Dulux Quick Dry Gloss
FailThe top 5 brands take 97% of clicks, so Dulux Quick Dry Gloss is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £77K/yr52K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 73 sellers
Flapen Score
Dulux Quick Dry Gloss against its category
The dotted line is the DIY & Tools average. Past it, Dulux Quick Dry Gloss is stronger. Inside it, weaker.
Market
The Dulux Quick Dry Gloss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dulux Quick Dry Gloss 52K times last year and spent an estimated £77K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £77Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- dulux gloss paint9K searches a year
02 · Price
A sale here is worth £16.38.
Listings sell for £16.38 on average, from £1.69 to £36.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.38 that is £2K to £4K a year per listing.
- Average price
- £16.38inside the $15 to $100 sweet spot
- Price range
- £1.69–£36.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Painting Supplies, Tools & Wall Treatments. It carries 1,932 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 37%
- Out of stock, average day
- 0.0%
- Average rank
- #219in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,932per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Dulux Quick Dry Gloss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dulux Quick Dry Gloss Paint For Wood And Metal - Pure Brilliant White 750 ml
- Price
- £13.38
- Rating
- 4.5/5
- Reviews
- 439
- Age
- 11y ago
Dulux Non Drip Gloss High Sheen Paint For Wood And Metal Pure Brilliant White 1.25 L
- Price
- £13.09
- Rating
- 4.6/5
- Reviews
- 1,701
- Age
- 12y ago
Dulux Once Gloss Paint For Wood And Metal - Pure Brilliant White 2. 5 Litres
- Price
- £21.01
- Rating
- 4.6/5
- Reviews
- 3,704
- Age
- 13y ago
![Dulux Quick Dry Gloss Pure Brilliant White 2.5L [Misc.]](https://m.media-amazon.com/images/I/51KeSOt3o7L.jpg)
Dulux Quick Dry Gloss Pure Brilliant White 2.5L [Misc.]
- Price
- £22.01
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 13y ago
Dulux Once Gloss 1.25L Pure Brilliant White (301023)
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 1,295
- Age
- 15y ago
Trending
90-day click momentum
Dulux Professional Liquid Gloss Smooth Finish Durable Easy Application Quick Drying Ideal for Interior Exterior Surfaces Metal Wood & Doors Pure Brilliant White 1.25L
- Price
- £24.96
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 5mo ago
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Harris Seriously Good Angled Woodwork Gloss Paint Brush 1
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 5y ago
Dulux Professional Liquid Gloss Paint Pure Brilliant White High Gloss Finish for Wood & Metal Durable Interior & Exterior Trim Paint Smooth Flowing Application Value Pack 1.25L
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £6.69
- Rating
- 4.6/5
- Reviews
- 2,541
- Age
- 6y ago
Newest
by launch dateDulux Professional Liquid Gloss Paint Pure Brilliant White High Gloss Finish for Wood & Metal Durable Interior & Exterior Trim Paint Smooth Flowing Application Value Pack 1.25L
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Dulux Professional Liquid Gloss Smooth Finish Durable Easy Application Quick Drying Ideal for Interior Exterior Surfaces Metal Wood & Doors Pure Brilliant White 1.25L
- Price
- £24.96
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 5mo ago
AXpower Inspirational Technology Empowering People Quick Dry Gloss Paint 2.5L White High Shine Finish Interior & Exterior Wood and Metal Easy Application Durable Long Lasting Gloss
- Price
- £23.10
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
2%
- Dulux80%
- Johnstone's9%
- HOCHSTE4%
- Harris2%
- UHR URBAN HOME RANGE1%
- AXpower Inspirational Technology Empowering People1%
- Open — no brand owns it (2 brands, 2%)
Demand
Dulux Quick Dry Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Dulux Quick Dry Gloss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dulux gloss paint9K/yr
- dulux quick dry gloss10K/yr
- dulux white gloss paint8K/yr
- dulux gloss9K/yr
- dulux gloss brilliant white9K/yr
- dulux white gloss4K/yr
- dulux quick dry gloss brilliant white3K/yr
Reviews and returns
What reviews say buyers love and hate about Dulux Quick Dry Gloss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell from this paint is vile
Worst paint ever
not as much as paint normally would
poor quality finish
Cheap
Poor quality
a bit smelly
Strong smell
There is a slight odour
normally it is almost 'jelly like' thick
The consistency is thick enough that it doesn't run easily
Too thick
Very poor in coverage appearance leaves it looking patchy even after 3coats
Really bad coverage
Very thin and doesn't cover very well
Love
Good paint good finish
nice paint
Good paint
Amazing quality
Reliable product
Good quality brush
Excellent value
Good price
Good value for money
Does the job
As described
Just what I wanted
Lovely paint easy to apply
Brilliant gloss
Excellent paint
Return
0.5% Return rate 42% Fixable by listing
The smell from this paint is vile
Worst paint ever
not as much as paint normally would
it was smaller than I thought
Not a large tin for the money
it doesn't yellow
was off white rather than brilliant white
Its not white
Drips a lot
Leaked
just drips everywhere
poor quality finish
Cheap
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dulux Quick Dry Gloss questions
Answered from the same tracked data.