Dremel
MaybeProducts sell for $37.60 on average, inside the sweet spot. But demand is soft, at -11.7% this quarter, so Dremel is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 4956
- Market size
- £1.7M/yr1.1M searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 49 sellers
Flapen Score
Dremel against its category
The dotted line is the DIY & Tools average. Past it, Dremel is stronger. Inside it, weaker.
Market
The Dremel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dremel 1.1M times last year and spent an estimated £1.7M. The top 5 brands take 88% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £1.7Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- dremel360K searches a year
02 · Price
A sale here is worth £37.60.
Listings sell for £37.60 on average, from £14.27 to £111.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £37.60 that is £38K to £47K a year per listing.
- Average price
- £37.60inside the $15 to $100 sweet spot
- Price range
- £14.27–£111.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £38K–£47K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #17 within Power Tools. It carries 1,368 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #17in Power Tools
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,368per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Dremel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dremel 3000 Corded Rotary Multi-Tool 130W 5 Variable Speed Soft Case
- Price
- £37.63
- Rating
- 4.6/5
- Reviews
- 7,053
- Age
- 14y ago

Power Rotary Tool Kit 170W: DEKOPRO 126pc Multi DIY Tool Kit for Wood/Metal - Mini Electric Sander/Drill Set with Flex Shaft for Carving Cutting Sanding Grinding Engraving Polishing for 3D Printing
- Price
- £23.35
- Rating
- 4.4/5
- Reviews
- 1,652
- Age
- 1y ago

HYCHIKA 170W Rotary Tool Variable Speed Rotary Tool Kit with Flex Shaft 173pcs Accessories Kit & 8000-35000RPM Multi-Tool Perfect for Cutting Detail Sanding Engraving and Wood Carving
- Price
- £23.77
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago

Dremel Lite 7760 Cordless Rotary Tool 3.6 Volt Multi Tool Kit with 15 Accessories Variable Speed 8 000-25 000 RPM for Engraving Grinding Sharpening Cleaning and Sanding
- Price
- £46.37
- Rating
- 4.6/5
- Reviews
- 1,443
- Age
- 7y ago

HYCHIKA Mini Cordless Rotary Tool Kit - 77PCS Accessories for Drilling Sanding Polishing Engraving3.6V Multi Tool with Variable Speed Type-C ChargingIdeal for DIY fine WorkEtching Woodworking
- Price
- £15.26
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 1y ago
Trending
90-day click momentum
HYCHIKA Cordless Rotary Tool 8V 2.0Ah Larger Battery 5-Speed 30000RPM Max 145Pcs Accessories Kit Chainsaw Sharpener and LED Work Light for Detail Sanding Polishing Cutting Drilling DIY Engraving
- Price
- £27.50
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

Dremel 8150 Cordless Brushless Multi Tool Rotary Tool Kit 7.2V 2Ah USB-C Rechargeable 20 Accessories Variable Speed 5 000-30 000 RPM LED Light Cutting Sanding Carving Grinding
- Price
- £59.29
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 10mo ago

HARDELL Cordless Rotary Tool Kit with 69 Accessories - 5-Speed Mini Power Tool USB Rechargeable for Drilling Sanding Polishing Engraving (DIY & Crafts)
- Price
- £20.00
- Rating
- 4.2/5
- Reviews
- 13,332
- Age
- 5mo ago

Dremel 3200 Rotary Tool 130W Multitool Kit with 1 Flexible Shaft Attachment 90 Accessories Variable Speed 10.000-35.000 RPM for Cutting Carving Sanding Polishing Routing Grinding
- Price
- £57.41
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

GINELSON Mini Cordless Rotary Tool USB Charging 5-Speed Rotary Tool Kit with 70 Accessories Multi-Purpose 3.7V Power Multi Tool for Sanding Polishing Drilling Etching Engraving Cutting DIY
- Price
- £16.21
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 9mo ago
Newest
by launch date
HARDELL Cordless Rotary Tool Kit with 69 Accessories - 5-Speed Mini Power Tool USB Rechargeable for Drilling Sanding Polishing Engraving (DIY & Crafts)
- Price
- £20.00
- Rating
- 4.2/5
- Reviews
- 13,332
- Age
- 5mo ago

GINELSON Mini Cordless Rotary Tool USB Charging 5-Speed Rotary Tool Kit with 70 Accessories Multi-Purpose 3.7V Power Multi Tool for Sanding Polishing Drilling Etching Engraving Cutting DIY
- Price
- £16.21
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 9mo ago

Dremel 8150 Cordless Brushless Multi Tool Rotary Tool Kit 7.2V 2Ah USB-C Rechargeable 20 Accessories Variable Speed 5 000-30 000 RPM LED Light Cutting Sanding Carving Grinding
- Price
- £59.29
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 10mo ago

HYCHIKA Mini Cordless Rotary Tool Kit - 77PCS Accessories for Drilling Sanding Polishing Engraving3.6V Multi Tool with Variable Speed Type-C ChargingIdeal for DIY fine WorkEtching Woodworking
- Price
- £15.26
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 1y ago

HYCHIKA Cordless Rotary Tool 8V 2.0Ah Larger Battery 5-Speed 30000RPM Max 145Pcs Accessories Kit Chainsaw Sharpener and LED Work Light for Detail Sanding Polishing Cutting Drilling DIY Engraving
- Price
- £27.50
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
49
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
9%
- Dremel47%
- DEKOPRO17%
- HYCHIKA BETTER TOOLS FOR BETTER LIFE14%
- HARDELL5%
- GINELSON5%
- GALAX PRO3%
- Open — no brand owns it (5 brands, 9%)
Demand
Dremel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dremel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dremel360K/yr
- dremel multi tool238K/yr
- rotary tool162K/yr
- dremel rotary tool96K/yr
- cordless rotary tool47K/yr
- dremel tool22K/yr
- cordless dremel19K/yr
- dremel cordless19K/yr
- dremmel16K/yr
- mini rotary tool16K/yr
Reviews and returns
What reviews say buyers love and hate about Dremel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disappointed with quality
Poor performance
Absolute garbage
Stopped working after 5 uses
Failed after a couple of months
doesnt last well
Poor performance
it didnt work
Theres no way this could do work effectively
Not powerful enough
Not powerful
Product did not feel very robust
Even the cheaper products have this
What a waste of time even for the price
Expensive compared to others
Love
Good Value
Great value
Not expensive
Brilliant quality
The build quality seems very good
The build quality is solid
easy to handle
Easy to use
easy to hold
Comes with a lot of attachments
Accessory attachment is easy
Very useful attachments
It is sturdy
It's stable
powerful tool
Return
2.4% Return rate 12% Fixable by listing
Poor performance
it didnt work
Theres no way this could do work effectively
it's hard to fit everything in
Not fit for purpose
Small
Stopped working after 5 uses
Failed after a couple of months
doesnt last well
Not powerful enough
Not powerful
Product did not feel very robust
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dremel questions
Answered from the same tracked data.








