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Drayton Thermostat

soft demand (-55.9% this quarter) — Drayton Thermostat doesn't clear our bar today.

Flapen Score

28
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Market size 15Growth 0Conversion 16Competition 13Returns 17Price range 80Avg price 87Brand share 0Review moat 80Quality gap 82
This niche Category average

Is Drayton Thermostat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drayton Thermostat is a £58K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Drayton Thermostat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.9% over the last 90 days and 1.3% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr2K
Search volume / yr-55.9%69K
Conversion rate1.3%
Avg price£66.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 73
Top-5 product click share84%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews400

Top Drayton Thermostat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Drayton by Schneider Electric87%
  • Drayton10%
  • tado2%
  • Open — no brand owns it (0%)

Drayton Thermostat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR1.3%Products10Brands3Top 5 Brands100%OOS Rate28.9%Rating4.2★Reviews400Avg BSR#45
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Drayton Thermostat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • drayton wiser25K/yr
  • drayton thermostat11K/yr
  • wiser thermostat8K/yr
  • wiser8K/yr
  • drayton wiser thermostat5K/yr
  • wiser radiator thermostat6K/yr
  • drayton3K/yr
  • drayton wiser trv3K/yr

What reviews say buyers love and hate about Drayton Thermostat

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Ease Of Use18%

Simple to use

Quality-Overall14%

EXCELLENT QUALITY

Assembly/Installation13%

Good once setup

Value For Money10%

value for money

Size-Overall10%

Perfect fit

What buyers complain about

71% of reviews
Product Condition25%

Used

Durability9%

the fact that 3 out of 4 I have purchased have all broke with the same issue. see pictures

Assembly/Installation8%

thus a bit more difficult to set up

Compatibility-Overall6%

Returned not compatible with my system

Material Quality6%

Its all plastic

Drayton Thermostat return rate & reasons

Why buyers send it back, as a share of all return requests.

7.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
32%
2Size-Overall
16%
3Connectivity-Overall
11%
4Functionality-Overall
10%
5Defective Material/Parts
6%

Common Drayton Thermostat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drayton Thermostat 28/100 on Amazon United Kingdom — Skip it. The niche generates £58K/yr across 10 tracked products. Search demand moved -55.9% over the last 90 days.
Drayton Thermostat buyers on Amazon United Kingdom complain most about Product Condition, Durability, Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 7.3% — above our launch gate.