drill bit sets
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.6M searches
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.25–£31.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad6,232.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, drill bit sets is a £1.4M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
drill bit sets market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £892K–£1.2M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
127
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
11%
- Bosch61%
- Hi-Spec10%
- Amazon Basics7%
- Terratek5%
- C P CHANTPOWER4%
- DEWALT3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top drill bit sets search terms
- drill bit sets650K/yr
- drill bits335K/yr
- drill bit set160K/yr
- metal drill bits79K/yr
- bosch drill bit set87K/yr
- drill bits set55K/yr
- hss drill bit set45K/yr
- drill bit42K/yr
- drill bits for metal33K/yr
- hss drill bits26K/yr
Top drill bit sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bosch 34pc. X-Line Drill and Screwdriver Bit Set (for Wood Masonary and Metal Accessories Drill and Screwdriver)
Bosch£8.884.7★27,702 rev
Bosch 50-Pieces X-Line Titanium Drill and Screwdriver Bit Set (for Wood Masonry and Metal Accessories Drills)
Bosch£12.844.7★16,592 rev
Bosch 103 pcs Mixed Screwdriver and Drill Bit Titanium Accessory Set (for Wood Stone Metal for Screwdrivers and Drills)
Bosch£17.654.7★7,031 rev
Bosch Professional 18pcs. HSS Twist Drill Bit PointTeQ (for Metal in ToughBox Ø 1-10 mm Accessory Drill)
Bosch£10.184.5★3,730 rev
Bosch 70-Pieces X-Line Titanium Drill and Screwdriver Bit Set (for Wood Masonry and Metal Accessories Drills)
Bosch£16.104.7★20,460 rev
Newest
by launch date
C P CHANTPOWER Drill Bit Sets and Screwdriver Bit Sets with Case for Drilling Wood Plastic Soft Metal 41 Pieces
C P CHANTPOWER£9.81414 rev
C P CHANTPOWER Drill Bit Sets 100 Pcs HSS Titanium Screwdriver Bits Set with Storage Case for Metal Wood Masonry Includes Countersink Drill Bit
C P CHANTPOWER£15.16414 rev
99 Pcs Titanium Coated Twist Drill Bit Set 4241 HSS 135 Tip Metric Drill Bits Size from 1.5-10mm for Metalworking Woodworking Plastic Hole Drilling
LSLANSOON£10.011,027 rev
99pcs Drill Bit Sets 1.5-10mm Titanium Coated HSS Drill Bits
CYLBAQ£8.702,344 rev
Hi-Spec 130pc Drill Bit Set HSS Titanium Coated Metal Bits (110mm) Masonry & Brad Point Wood Bits for Steel Wood Plastic Brick & Concrete Storage Case
Hi-Spec£19.767,243 rev
Trending
90-day click momentum
Amtech - 5pc Titanium Nitride Coated HSS Drill Bit Set fast clean drilling in metal wood & plastic quick swaps for DIY & trade with quick-change setups sizes 1.54.8mm 1/4 hex
Amtech£3.254.1★
Dewalt DT5911-QZ Series 338 HSS-R DIN Jobber Metal Drill Bit Set (Pack of 10)
DEWALT£8.424.1★
Hi-Spec 44pc Impact Drill Driver Screw Bit Set with Popular PZ & PH Sizes 1/4 Hex S2 Screwdriver Bits with Nut and Socket Drivers
Hi-Spec£11.154.4★
Bosch Professional 18pcs. HSS Twist Drill Bit PointTeQ (for Metal in ToughBox Ø 1-10 mm Accessory Drill)
Bosch£10.184.5★
Amtech - 13pc Titanium Nitride Coated HSS Drill Bit Set smooth low-friction drilling in wood plastic & metals organised for site and workshop use sizes 1.56.5mm 1/4 hex
Amtech£4.964.1★
What buyers say about drill bit sets
What buyers praise and complain about, mined from review topics.What buyers love
“Good strong quality”
“Excellent value”
“As advertised”
“Fits well does the job”
“Very good set of bits”
“easy to use”
“It's still one of my most used set of accessories, and well packaged and durable”
“Sturdy and strong”
“it keeps all the drill bits neatly stored”
“Wide selection of attachments to choose from”
What buyers complain about
“consumable quality is only average”
“Bit broke after first use”
“Do not buy they are cheap”
“very very brittle”
“Not fit for purpose”
“Bad drill bits”
“Bits dont fit in extensions”
“The quality of the drill bits is poor; they dont drill properly and bend”
“Bits dont fit in extensions”
“Didn't like these at all no grip on s news worn away already very disappointed”
Top return reasons
Common questions
- Is drill bit sets profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the drill bit sets niche?
- 13 brands and 127 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in drill bit sets?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.7%.
- When does demand for drill bit sets peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the drill bit sets niche?
- Listings span £3.25–£31.49; the average listing price is £14.86 (sweet spot $15–$100). The average incumbent carries 6,233 reviews — the moat a new listing must climb.