Drill Bit Sets
MaybeReturns run at only 0.7% of orders. But demand is soft, at -7.2% this quarter, so Drill Bit Sets is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £1.4M/yr1.6M searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 127 sellers
Flapen Score
Drill Bit Sets against its category
The dotted line is the DIY & Tools average. Past it, Drill Bit Sets is stronger. Inside it, weaker.
Market
The Drill Bit Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drill Bit Sets 1.6M times last year and spent an estimated £1.4M. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £1.4Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- drill bit sets650K searches a year
02 · Price
A sale here is worth £14.86.
Listings sell for £14.86 on average, from £3.25 to £31.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £14.86 that is £30K to £37K a year per listing.
- Average price
- £14.86under the $15 to $100 sweet spot
- Price range
- £3.25–£31.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £30K–£37K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Power Tool Accessories. It carries 6,233 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Power Tool Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,233per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Drill Bit Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bosch 34pc. X-Line Drill and Screwdriver Bit Set (for Wood Masonary and Metal Accessories Drill and Screwdriver)
- Price
- £8.88
- Rating
- 4.7/5
- Reviews
- 27,702
- Age
- 16y ago

Bosch 50-Pieces X-Line Titanium Drill and Screwdriver Bit Set (for Wood Masonry and Metal Accessories Drills)
- Price
- £12.84
- Rating
- 4.7/5
- Reviews
- 16,592
- Age
- 18y ago

Bosch 103 pcs Mixed Screwdriver and Drill Bit Titanium Accessory Set (for Wood Stone Metal for Screwdrivers and Drills)
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 7,031
- Age
- 9y ago

Bosch Professional 18pcs. HSS Twist Drill Bit PointTeQ (for Metal in ToughBox Ø 1-10 mm Accessory Drill)
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 3,730
- Age
- 8y ago

Bosch 70-Pieces X-Line Titanium Drill and Screwdriver Bit Set (for Wood Masonry and Metal Accessories Drills)
- Price
- £16.10
- Rating
- 4.7/5
- Reviews
- 20,460
- Age
- 17y ago
Trending
90-day click momentum
Amtech - 5pc Titanium Nitride Coated HSS Drill Bit Set fast clean drilling in metal wood & plastic quick swaps for DIY & trade with quick-change setups sizes 1.54.8mm 1/4 hex
- Price
- £3.25
- Rating
- 4.1/5
- Reviews
- 188
- Age
- 17y ago

Dewalt DT5911-QZ Series 338 HSS-R DIN Jobber Metal Drill Bit Set (Pack of 10)
- Price
- £8.42
- Rating
- 4.1/5
- Reviews
- 352
- Age
- 12y ago

Hi-Spec 44pc Impact Drill Driver Screw Bit Set with Popular PZ & PH Sizes 1/4 Hex S2 Screwdriver Bits with Nut and Socket Drivers
- Price
- £11.15
- Rating
- 4.4/5
- Reviews
- 2,608
- Age
- 6y ago

Bosch Professional 18pcs. HSS Twist Drill Bit PointTeQ (for Metal in ToughBox Ø 1-10 mm Accessory Drill)
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 3,730
- Age
- 8y ago

Amtech - 13pc Titanium Nitride Coated HSS Drill Bit Set smooth low-friction drilling in wood plastic & metals organised for site and workshop use sizes 1.56.5mm 1/4 hex
- Price
- £4.96
- Rating
- 4.1/5
- Reviews
- 3,752
- Age
- 16y ago
Newest
by launch date
C P CHANTPOWER Drill Bit Sets and Screwdriver Bit Sets with Case for Drilling Wood Plastic Soft Metal 41 Pieces
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 2y ago

C P CHANTPOWER Drill Bit Sets 100 Pcs HSS Titanium Screwdriver Bits Set with Storage Case for Metal Wood Masonry Includes Countersink Drill Bit
- Price
- £15.16
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 3y ago

99 Pcs Titanium Coated Twist Drill Bit Set 4241 HSS 135 Tip Metric Drill Bits Size from 1.5-10mm for Metalworking Woodworking Plastic Hole Drilling
- Price
- £10.01
- Rating
- 2.5/5
- Reviews
- 1,027
- Age
- 4y ago

99pcs Drill Bit Sets 1.5-10mm Titanium Coated HSS Drill Bits
- Price
- £8.70
- Rating
- 3.3/5
- Reviews
- 2,344
- Age
- 6y ago

Hi-Spec 130pc Drill Bit Set HSS Titanium Coated Metal Bits (110mm) Masonry & Brad Point Wood Bits for Steel Wood Plastic Brick & Concrete Storage Case
- Price
- £19.76
- Rating
- 4.4/5
- Reviews
- 7,243
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
127
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
11%
- Bosch61%
- Hi-Spec10%
- Amazon Basics7%
- Terratek5%
- C P CHANTPOWER4%
- DEWALT3%
- Open — no brand owns it (7 brands, 11%)
Demand
Drill Bit Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Drill Bit Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drill bit sets650K/yr
- drill bits335K/yr
- drill bit set160K/yr
- metal drill bits79K/yr
- bosch drill bit set87K/yr
- drill bits set55K/yr
- hss drill bit set45K/yr
- drill bit42K/yr
- drill bits for metal33K/yr
- hss drill bits26K/yr
Reviews and returns
What reviews say buyers love and hate about Drill Bit Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
consumable quality is only average
Poor quality - Returned immediately
Awful quality
Bit broke after first use
Three of the bits broke on first use
Broke within seconds
Do not buy they are cheap
Bit pricey
No worth it even 1p
very very brittle
Products are not strong enough to do any job
Small bits are fragile
Not fit for purpose
No sizes embossed on the case
Using them in a hand held will snap them as they are such a small diameter
Love
Good strong quality
Great quality set
Excellent product
Excellent value
Excellent for the money
Good value for money
As advertised
better than expected
As described
Fits well does the job
Small and perfect
The set has a really good range of sizes
Very good set of bits
Fantastic bits
A good selection of pieces for a basic kit allowing you to do a variety of jobs
Return
0.7% Return rate 23% Fixable by listing
Bits dont fit in extensions
Arrived with pieces broken
Flyke crack rened the bit useless9
Not fit for purpose
No sizes embossed on the case
Using them in a hand held will snap them as they are such a small diameter
consumable quality is only average
Poor quality - Returned immediately
Awful quality
Bit broke after first use
Three of the bits broke on first use
Broke within seconds
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drill Bit Sets questions
Answered from the same tracked data.








