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Dulux Quick Dry Gloss

brand-locked demand (top 5 brands take 97% of clicks) — Dulux Quick Dry Gloss doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 19Growth 12Conversion 84Competition 49Returns 98Price range 62Avg price 78Brand share 8Review moat 46Quality gap 38
This niche Category average

Is Dulux Quick Dry Gloss profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dulux Quick Dry Gloss is a £77K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Dulux Quick Dry Gloss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.6% over the last 90 days and 9.2% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr4K
Search volume / yr-26.6%52K
Conversion rate9.2%
Avg price£16.38

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers8 · 73
Top-5 product click share56%
Open market3%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement70%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,932

Top Dulux Quick Dry Gloss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

73

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

2%

  • Dulux80%
  • Johnstone's9%
  • HOCHSTE4%
  • Harris2%
  • UHR URBAN HOME RANGE1%
  • AXpower Inspirational Technology Empowering People1%
  • Open — no brand owns it (2 brands, 2%)

Dulux Quick Dry Gloss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR9.2%Products27Brands8Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews1,932Avg BSR#219
2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Dulux Quick Dry Gloss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dulux gloss paint9K/yr
  • dulux quick dry gloss10K/yr
  • dulux white gloss paint8K/yr
  • dulux gloss9K/yr
  • dulux gloss brilliant white9K/yr
  • dulux white gloss4K/yr
  • dulux quick dry gloss brilliant white3K/yr

What reviews say buyers love and hate about Dulux Quick Dry Gloss

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Paint Quality27%

Good paint good finish

Quality-Overall15%

Amazing quality

Value For Money11%

Excellent value

Advertised Vs Actual Product7%

Does the job

Engraving/Paint/Sublimation7%

Lovely paint easy to apply

What buyers complain about

77% of reviews
Paint Quality37%

The smell from this paint is vile

Quality-Overall9%

poor quality finish

Smell9%

a bit smelly

Thickness8%

normally it is almost 'jelly like' thick

Coverage4%

Very poor in coverage appearance leaves it looking patchy even after 3coats

Dulux Quick Dry Gloss return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
36%
2Size-Overall
30%
3Color
7%
4Leak-Proof
6%
5Quality-Overall
5%

Common Dulux Quick Dry Gloss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dulux Quick Dry Gloss 44/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -26.6% over the last 90 days.
Search demand for Dulux Quick Dry Gloss on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.