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Duct Tape

Maybe

Buyers convert on 19.8% of searches. But products sell for $6.05 on average, outside the sweet spot, so Duct Tape is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£1.2M/yr1.0M searches / yr
90-day growth
+10.7%search demand this quarter
Competition
54%top-5 click share · 15 brands · 112 sellers

Flapen Score

Duct Tape against its category

The dotted line is the DIY & Tools average. Past it, Duct Tape is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duct Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duct Tape 1.0M times last year and spent an estimated £1.2M. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
19.8%
Market size, estimated
£1.2Ma year
Peak month
June2.2× the quietest month
Top search term
duct tape371K searches a year

02 · Price

A sale here is worth £6.05.

Listings sell for £6.05 on average, from £2.52 to £18.04. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £6.05 that is £61K to £76K a year per listing.

Average price
£6.05under the $15 to $100 sweet spot
Price range
£2.52–£18.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£61K–£76K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #16 within Adhesives & Sealers. It carries 6,066 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#16in Adhesives & Sealers
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,066per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Duct Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£122K£183K£244K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

112

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

19%

  • Duck40%
  • Generic10%
  • GORILLA10%
  • Fyguard8%
  • G4GADGET7%
  • JeeJaan6%

Demand

Duct Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Duct Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duct tape371K/yr
  • duck tape199K/yr
  • gaffer tape132K/yr
  • duct tape heavy duty68K/yr
  • gaffa tape45K/yr
  • gaffer tape heavy duty35K/yr
  • black duct tape29K/yr
  • duct tape waterproof23K/yr
  • duck tape heavy duty23K/yr
  • black gaffer tape20K/yr

Reviews and returns

What reviews say buyers love and hate about Duct Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.20

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Quality-Overall6%+1.15

performance is very poor

Low quality

Absolutely rubbish

Thickness6%−0.05

Thin material

Its not as thick as gorilla

It's not as thick

Value For Money6%+1.18

much less this ridiculous price

it's awfully expensive

it is much more expensive

Durability4%−0.02

It can be torn by hand in a rush

Easy to rip

not as durable in my opinion x

Love

Adhesion/Stickiness33%−0.20

Great adhesion

The adhesive is strong

The adhesion is strong

Quality-Overall13%+1.15

Good Quality and delivered on time

Excellent Product

Good quality for indoor use

Value For Money12%+1.18

Excellent value

Great value for money

Decent price

Strength8%+0.73

its solid as a rock

Good strength

Strong Tape

Advertised Vs Actual Product7%+0.56

As described and as advertised

As Expected

Exactly as advertised

Return

0.2% Return rate 47% Fixable by listing

Size-Overall27%▅▄▅▅▅█

Not fit for purpose

Tiny

Smaller rolls than expected

Adhesion/Stickiness25%▇█▇▅▆▄

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Advertised Vs Actual Product12%▃▁▄▆█▅

Very misleading description

wrong description

misleading

Value For Money6%▁▆▂▄██

much less this ridiculous price

it's awfully expensive

it is much more expensive

Quality-Overall5%▁█▄▅▇▅

performance is very poor

Low quality

Absolutely rubbish

FAQ

Common Duct Tape questions

Answered from the same tracked data.