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Drayton Thermostat

Fail

Demand is soft, at -55.9% this quarter, so Drayton Thermostat is a Fail.

Flapen Score
28
28 / 100
Ranks 2,203 of 2,225 DIY & Tools niches · −21 vs the category median of 49
Market size
£58K/yr69K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
84%top-5 click share · 3 brands · 73 sellers

Flapen Score

Drayton Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Drayton Thermostat is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drayton Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drayton Thermostat 69K times last year and spent an estimated £58K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
1.3%
Market size, estimated
£58Ka year
Top search term
drayton wiser25K searches a year

02 · Price

A sale here is worth £66.38.

Listings sell for £66.38 on average, from £9.71 to £113.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £66.38 that is £0 to £7K a year per listing.

Average price
£66.38inside the $15 to $100 sweet spot
Price range
£9.71–£113.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #45 within Building Supplies. It carries 400 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
28.9%
Average rank
#45in Building Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
400per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Drayton Thermostat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

73

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Drayton by Schneider Electric87%
  • Drayton10%
  • tado2%
  • Open — no brand owns it (0%)

Demand

Drayton Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked

Search terms

Top Drayton Thermostat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drayton wiser25K/yr
  • drayton thermostat11K/yr
  • wiser thermostat8K/yr
  • wiser8K/yr
  • drayton wiser thermostat5K/yr
  • wiser radiator thermostat6K/yr
  • drayton3K/yr
  • drayton wiser trv3K/yr

Reviews and returns

What reviews say buyers love and hate about Drayton Thermostat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Product Condition”
7.3%of orders come back
“Used”
A buyer, on “Product Condition”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Drayton Thermostat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data