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Drill Guide

Maybe

The products selling today average only 4.1★. But shoppers spend only $69K a year here, so Drill Guide is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£69K/yr113K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
57%top-5 click share · 19 brands · 50 sellers

Flapen Score

Drill Guide against its category

The dotted line is the DIY & Tools average. Past it, Drill Guide is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drill Guide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drill Guide 113K times last year and spent an estimated £69K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
3.6%
Market size, estimated
£69Ka year
Peak month
September1.3× the quietest month
Top search term
drill guide61K searches a year

02 · Price

A sale here is worth £16.98.

Listings sell for £16.98 on average, from £5.67 to £67.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.98 that is £2K to £4K a year per listing.

Average price
£16.98inside the $15 to $100 sweet spot
Price range
£5.67–£67.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #111 within Power Tool Accessories. It carries 1,372 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
83%
Out of stock, average day
10.0%
Average rank
#111in Power Tool Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,372per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Drill Guide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

50

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

29%

  • Milescraft43%
  • Draper9%
  • Big Gator Tools6%
  • kwb5%
  • Tivoly4%
  • XcnPer4%

Demand

Drill Guide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Drill Guide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drill guide61K/yr
  • drill guide for vertical hole drilling14K/yr
  • drill jig9K/yr
  • drill block8K/yr
  • drilling jig6K/yr
  • drill jig for straight holes5K/yr
  • portable drill guide4K/yr
  • drilling guide4K/yr
  • drill bit guide3K/yr

Reviews and returns

What reviews say buyers love and hate about Drill Guide

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.13

Garbage

Junk

Rubbish

Measurement/Reading Accuracy12%−0.09

a bit less accurate

IMPERIAL not METRIC - very important detail that should have been in the product TITLE

Material Quality9%−0.16

Plastic

Ease Of Use9%+1.22

it's harder to visually centre

Value For Money8%+0.21

There may be cheaper options

At £119.99 at the time of this review I feel that it is overpriced

it was little more than half the price

Love

Quality-Overall27%−0.13

Excellent product

The tool is high quality

Looks well made

Ease Of Use19%+1.22

Very simple to use

Made life easier

Very handy,

Advertised Vs Actual Product8%+0.23

It does the job

did the job it was bought for

Exceeded my expectations

Value For Money6%+0.21

Totally worth the money

value for money

Good value

Measurement/Reading Accuracy5%−0.09

Great accuracy, perfect for joinery projects

I've found it really useful given that I'm completely useless when it comes to estimating 90 degrees in two planes at the same time

I can drill as accurately freehand

Return

1.4% Return rate 34% Fixable by listing

Size-Overall24%▆▅██▇▄
Defective Material/Parts15%▂▄▃▁▃█
Functionality-Overall11%▁▆▇▁█▁
Mechanism Issues9%▄█▁▅▄▁
Quality-Overall6%▁▁█▆▅▁

Garbage

Junk

Rubbish

FAQ

Common Drill Guide questions

Answered from the same tracked data.