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Dryrod

Fail

The top 5 brands take 100% of clicks, so Dryrod is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£199K/yr42K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
76%top-5 click share · 5 brands · 26 sellers

Flapen Score

Dryrod against its category

The dotted line is the DIY & Tools average. Past it, Dryrod is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dryrod market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dryrod 42K times last year and spent an estimated £199K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
10.8%
Market size, estimated
£199Ka year
Peak month
October1.9× the quietest month
Top search term
dpc roll7K searches a year

02 · Price

A sale here is worth £43.21.

Listings sell for £43.21 on average, from £4.18 to £185.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £43.21 that is £11K to £22K a year per listing.

Average price
£43.21inside the $15 to $100 sweet spot
Price range
£4.18–£185.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£11K–£22K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Building Supplies. It carries 685 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#70in Building Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
685per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dryrod products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Dryrod62%
  • TIMCO19%
  • Bond It16%
  • ARA CHOICE2%
  • ColumPRO1%

Demand

Dryrod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dryrod search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dpc roll7K/yr
  • damp proof course6K/yr
  • dry rods for damp proofing9K/yr
  • dryrod4K/yr
  • dryrod damp proofing rods5K/yr
  • dry rods4K/yr
  • damp proof rods3K/yr
  • dry rod3K/yr
  • dryzone rods2K/yr

Reviews and returns

What reviews say buyers love and hate about Dryrod

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
17%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Ineffective”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dryrod questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data