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Dryrod

Fail

The top 5 brands take 100% of clicks, so Dryrod is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£199K/yr42K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
76%top-5 click share · 5 brands · 26 sellers

Flapen Score

Dryrod against its category

The dotted line is the DIY & Tools average. Past it, Dryrod is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dryrod market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dryrod 42K times last year and spent an estimated £199K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
10.8%
Market size, estimated
£199Ka year
Peak month
October1.9× the quietest month
Top search term
dpc roll7K searches a year

02 · Price

A sale here is worth £43.21.

Listings sell for £43.21 on average, from £4.18 to £185.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £43.21 that is £11K to £22K a year per listing.

Average price
£43.21inside the $15 to $100 sweet spot
Price range
£4.18–£185.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£11K–£22K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Building Supplies. It carries 685 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#70in Building Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
685per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dryrod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Dryrod62%
  • TIMCO19%
  • Bond It16%
  • ARA CHOICE2%
  • ColumPRO1%

Demand

Dryrod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dryrod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dpc roll7K/yr
  • damp proof course6K/yr
  • dry rods for damp proofing9K/yr
  • dryrod4K/yr
  • dryrod damp proofing rods5K/yr
  • dry rods4K/yr
  • damp proof rods3K/yr
  • dry rod3K/yr
  • dryzone rods2K/yr

Reviews and returns

What reviews say buyers love and hate about Dryrod

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.15

Ineffective

Quality-Overall17%−0.01

Good product my last review was an error on my part

Product Condition17%−0.06

used them seems to be working ok

Value For Money10%−0.01

expensive

A little more expensive than other damp solutions

Thickness8%−0.07

seriously thin not sure a brick layer would be happy with it

thinner than the normal stuff usually found in UK

Love

Value For Money18%−0.01

good value for money

Great price

for the price it suited me

Quality-Overall16%−0.01

Great kit, good quality, Dries quickly, value for money easy to use, easy to clean

Great Product

Quality

Moist/Dry12%+1.09

work fantastic no more damp in my house

would highly recommend to help prevent damp

Assembly/Installation9%+0.34

Easy to install

rising damp over a year later I have no damp at all these are easy to install

Used these rods, the drill and hole cleaning tools I purchased at the time ensured the rods were easy to install

Ease Of Cleaning8%+0.70

easy to clean

The drill and hole cleaner enabled me to install the damp proofing rods easily & efficiently

Return

1.4% Return rate 28% Fixable by listing

Size-Overall26%█▃▃██▁
Functionality-Overall21%█▆▃▁▁▁

Ineffective

Compatibility-Overall11%▁▁▇█▁▁
Value For Money11%▁▃▁▁▁█

expensive

A little more expensive than other damp solutions

Defective Material/Parts7%▁▁█▁▁▁

FAQ

Common Dryrod questions

Answered from the same tracked data.