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Drill Bit Sets

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -7.2% this quarter, so Drill Bit Sets is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£1.4M/yr1.6M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 127 sellers

Flapen Score

Drill Bit Sets against its category

The dotted line is the DIY & Tools average. Past it, Drill Bit Sets is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drill Bit Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drill Bit Sets 1.6M times last year and spent an estimated £1.4M. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
5.8%
Market size, estimated
£1.4Ma year
Peak month
July1.6× the quietest month
Top search term
drill bit sets650K searches a year

02 · Price

A sale here is worth £14.86.

Listings sell for £14.86 on average, from £3.25 to £31.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £14.86 that is £30K to £37K a year per listing.

Average price
£14.86under the $15 to $100 sweet spot
Price range
£3.25–£31.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£30K–£37K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Power Tool Accessories. It carries 6,233 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#40in Power Tool Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,233per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Drill Bit Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£112K£168K£225K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

127

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

11%

  • Bosch61%
  • Hi-Spec10%
  • Amazon Basics7%
  • Terratek5%
  • C P CHANTPOWER4%
  • DEWALT3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Drill Bit Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Drill Bit Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drill bit sets650K/yr
  • drill bits335K/yr
  • drill bit set160K/yr
  • metal drill bits79K/yr
  • bosch drill bit set87K/yr
  • drill bits set55K/yr
  • hss drill bit set45K/yr
  • drill bit42K/yr
  • drill bits for metal33K/yr
  • hss drill bits26K/yr

Reviews and returns

What reviews say buyers love and hate about Drill Bit Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%0.00

consumable quality is only average

Poor quality - Returned immediately

Awful quality

Durability27%−0.16

Bit broke after first use

Three of the bits broke on first use

Broke within seconds

Value For Money6%+2.43

Do not buy they are cheap

Bit pricey

No worth it even 1p

Strength6%−0.02

very very brittle

Products are not strong enough to do any job

Small bits are fragile

Size-Overall5%+0.21

Not fit for purpose

No sizes embossed on the case

Using them in a hand held will snap them as they are such a small diameter

Love

Quality-Overall42%0.00

Good strong quality

Great quality set

Excellent product

Value For Money25%+2.43

Excellent value

Excellent for the money

Good value for money

Advertised Vs Actual Product7%+0.77

As advertised

better than expected

As described

Size-Overall5%+0.21

Fits well does the job

Small and perfect

The set has a really good range of sizes

Correct Contents3%+0.37

Very good set of bits

Fantastic bits

A good selection of pieces for a basic kit allowing you to do a variety of jobs

Return

0.7% Return rate 23% Fixable by listing

Defective Material/Parts19%▃▆▅█▆█

Bits dont fit in extensions

Arrived with pieces broken

Flyke crack rened the bit useless9

Size-Overall17%▅▄█▅▅▅

Not fit for purpose

No sizes embossed on the case

Using them in a hand held will snap them as they are such a small diameter

Quality-Overall17%█▃▇██▇

consumable quality is only average

Poor quality - Returned immediately

Awful quality

Durability11%▄▅▄▅▅█

Bit broke after first use

Three of the bits broke on first use

Broke within seconds

Compatibility-Overall7%▆█▄▅▂▃

FAQ

Common Drill Bit Sets questions

Answered from the same tracked data.