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Drayton Thermostat

Fail

Demand is soft, at -55.9% this quarter, so Drayton Thermostat is a Fail.

Flapen Score
28
28 / 100
Ranks 2,203 of 2,225 DIY & Tools niches · −21 vs the category median of 49
Market size
£58K/yr69K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
84%top-5 click share · 3 brands · 73 sellers

Flapen Score

Drayton Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Drayton Thermostat is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drayton Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drayton Thermostat 69K times last year and spent an estimated £58K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
1.3%
Market size, estimated
£58Ka year
Top search term
drayton wiser25K searches a year

02 · Price

A sale here is worth £66.38.

Listings sell for £66.38 on average, from £9.71 to £113.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £66.38 that is £0 to £7K a year per listing.

Average price
£66.38inside the $15 to $100 sweet spot
Price range
£9.71–£113.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #45 within Building Supplies. It carries 400 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
28.9%
Average rank
#45in Building Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
400per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Drayton Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Drayton by Schneider Electric87%
  • Drayton10%
  • tado2%
  • Open — no brand owns it (0%)

Demand

Drayton Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked

Search terms

Top Drayton Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drayton wiser25K/yr
  • drayton thermostat11K/yr
  • wiser thermostat8K/yr
  • wiser8K/yr
  • drayton wiser thermostat5K/yr
  • wiser radiator thermostat6K/yr
  • drayton3K/yr
  • drayton wiser trv3K/yr

Reviews and returns

What reviews say buyers love and hate about Drayton Thermostat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Product Condition25%−0.27

Used

Product is NOT new

Seems to be used

Durability9%−0.01

the fact that 3 out of 4 I have purchased have all broke with the same issue. see pictures

in bathroom 2 times failed after 1 and 2 year

Assembly/Installation8%−0.05

thus a bit more difficult to set up

a bit of a headache to install

Not installed yet, though,

Compatibility-Overall6%−0.07

Returned not compatible with my system

Material Quality6%+0.16

Its all plastic

Love

Ease Of Use18%+1.98

Simple to use

Makes life so much easier

easy to read

Quality-Overall14%+0.47

EXCELLENT QUALITY

Excellent well produced item

The build quality is also good and feels solid

Assembly/Installation13%−0.05

Good once setup

Easy Install

Easy setup

Value For Money10%−0.07

value for money

Good price

saves you money

Size-Overall10%+1.09

Perfect fit

Easy to fit

Fits easily

Return

7.3% Return rate 24% Fixable by listing

Compatibility-Overall32%▇▇▅▆█▇

Returned not compatible with my system

Size-Overall16%▅▇▆▃█▆
Connectivity-Overall11%▆▇█▆▃▅

had started to lose connection all the time

Functionality-Overall10%▅▄▅█▅▃
Defective Material/Parts6%▄▄▄▅█▆

FAQ

Common Drayton Thermostat questions

Answered from the same tracked data.