Is dulux quick dry gloss profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).

How competitive is the dulux quick dry gloss niche?

8 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in dulux quick dry gloss?

Top complaints mined from reviews: Paint Quality, Quality-Overall, Smell. The return rate is 0.5%.

When does demand for dulux quick dry gloss peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the dulux quick dry gloss niche?

Listings span £1.69–£36.44; the average listing price is £16.38 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.

dulux quick dry gloss

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.38

avg listing price — sweet spot $15–$100

Price range

Good£1.69–£36.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,932.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£77K

£77K/yr · 52K searches

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dulux quick dry gloss is a £77K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dulux quick dry gloss market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £49K–£66K; units × avg price
Conversion rate: 9.2%
Avg BSR: #219
Page quality: 0%
Prime: 37%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Dulux80%
Johnstone's9%
HOCHSTE4%
Harris2%
UHR URBAN HOME RANGE1%
AXpower Inspirational Technology Empowering People1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -26.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top dulux quick dry gloss search terms

dulux gloss paint9K/yr -16.5%4.4% conv.
dulux quick dry gloss10K/yr -35.1%6.7% conv.
dulux white gloss paint8K/yr -20.5%7.8% conv.
dulux gloss9K/yr -33.0%4.2% conv.
dulux gloss brilliant white9K/yr -34.7%6.5% conv.
dulux white gloss4K/yr -16.8%7.5% conv.
dulux quick dry gloss brilliant white3K/yr -16.0%6.4% conv.

All search terms

Top dulux quick dry gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dulux Quick Dry Gloss Paint For Wood And Metal - Pure Brilliant White 750 ml

Dulux£13.384.5★439 rev

Dulux Non Drip Gloss High Sheen Paint For Wood And Metal Pure Brilliant White 1.25 L

Dulux£13.094.6★1,701 rev

Dulux Once Gloss Paint For Wood And Metal - Pure Brilliant White 2. 5 Litres

Dulux£21.014.6★3,704 rev

Dulux Quick Dry Gloss Pure Brilliant White 2.5L [Misc.]

Dulux£22.014.6★344 rev

Dulux Once Gloss 1.25L Pure Brilliant White (301023)

Dulux£14.154.6★1,295 rev

Newest

by launch date

Dulux Professional Liquid Gloss Paint Pure Brilliant White High Gloss Finish for Wood & Metal Durable Interior & Exterior Trim Paint Smooth Flowing Application Value Pack 1.25L

HOCHSTE£20.723 rev

5mo ago

Dulux Professional Liquid Gloss Smooth Finish Durable Easy Application Quick Drying Ideal for Interior Exterior Surfaces Metal Wood & Doors Pure Brilliant White 1.25L

UHR URBAN HOME RANGE£24.961 rev

5mo ago

AXpower Inspirational Technology Empowering People Quick Dry Gloss Paint 2.5L White High Shine Finish Interior & Exterior Wood and Metal Easy Application Durable Long Lasting Gloss

AXpower Inspirational Technology Empowering People£23.109 rev

9mo ago

HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)

HOCHSTE£20.4213 rev

10mo ago

Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L

Dulux£15.83529 rev

2y ago

What buyers say about dulux quick dry gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality27%

“Good paint good finish”

Quality-Overall15%

“Amazing quality”

Value For Money11%

“Excellent value”

Advertised Vs Actual Product7%

“Does the job”

Engraving/Paint/Sublimation7%

“Lovely paint easy to apply”

Coverage5%

“Covers well”

Ease Of Use5%

“Goes on easy”

Moist/Dry4%

“Good stuff, covers well an dries quick”

Brightness/Shine/Glow3%

“a good shine”

Color2%

“Good colour”

What buyers complain about

Paint Quality37%

“The smell from this paint is vile”

Quality-Overall9%

“poor quality finish”

Smell9%

“a bit smelly”

Thickness8%

“normally it is almost 'jelly like' thick”

Coverage4%

“Very poor in coverage appearance leaves it looking patchy even after 3coats”

Leak-Proof3%

“Drips a lot”

Advertised Vs Actual Product3%

“Not advertised”

Color2%

“it doesn't yellow”

Size-Overall2%

“it was smaller than I thought”

Value For Money1%

“Not cheap,”

Top return reasons

Paint Quality36%

Size-Overall30%

Color7%

Leak-Proof6%

Quality-Overall5%

Value For Money4%

Advertised Vs Actual Product2%

Functionality-Overall2%

Compatibility-Overall2%

Brightness/Shine/Glow1%

Common questions

Is dulux quick dry gloss profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).
How competitive is the dulux quick dry gloss niche?: 8 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in dulux quick dry gloss?: Top complaints mined from reviews: Paint Quality, Quality-Overall, Smell. The return rate is 0.5%.
When does demand for dulux quick dry gloss peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the dulux quick dry gloss niche?: Listings span £1.69–£36.44; the average listing price is £16.38 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.