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Dvr

Fail

The top 5 brands take 99% of clicks, so Dvr is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£211K/yr131K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
43%top-5 click share · 6 brands · 11 sellers

Flapen Score

Dvr against its category

The dotted line is the DIY & Tools average. Past it, Dvr is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dvr market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dvr 131K times last year and spent an estimated £211K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
1.8%
Market size, estimated
£211Ka year
Peak month
January1.6× the quietest month
Top search term
annke cctv camera27K searches a year

02 · Price

A sale here is worth £89.15.

Listings sell for £89.15 on average, from £17.50 to £342.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £89.15 that is £0 to £9K a year per listing.

Average price
£89.15inside the $15 to $100 sweet spot
Price range
£17.50–£342.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
7.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #86 within Safety & Security. It carries 419 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
1.2%
Average rank
#86in Safety & Security
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dvr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

0%

  • ANNKE78%
  • TOWODE12%
  • SANSCO4%
  • maisi2%
  • JUSTOP1%
  • SANNCE1%

Demand

Dvr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Dvr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • annke cctv camera27K/yr
  • dvr for cctv19K/yr
  • annke cctv camera systems14K/yr
  • annke12K/yr
  • dvr12K/yr
  • annke camera10K/yr
  • cctv dvr8K/yr
  • annke cctv6K/yr
  • cctv recorder6K/yr
  • cctv recorder with hard drive5K/yr

Reviews and returns

What reviews say buyers love and hate about Dvr

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%−0.02

Tricky to set up

Difficult setup

Difficult set up

Functionality-Overall9%−0.10

the camera picked nothing up

Not working

Unreliable, limited functionality

Camera Quality6%−0.02

Good set, except 1 camera didn't work

Even I tried to find out facial features its not possible att all soo its useless cctv

Connectivity-Overall6%−0.07

I had trouble connecting to the internet via my TP link mains extender

Not able to get internet

A nightmare to link up with a mobile phone

Compatibility-Overall6%−0.09

Cctv failure

looks like they are incompatible or some additional setup needed

I was told that these cameras are not compatible

Love

Quality-Overall18%+1.53

Its a good quality piece of kit

the build quality feels robust

Excellent quality product

Value For Money17%+1.27

Good value

Good value for money

this is excellent value

Assembly/Installation11%−0.02

Simple and easy to install

screwed together well

Easy to set up

Ease Of Use6%

Easy to use

Exactly as described easy to operate highly recommend

easy to use interface

Camera Quality6%−0.02

Good Camera

Great item and easy to use all you need to view your cctv and record your images

Camera is good and sturdy quality, excellent night vision

Return

7.4% Return rate 5% Fixable by listing

Compatibility-Overall36%▆▆▇▅█▇

Cctv failure

looks like they are incompatible or some additional setup needed

I was told that these cameras are not compatible

Functionality-Overall16%█▇▆▅▆█

the camera picked nothing up

Not working

Unreliable, limited functionality

Connectivity-Overall13%▅█▆▆▇▆

I had trouble connecting to the internet via my TP link mains extender

Not able to get internet

A nightmare to link up with a mobile phone

Camera Quality5%█▂▇▇▇▆

Good set, except 1 camera didn't work

Even I tried to find out facial features its not possible att all soo its useless cctv

Assembly/Installation4%▅█▆▇▃▃

Tricky to set up

Difficult setup

Difficult set up

FAQ

Common Dvr questions

Answered from the same tracked data.