Drill

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

3.1%

Market size, estimated

£3.4Ma year

Peak month

October1.3× the quietest month

Top search term

drill1.1M searches a year

Listings sell for £34.23 on average, from £11.84 to £105.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £34.23 that is £51K to £68K a year per listing.

Average price

£34.23inside the $15 to $100 sweet spot

Price range

£11.84–£105.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£51K–£68K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #21 within Power Tools. It carries 2,075 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#21in Power Tools

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,075per listing

Listings tracked

52

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months