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Drywall Anchor

Fail

Demand is soft, at -24.1% this quarter, so Drywall Anchor is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£61K/yr99K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
56%top-5 click share · 16 brands · 24 sellers

Flapen Score

Drywall Anchor against its category

The dotted line is the DIY & Tools average. Past it, Drywall Anchor is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drywall Anchor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drywall Anchor 99K times last year and spent an estimated £61K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
7.4%
Market size, estimated
£61Ka year
Peak month
January1.9× the quietest month
Top search term
drywall anchor34K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £3.94 to £17.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.39 that is £2K to £4K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£3.94–£17.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #168 within Nails, Screws & Fasteners. It carries 1,469 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#168in Nails, Screws & Fasteners
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,469per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Drywall Anchor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

16%

  • Bullfix43%
  • SCREWBOX16%
  • Lemiyoo9%
  • PEAPIN7%
  • Newoutset4%
  • Uniclife4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Drywall Anchor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Drywall Anchor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drywall anchor34K/yr
  • dry wall anchor screws26K/yr
  • bullfix plasterboard fixings16K/yr
  • bullfix9K/yr
  • anchor screws8K/yr
  • drywall anchors7K/yr

Reviews and returns

What reviews say buyers love and hate about Drywall Anchor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%

Cheap product

felt cheaply made

Bad quality

Mounting10%−0.08

Screws arent compatible with fixings

Useless the end broke off the fixing so the screw would not screw in

Not fit for purpose screw does not reach end of plug

Strength8%+0.96

These are very weak

Unfortunately the plugs were quite fragile

Whilst turning the bits that the screwdriver sits against broke so not very robust

Durability7%−0.04

broke easy

Out of the 20 about 4 of them broke whilst using them with the plasterboard gun

They lasted less than a month before the first part of the cat tree ripped out of the wallz

Advertised Vs Actual Product6%+0.55

Read the description unlike me

I think very misleading you only get 45 actual fixing and 45 screws

Really disappointed that these MUST have the anchor gun to function they should have said this in the product brief

Love

Quality-Overall18%

Good strong,quality plugs,easy to use,plus accompanying screws are good quality too

Excellent product

As good as Wickes ones

Ease Of Use17%+1.85

Easy to use

Super handy

They go in very easy

Strength16%+0.96

Very strong

Fantastic, easy to use and a sturdy support

and solid as a rock

Advertised Vs Actual Product10%+0.55

As described

Exactly what I needed

Did the job perfectly

Value For Money5%+0.31

Good price for the amount

Excellent value

Good price

Return

1.4% Return rate 47% Fixable by listing

Size-Overall39%▆█▇▇▆▆

Not fit for purpose

They are a nightmare to fit

Completely unfit for purpose

Compatibility-Overall12%█▇▅▇█▅
Functionality-Overall11%▇▆█▄▆▇

Dont work

Cant get them to work

Looks good doesnt work

Defective Material/Parts7%█▄▄▄▃▇
Quality-Overall5%▃▄▇▆██

Cheap product

felt cheaply made

Bad quality

FAQ

Common Drywall Anchor questions

Answered from the same tracked data.