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Drill Brush

Fail

Demand is soft, at -17.2% this quarter, so Drill Brush is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£158K/yr174K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
63%top-5 click share · 15 brands · 22 sellers

Flapen Score

Drill Brush against its category

The dotted line is the DIY & Tools average. Past it, Drill Brush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drill Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drill Brush 174K times last year and spent an estimated £158K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
9.4%
Market size, estimated
£158Ka year
Peak month
March1.5× the quietest month
Top search term
drill brush77K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £5.68 to £18.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.64 that is £5K to £7K a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£5.68–£18.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #115 within Cleaning Tools. It carries 1,307 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
31.4%
Average rank
#115in Cleaning Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,307per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Drill Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

  • LFSEMINI25%
  • Aongray25%
  • QTACIE13%
  • M&A QUALITY6%
  • ROIIKETU5%
  • Playcrate5%

Demand

Drill Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Drill Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drill brush77K/yr
  • drill brushes for cleaning27K/yr
  • drill brush attachment14K/yr
  • drill brush set10K/yr
  • drill cleaning brush set8K/yr
  • brush drill attachment6K/yr
  • drill brushes5K/yr
  • brush for drill5K/yr
  • drill scrubbing brush6K/yr
  • cleaning brush for drill4K/yr

Reviews and returns

What reviews say buyers love and hate about Drill Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.20

started losing them after first use

and it broke within the first 30mins....not

it broke

Quality-Overall13%+0.43

The build quality feels fairly basic

Junk

Poor quality

Hard Feel7%−0.04

too soft really

Bristles are a bit on the rough side

It could be harder

Material Quality6%−0.05

cuz made of plastic easy to broke them

fragile plastic

Compactness6%−0.05

M. Never used them didn't work well with my drill maybe need compact driver I'll try it one day with one

Love

Quality-Overall24%+0.43

They are of reasonable quality

Good variety

Good quality

Value For Money18%+1.12

Good value for money

Definitely worth the price

Good value

Ease Of Cleaning14%+0.71

Have used it to clean both my house and car, works very well

Very useful for cleaning jobs

Handy cleaning

Ease Of Use9%+1.07

Easy to use

Makes work a lot easier

Handy set of brushes

Size-Overall5%+0.42

Fit for purpose

Love the different sizes

A good variety of sizes for different jobs

Return

0.6% Return rate 28% Fixable by listing

Size-Overall16%█▂▇▄▂█
Quality-Overall14%▆██▄▆▅

The build quality feels fairly basic

Junk

Poor quality

Functionality-Overall9%▅▃▄▅▅█
Hard Feel9%▁█▂▆▆▄

too soft really

Bristles are a bit on the rough side

It could be harder

Add-Ons/Attachments8%▁▃▄▃█▅

another one broke loose from the drill attachment almost instantly

FAQ

Common Drill Brush questions

Answered from the same tracked data.