4★591 rev
ANNKE 8 Channel 3K Lite H.265+ AI DVR CCTV Camera System with 1TB Hard Drive 4x 2MP Color Night Vision Security Camera Outdoor Human/Vehicle Detection Email Alert with Images IP67 Waterproof
ANNKE£127.134.4★1,852 rev
ANNKE 3K/5MP Lite 4 Channel H.265+ DVR Recorder for CCTV Security System
ANNKE£47.604.2★61 rev
4 Channel CCTV Surveillance DVR with 500G HDD 4 Ch 5MP H.265+ DVR Video Recorder for Analog/XVI/CVBS/AHD/TVI/IP Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
TOWODE£56.234.0★89 rev
ANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
ANNKE£78.904.4★52 rev
Newest
by launch dateANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
ANNKE£78.9052 rev
TOWODE 4CH CCTV DVR Recorder with 500G HDD 4 Channel 1080p H.265+ Hybrid 6-in-1 Home Surveillance Wired DVR for HD-AHD/IP/CVBS/TVI/CVI Analog Security Camera AI Human Detectio Mobile APP & PC Remote
TOWODE£54.3520 rev
8 Channel Security DVR Recorder with 500G HDD 8CH Hybrid 6-in-1 CCTV DVR for Surveillance Camera Supports 8CH Analog Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
TOWODE£68.5828 rev
ANNKE PoE Security Camera 3K IP CCTV Camera Outdoor with Human/Vehicle Detection Two-Way Audio Smart Colour Night Vision IP67 Weatherproof Up to 512GB SD Card for Home and Business
ANNKE£38.7428 rev
4 Channel CCTV Surveillance DVR with 500G HDD 4 Ch 5MP H.265+ DVR Video Recorder for Analog/XVI/CVBS/AHD/TVI/IP Cameras DVR for Security Camera Home Surveillance System Mobile APP & PC Remote
TOWODE£56.2389 rev
Trending
90-day click momentumANNKE 4CH 3K Lite Digital Video Recorder with SSD Internal Solid State Hard Drive 1TB 4 Channel DVR with AI Human/Vehicle Detection H.265 Hybrid 5-in-1 Security DVR Hardware Encryption
ANNKE£78.904.4★
SANSCO 8 Channel 5MP Lite HD DVR for CCTV Camera System Works with AHD/CVI/TVI/IP/CVBS Security Cameras Email/App Notifications No Hard Drive
SANSCO£55.934.4★
ANNKE 3K/5MP Lite 4 Channel H.265+ DVR Recorder for CCTV Security System
ANNKE£47.604.2★
TOWODE 4CH CCTV DVR Recorder with 500G HDD 4 Channel 1080p H.265+ Hybrid 6-in-1 Home Surveillance Wired DVR for HD-AHD/IP/CVBS/TVI/CVI Analog Security Camera AI Human Detectio Mobile APP & PC Remote
TOWODE£54.354.1★
ANNKE 8CH 3K Lite Security CCTV Camera System AI Human & Vehicle Detection 5MP Lite DVR with 1TB Hard Drive and 4 x 1920TVL 2MP Home Security Cams Dual-light with Color Night Vision IP67
ANNKE£128.324.4★
What buyers say about dvr
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good quality piece of kit”
“Good value”
“Simple and easy to install”
“Easy to use”
“Good Camera”
“Great Security system”
“performs as advertised”
“compatible with the cameras”
“The image quality is good”
“night vision is adjustable”
What buyers complain about
“Tricky to set up”
“the camera picked nothing up”
“Good set, except 1 camera didn't work”
“I had trouble connecting to the internet via my TP link mains extender”
“Cctv failure”
“However both failed after a short time due to HD fault”
“the app doesn't work”
“Avoid False advertising no h265+ false advertising has h265 can not see h265+ encoding in settings”
“night vision, is not clear”
“Manufacturing issues”
Top return reasons
Common questions
- Is dvr profitable to sell on Amazon United Kingdom?
- The niche generates £211K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the dvr niche?
- 6 brands and 11 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in dvr?
- Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Camera Quality. The return rate is 7.4% — above our launch gate.
- When does demand for dvr peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the dvr niche?
- Listings span £17.50–£342.75; the average listing price is £89.15 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.