drayton thermostat
Skip itSoft demand (-55.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£66.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great399.7avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.71–£113.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 69K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-55.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, drayton thermostat is a £58K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
drayton thermostat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £100K–£133K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 28.9%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Drayton by Schneider Electric87%
- Drayton10%
- tado2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -55.9% search growth over the last 90 days.Top drayton thermostat search terms
- drayton wiser25K/yr
- drayton thermostat11K/yr
- wiser thermostat8K/yr
- wiser8K/yr
- drayton wiser thermostat5K/yr
- wiser radiator thermostat6K/yr
- drayton3K/yr
- drayton wiser trv3K/yr
Top drayton thermostat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drayton Wiser Smart Thermostat Heating Control Heating Only - Works with Amazon Alexa Google Home and IFTTT
Drayton by Schneider Electric£55.784.0★447 rev
Drayton Wiser Smart Heating TRV Radiator Valve WV704R0A0902 White - Single Unit
Drayton by Schneider Electric£34.224.4★719 rev
Drayton Wiser Multi-Zone Smart Thermostat and 2 Smart Radiator Thermostat Kit - Conventional Boilers Only - Heating and Hot Water Control
Drayton by Schneider Electric£100.143.9★294 rev
Drayton 24001 RTS1 Standard Room Thermostat
Drayton£17.464.5★798 rev
Drayton Wiser Smart Heating Room Thermostat
Drayton by Schneider Electric£64.113.8★49 rev
Newest
by launch date
tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
tado£104.81241 rev
Drayton RT212 TRV Chrome Sensing Head
Drayton£9.71266 rev
Drayton Wiser Smart Heating Room Thermostat
Drayton by Schneider Electric£64.1149 rev
Drayton Wiser Smart Thermostat Heating Control Heating Only - Works with Amazon Alexa Google Home and IFTTT
Drayton by Schneider Electric£55.78447 rev
Drayton Wiser Smart Heating TRV Radiator Valve WV704R0A0902 White - Single Unit
Drayton by Schneider Electric£34.22719 rev
Trending
90-day click momentumDrayton 24001 RTS1 Standard Room Thermostat
Drayton£17.464.5★
tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
tado£104.814.2★
Drayton Wiser Smart Thermostat Heating Control Heating Only - Works with Amazon Alexa Google Home and IFTTT
Drayton by Schneider Electric£55.784.0★
Drayton RT212 TRV Chrome Sensing Head
Drayton£9.714.6★
Drayton Wiser Multi-Zone Smart Thermostat and 2 Smart Radiator Thermostat Kit - Conventional Boilers Only - Heating and Hot Water Control
Drayton by Schneider Electric£100.143.9★
What buyers say about drayton thermostat
What buyers praise and complain about, mined from review topics.What buyers love
“Simple to use”
“EXCELLENT QUALITY”
“Good once setup”
“value for money”
“Perfect fit”
“working as it should”
“Appears to work very well”
“The system works well if all you want is regular scheduling of your heating”
“everything connected instantly”
“Intuitive, well designed and saves you money”
What buyers complain about
“Used”
“the fact that 3 out of 4 I have purchased have all broke with the same issue. see pictures”
“thus a bit more difficult to set up”
“Returned not compatible with my system”
“Its all plastic”
“missing instruction manual”
“Drayton don't charge for their excellent ap unlike some rivals”
“Clearly worn and not even cleaned”
“have a massive design flaw”
“had started to lose connection all the time”
Top return reasons
Common questions
- Is drayton thermostat profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 10 tracked products. 90-day search growth is -55.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the drayton thermostat niche?
- 3 brands and 73 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drayton thermostat?
- Top complaints mined from reviews: Product Condition, Durability, Assembly/Installation. The return rate is 7.3% — above our launch gate.
- What does it cost to enter the drayton thermostat niche?
- Listings span £9.71–£113.56; the average listing price is £66.38 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.