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drywall anchor

Skip it

Soft demand (-24.1% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 13Conversion 76Competition 48Returns 87Price range 18Avg price 23Brand share 42Review moat 51Quality gap 58

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,468.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.39

avg listing price — sweet spot $15–$100

Price range

Bad£3.94–£17.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£61K

£61K/yr · 99K searches

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, drywall anchor is a £61K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

drywall anchor market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£50K–£67K
units × avg price
Conversion rate
7.4%
Avg BSR
#168
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
3.0%
Avg brand age
36 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

16%

  • Bullfix43%
  • SCREWBOX16%
  • Lemiyoo9%
  • PEAPIN7%
  • Newoutset4%
  • Uniclife4%
  • Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -24.1% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Top drywall anchor search terms

  • drywall anchor34K/yr
  • dry wall anchor screws26K/yr
  • bullfix plasterboard fixings16K/yr
  • bullfix9K/yr
  • anchor screws8K/yr
  • drywall anchors7K/yr
All search terms

Top drywall anchor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£3K10%£6K15%£9K20%£12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about drywall anchor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good strong,quality plugs,easy to use,plus accompanying screws are good quality too”

Ease Of Use17%

“Easy to use”

Strength16%

“Very strong”

Advertised Vs Actual Product10%

“As described”

Value For Money5%

“Good price for the amount”

Mounting4%

“Good value, the perfect wall plug for plasterboard walls imho, easy to fix and strong, plus a bonus with the addition of the screws”

Efficiency4%

“Works well”

Maintenance And Repair3%

“Easy fix”

Durability3%

“Durable and strong”

Grip2%

“Perfect grip”

What buyers complain about

Quality-Overall17%

“Cheap product”

Mounting10%

“Screws arent compatible with fixings”

Strength8%

“These are very weak”

Durability7%

“broke easy”

Advertised Vs Actual Product6%

“Read the description unlike me”

Value For Money5%

“A little bit pricey though”

Functionality-Overall5%

“Dont work”

Size-Overall5%

“Not fit for purpose”

Paint Quality4%

“I did get some paint flaking off around the anchor”

Assembly/Installation3%

“Four fixings plus 20mm drill bit for £8 seemed expensive”

Top return reasons

Size-Overall39%
Compatibility-Overall12%
Functionality-Overall11%
Defective Material/Parts7%
Quality-Overall5%
Strength4%
Maintenance And Repair3%
Mounting2%
Advertised Vs Actual Product2%
Durability2%

Common questions

Is drywall anchor profitable to sell on Amazon United Kingdom?
The niche generates £61K/yr across 23 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (42/100).
How competitive is the drywall anchor niche?
16 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in drywall anchor?
Top complaints mined from reviews: Quality-Overall, Mounting, Strength. The return rate is 1.4%.
When does demand for drywall anchor peak?
Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the drywall anchor niche?
Listings span £3.94–£17.36; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.