drill
Worth a lookShows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£3.4M£3.4M/yr · 3.2M searches
Avg price
Incredible£34.23avg listing price — sweet spot $15–$100
Price range
Great£11.84–£105.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,074.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, drill is a £3.4M/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
drill market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- £2.7M–£3.4M
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 8.6%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
168
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
44%
Top 20: 74%
Open market
28%
- FADAKWALT20%
- Bosch18%
- BLACK+DECKER16%
- Terratek10%
- DEKOPRO5%
- KELNOW4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top drill search terms
- drill1.1M/yr
- cordless drill613K/yr
- drills230K/yr
- drill set209K/yr
- hammer drill181K/yr
- electric drill137K/yr
- bosch drill104K/yr
- combi drill83K/yr
- cordless drill set57K/yr
- power drill64K/yr
Top drill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER 18V Hammer Drill with Battery Charger and Kitbox BCD700S1K-GB
BLACK+DECKER£37.344.5★9,255 rev
FADAKWALT 12V CordlessDrill Battery Power Drill Drivers 3/8 inch Keyless Chuck Electric Screwdriver Kit 21+1 Torque Setting Combi Drill with Li-Ion Battery and Charger(Green)
FADAKWALT£18.014.4★2,417 rev
Terratek 18V Cordless Drill Set Driver 1x Battery & 13-Piece Kit
Terratek£18.644.3★16,108 rev
Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)
Bosch£43.994.7★237 rev
FADAKWALT 20V Cordless Drill 2 Batteries Electric Screwdriver with case 21+1 Torque 2 Speed 30Nm Power Drill Driver 3/8 Keyless Chuck with LED Light Drill Driver Kit for HomeGreen
FADAKWALT£30.734.3★933 rev
Newest
by launch date
DCA Cordless Drill Set 40 N.m Torque 10mm Keyless Chuck Electric Power Drill with 2.0Ah Battery and Charger 18+1 Position 24-Piece 20V Drill Driver Kit ADJZ2035
DCA£28.45129 rev
Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)
Bosch£43.99237 rev
C P CHANTPOWER Cordless Power Drill 20V Electric Drill Driver Set with Battery and Charger 2 Variable Speed 10mm Keyless Chuck 19 Position and 22pcs Bits
C P CHANTPOWER£22.3156 rev
FADAKWALT 20V Cordless Drill 2 Batteries Electric Screwdriver with case 21+1 Torque 2 Speed 30Nm Power Drill Driver 3/8 Keyless Chuck with LED Light Drill Driver Kit for HomeGreen
FADAKWALT£30.73933 rev
FADAKWALT 20V Cordless Drill 2 Batteries Electric Screwdriver with case 21+1 Torque 2 Speed 30Nm Power Drill Driver 3/8 Keyless Chuck with LED Light Drill Driver Kit for HomeYellow
FADAKWALT£30.79933 rev
Trending
90-day click momentum
Bosch Cordless Combi Drill PSB 1800 LI-2 (2 batteries 18 Volt System in carrying case)
Bosch£83.234.7★
FADAKWALT 20V Cordless Drill 2 Batteries Electric Screwdriver with case 21+1 Torque 2 Speed 30Nm Power Drill Driver 3/8 Keyless Chuck with LED Light Drill Driver Kit for HomeGreen
FADAKWALT£30.734.3★
Einhell Cordless Impact Drill Driver with Battery and Charger 18V Power X-Change 44Nm 3-in-1 Combi Drill Hammer Drill and Screwdriver Battery Powered Drill Set - TE-CD 18/44 Li-i
Einhell£39.574.6★
RYOBI 18 V ONE plus Cordless Combi Drill Starter Kit Hyper Green With 2 x 1.5 Ah Batteries
RYOBI£58.764.7★
Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)
Bosch£43.994.7★
What buyers say about drill
What buyers praise and complain about, mined from review topics.What buyers love
“fair price”
“Good quality tools”
“Easy to use”
“battery lasts a long time”
“As advertised”
“Easy to use and sturdy”
“Lightweight and comfortable in hand”
“Holds charge well”
“Good and effective”
“Good durability”
What buyers complain about
“Stopped working after one use”
“Bad quality”
“Didn't charge”
“Not powerful”
“Didnt work”
“Overpriced”
“the battery is dead”
“Bitt didnt fit properly it doesnt lock in it”
“the chuck does not grip as well as it should”
“the extension arm disconnected”
Top return reasons
Common questions
- Is drill profitable to sell on Amazon United Kingdom?
- The niche generates £3.4M/yr across 52 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the drill niche?
- 26 brands and 168 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in drill?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 2.0%.
- When does demand for drill peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the drill niche?
- Listings span £11.84–£105.46; the average listing price is £34.23 (sweet spot $15–$100). The average incumbent carries 2,075 reviews — the moat a new listing must climb.