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Drayton Trv4

Fail

Demand is soft, at -41.8% this quarter, so Drayton Trv4 is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£76K/yr29K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
77%top-5 click share · 6 brands · 24 sellers

Flapen Score

Drayton Trv4 against its category

The dotted line is the DIY & Tools average. Past it, Drayton Trv4 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drayton Trv4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drayton Trv4 29K times last year and spent an estimated £76K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
16.8%
Market size, estimated
£76Ka year
Peak month
November3.4× the quietest month
Top search term
drayton trv416K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £6.72 to £30.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £15.71 that is £4K to £8K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£6.72–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #671 within Building Supplies. It carries 160 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
6.4%
Average rank
#671in Building Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drayton Trv4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Drayton45%
  • 22.5 Team Controls29%
  • Hulthor14%
  • LavaTap8%
  • NPH PLUMBING & HEATING2%
  • KOMIRO2%

Demand

Drayton Trv4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Drayton Trv4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drayton trv416K/yr
  • drayton trv4 head only8K/yr
  • drayton trv5K/yr

Reviews and returns

What reviews say buyers love and hate about Drayton Trv4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.15

a bit expensive

Not the cheapest

Leak-Proof25%

Plumber has just left our house after a serious radiator water leak was apparently caused by this new valve

Strength13%−0.04

the plastic becomes brittle and breaks

Durability13%−0.04

don't last forever

Love

Size-Overall26%+1.80

Perfect fit

Easy to fit

Fits easily

Quality-Overall18%+1.13

Excellent well produced item

Quality reasonably priced valve

EXCELLENT QUALITY

Value For Money16%−0.15

Good value

Great value

Good valve and value

Advertised Vs Actual Product15%+0.94

does what it suppose to do

it worked done the job

As described

Ease Of Use9%+0.52

it turns on easily

Easy to fit

easy to read

Return

1.8% Return rate 67% Fixable by listing

Size-Overall62%▇█▆▅█▆
Compatibility-Overall17%▆▅▆█▆▅
Defective Material/Parts6%▆▄▅▁▇█
Ease Of Use2%▁▁▂█▁▁
Functionality-Overall2%▁▃█▁▃▆

FAQ

Common Drayton Trv4 questions

Answered from the same tracked data.