Drayton Thermostat
FailDemand is soft, at -55.9% this quarter, so Drayton Thermostat is a Fail.
- Flapen Score
- 28 / 100Ranks 2,203 of 2,225 DIY & Tools niches · −21 vs the category median of 4928
- Market size
- £58K/yr69K searches / yr
- 90-day growth
- -55.9%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 73 sellers
Flapen Score
Drayton Thermostat against its category
The dotted line is the DIY & Tools average. Past it, Drayton Thermostat is stronger. Inside it, weaker.
Market
The Drayton Thermostat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drayton Thermostat 69K times last year and spent an estimated £58K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -55.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £58Ka year
- Top search term
- drayton wiser25K searches a year
02 · Price
A sale here is worth £66.38.
Listings sell for £66.38 on average, from £9.71 to £113.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £66.38 that is £0 to £7K a year per listing.
- Average price
- £66.38inside the $15 to $100 sweet spot
- Price range
- £9.71–£113.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 7.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #45 within Building Supplies. It carries 400 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 28.9%
- Average rank
- #45in Building Supplies
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 400per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Drayton Thermostat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Drayton Wiser Smart Thermostat Heating Control Heating Only - Works with Amazon Alexa Google Home and IFTTT
- Price
- £55.78
- Rating
- 4.0/5
- Reviews
- 447
- Age
- 8y ago

Drayton Wiser Smart Heating TRV Radiator Valve WV704R0A0902 White - Single Unit
- Price
- £34.22
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 8y ago

Drayton Wiser Multi-Zone Smart Thermostat and 2 Smart Radiator Thermostat Kit - Conventional Boilers Only - Heating and Hot Water Control
- Price
- £100.14
- Rating
- 3.9/5
- Reviews
- 294
- Age
- 8y ago

Drayton 24001 RTS1 Standard Room Thermostat
- Price
- £17.46
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 15y ago

Drayton Wiser Smart Heating Room Thermostat
- Price
- £64.11
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 8y ago
Trending
90-day click momentum
Drayton 24001 RTS1 Standard Room Thermostat
- Price
- £17.46
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 15y ago

tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
- Price
- £104.81
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago

Drayton Wiser Smart Thermostat Heating Control Heating Only - Works with Amazon Alexa Google Home and IFTTT
- Price
- £55.78
- Rating
- 4.0/5
- Reviews
- 447
- Age
- 8y ago

Drayton RT212 TRV Chrome Sensing Head
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 4y ago

Drayton Wiser Multi-Zone Smart Thermostat and 2 Smart Radiator Thermostat Kit - Conventional Boilers Only - Heating and Hot Water Control
- Price
- £100.14
- Rating
- 3.9/5
- Reviews
- 294
- Age
- 8y ago
Newest
by launch date
tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
- Price
- £104.81
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago

Drayton RT212 TRV Chrome Sensing Head
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 4y ago

Drayton Wiser Smart Heating Room Thermostat
- Price
- £64.11
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 8y ago

Drayton Wiser Smart Thermostat Heating Control Heating Only - Works with Amazon Alexa Google Home and IFTTT
- Price
- £55.78
- Rating
- 4.0/5
- Reviews
- 447
- Age
- 8y ago

Drayton Wiser Smart Heating TRV Radiator Valve WV704R0A0902 White - Single Unit
- Price
- £34.22
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Drayton by Schneider Electric87%
- Drayton10%
- tado2%
- Open — no brand owns it (0%)
Demand
Drayton Thermostat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked
Search terms
Top Drayton Thermostat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drayton wiser25K/yr
- drayton thermostat11K/yr
- wiser thermostat8K/yr
- wiser8K/yr
- drayton wiser thermostat5K/yr
- wiser radiator thermostat6K/yr
- drayton3K/yr
- drayton wiser trv3K/yr
Reviews and returns
What reviews say buyers love and hate about Drayton Thermostat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Used
Product is NOT new
Seems to be used
the fact that 3 out of 4 I have purchased have all broke with the same issue. see pictures
in bathroom 2 times failed after 1 and 2 year
thus a bit more difficult to set up
a bit of a headache to install
Not installed yet, though,
Returned not compatible with my system
Its all plastic
Love
Simple to use
Makes life so much easier
easy to read
EXCELLENT QUALITY
Excellent well produced item
The build quality is also good and feels solid
Good once setup
Easy Install
Easy setup
value for money
Good price
saves you money
Perfect fit
Easy to fit
Fits easily
Return
7.3% Return rate 24% Fixable by listing
Returned not compatible with my system
had started to lose connection all the time
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drayton Thermostat questions
Answered from the same tracked data.








