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Dust Mask

Pass

Dust Mask scores 67 out of 100, a Pass. Shoppers spend $897K a year here, demand is soft, at -11.0% this quarter, and returns run at 0.4% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,225 DIY & Tools niches · +18 vs the category median of 49
Market size
£897K/yr667K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
42%top-5 click share · 29 brands · 74 sellers

Flapen Score

Dust Mask against its category

The dotted line is the DIY & Tools average. Past it, Dust Mask is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dust Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dust Mask 667K times last year and spent an estimated £897K. The top 5 brands take 63% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £897K a year.

Searches, last 12 months
667K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
10.0%
Market size, estimated
£897Ka year
Peak month
November1.8× the quietest month
Top search term
dust mask251K searches a year

02 · Price

A sale here is worth £13.49.

Listings sell for £13.49 on average, from £2.15 to £55.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £13.49 that is £20K to £27K a year per listing.

Average price
£13.49under the $15 to $100 sweet spot
Price range
£2.15–£55.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #14 within Safety & Security. It carries 1,462 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#14in Safety & Security
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,462per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dust Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

74

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

42%

Top 20: 84%

Open market

34%

  • JSP18%
  • AirGearPro16%
  • VEVOX14%
  • Facemoon8%
  • Cleanstro7%
  • SupaTool4%

Demand

Dust Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Dust Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dust mask251K/yr
  • respirator mask101K/yr
  • dust masks48K/yr
  • black mask54K/yr
  • dust masks for sanding28K/yr
  • respirator28K/yr
  • sanding mask17K/yr
  • spray paint mask20K/yr
  • dust masks for fine dust17K/yr
  • paint mask16K/yr

Reviews and returns

What reviews say buyers love and hate about Dust Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.08

a bit too large for me

Smaller than expected

Not fit for purpose

Quality-Overall10%+0.86

Cheap rubbish quality

Poor quality

needs to be quality checked definitely not worth the money

Comfort-Overall8%

I cant wear them

Not very comfortable

It does get quite uncomfortable to wear after a while too

Smell6%−0.04

It also has an unpleasant smell

Did have a bit of a plastic smell to it

I found the smell of the filters unbearable

Strap/String Quality4%−0.04

straps break easily

Poor straps and insecure fit

Useless straps

Love

Quality-Overall21%+0.86

Excellent product

The build quality feels solid

The quality feels very solid

Value For Money15%+0.98

Excellent value for money

Great value

GOod for money

Size-Overall14%−0.08

Fits secure

easy to fit

Fit well

Comfort-Overall11%

Comfortable fit

COMFORTABLE TO WEAR

Comfortable to wear

Advertised Vs Actual Product8%+0.75

As described

Works exactly as stated

Exactly what I was looking for

Return

0.4% Return rate 49% Fixable by listing

Size-Overall38%▇▇█▆▆▅

a bit too large for me

Smaller than expected

Not fit for purpose

Filtration7%█▅▄▆▄█

Filters fall off

Filter broke when trying to put it together poor build quality

filters fall off easily if slightly caught

Functionality-Overall6%▃▃▃▇▄█
Quality-Overall5%▇▇▃█▄▅

Cheap rubbish quality

Poor quality

needs to be quality checked definitely not worth the money

Comfort-Overall5%▆▄█▄▃▄

I cant wear them

Not very comfortable

It does get quite uncomfortable to wear after a while too

FAQ

Common Dust Mask questions

Answered from the same tracked data.