Is dremel profitable to sell on Amazon United Kingdom?

The niche generates £1.7M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the dremel niche?

11 brands and 49 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in dremel?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 2.4%.

When does demand for dremel peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dremel niche?

Listings span £14.27–£111.41; the average listing price is £37.60 (sweet spot $15–$100). The average incumbent carries 1,368 reviews — the moat a new listing must climb.

dremel

Worth a look

Shows a sweet-spot price point ($37.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£37.60

avg listing price — sweet spot $15–$100

Market size

Great£1.7M

£1.7M/yr · 1.1M searches

Price range

Great£14.27–£111.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,367.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dremel is a £1.7M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dremel market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £1.1M–£1.5M; units × avg price
Conversion rate: 4.1%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 38 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

Dremel47%
DEKOPRO17%
HYCHIKA BETTER TOOLS FOR BETTER LIFE14%
HARDELL5%
GINELSON5%
GALAX PRO3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dremel search terms

dremel360K/yr -10.2%2.9% conv.
dremel multi tool238K/yr -10.1%3.8% conv.
rotary tool162K/yr -13.6%2.1% conv.
dremel rotary tool96K/yr -20.5%3.8% conv.
cordless rotary tool47K/yr -14.8%1.6% conv.
dremel tool22K/yr +9.8%2.8% conv.
cordless dremel19K/yr -14.2%2.6% conv.
dremel cordless19K/yr -21.1%3.0% conv.
dremmel16K/yr -0.6%3.7% conv.
mini rotary tool16K/yr -23.1%1.9% conv.

All search terms

Top dremel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dremel 3000 Corded Rotary Multi-Tool 130W 5 Variable Speed Soft Case

Dremel£37.634.6★7,053 rev

Power Rotary Tool Kit 170W: DEKOPRO 126pc Multi DIY Tool Kit for Wood/Metal - Mini Electric Sander/Drill Set with Flex Shaft for Carving Cutting Sanding Grinding Engraving Polishing for 3D Printing

DEKOPRO£23.354.4★1,652 rev

HYCHIKA 170W Rotary Tool Variable Speed Rotary Tool Kit with Flex Shaft 173pcs Accessories Kit & 8000-35000RPM Multi-Tool Perfect for Cutting Detail Sanding Engraving and Wood Carving

HYCHIKA BETTER TOOLS FOR BETTER LIFE£23.774.5★230 rev

Dremel Lite 7760 Cordless Rotary Tool 3.6 Volt Multi Tool Kit with 15 Accessories Variable Speed 8 000-25 000 RPM for Engraving Grinding Sharpening Cleaning and Sanding

Dremel£46.374.6★1,443 rev

HYCHIKA Mini Cordless Rotary Tool Kit - 77PCS Accessories for Drilling Sanding Polishing Engraving3.6V Multi Tool with Variable Speed Type-C ChargingIdeal for DIY fine WorkEtching Woodworking

HYCHIKA BETTER TOOLS FOR BETTER LIFE£15.264.4★454 rev

Newest

by launch date

HARDELL Cordless Rotary Tool Kit with 69 Accessories - 5-Speed Mini Power Tool USB Rechargeable for Drilling Sanding Polishing Engraving (DIY & Crafts)

HARDELL£20.0013,332 rev

5mo ago

GINELSON Mini Cordless Rotary Tool USB Charging 5-Speed Rotary Tool Kit with 70 Accessories Multi-Purpose 3.7V Power Multi Tool for Sanding Polishing Drilling Etching Engraving Cutting DIY

GINELSON£16.21104 rev

9mo ago

Dremel 8150 Cordless Brushless Multi Tool Rotary Tool Kit 7.2V 2Ah USB-C Rechargeable 20 Accessories Variable Speed 5 000-30 000 RPM LED Light Cutting Sanding Carving Grinding

Dremel£59.29181 rev

10mo ago

HYCHIKA Mini Cordless Rotary Tool Kit - 77PCS Accessories for Drilling Sanding Polishing Engraving3.6V Multi Tool with Variable Speed Type-C ChargingIdeal for DIY fine WorkEtching Woodworking

HYCHIKA BETTER TOOLS FOR BETTER LIFE£15.26454 rev

1y ago

HYCHIKA Cordless Rotary Tool 8V 2.0Ah Larger Battery 5-Speed 30000RPM Max 145Pcs Accessories Kit Chainsaw Sharpener and LED Work Light for Detail Sanding Polishing Cutting Drilling DIY Engraving

HYCHIKA BETTER TOOLS FOR BETTER LIFE£27.5067 rev

1y ago

What buyers say about dremel

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good Value”

Quality-Overall16%

“Brilliant quality”

Ease Of Use12%

“easy to handle”

Add-Ons/Attachments6%

“Comes with a lot of attachments”

Strength5%

“It is sturdy”

Battery Life4%

“Battery lasts good amount of time”

Charging4%

“charges quickly”

Advertised Vs Actual Product4%

“Just what I needed”

Portability3%

“completely portable”

Weight Light2%

“The tool is very lightweight”

What buyers complain about

Quality-Overall13%

“Disappointed with quality”

Durability12%

“Stopped working after 5 uses”

Functionality-Overall5%

“Poor performance”

Strength5%

“Not powerful enough”

Value For Money5%

“Even the cheaper products have this”

Size-Overall5%

“it's hard to fit everything in”

Instructions/User Manual/Troubleshooting4%

“worst instructions ever”

Battery Life4%

“The battery also drained within 10mins of use was only on speed 3 of 5 so shouldnt have been that”

Ease Of Use3%

“totally impossible to use”

Charging3%

“Would not hold a charge”

Top return reasons

Functionality-Overall18%

Defective Material/Parts16%

Size-Overall10%

Durability7%

Strength7%

Quality-Overall6%