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Drainage Channel

Fail

Shoppers spend only $41K a year here, so Drainage Channel is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£41K/yr121K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
51%top-5 click share · 10 brands · 30 sellers

Flapen Score

Drainage Channel against its category

The dotted line is the DIY & Tools average. Past it, Drainage Channel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drainage Channel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drainage Channel 121K times last year and spent an estimated £41K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
1.0%
Market size, estimated
£41Ka year
Peak month
April2.9× the quietest month
Top search term
drainage channel32K searches a year

02 · Price

A sale here is worth £33.76.

Listings sell for £33.76 on average, from £10.74 to £78.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.76 that is £0 to £3K a year per listing.

Average price
£33.76inside the $15 to $100 sweet spot
Price range
£10.74–£78.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #62 within Building Supplies. It carries 80 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
22%
Out of stock, average day
4.5%
Average rank
#62in Building Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Drainage Channel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

30

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

5%

  • Vodaland57%
  • SHMOX15%
  • ASTON BUILDING SUPPLIES LTD15%
  • Easy Flow4%
  • Aco2%
  • GIONAR2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Drainage Channel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Drainage Channel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drainage channel32K/yr
  • aco drainage channel15K/yr
  • aco drain13K/yr
  • drainage12K/yr
  • channel drain10K/yr
  • garden drainage9K/yr
  • french drain9K/yr
  • drain channel6K/yr
  • shallow drainage channel 50mm4K/yr
  • patio drainage channel3K/yr

Reviews and returns

What reviews say buyers love and hate about Drainage Channel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Drainage25%+0.68

They had an outside tap with no drain

no associated drain nearby

Quality-Overall16%+0.93

Utter rubbish

Not the best

Assembly/Installation13%0.00

As described, not had chance to install

not easy to install

not easy to install due to flimsy click/fit mechanism

Maintenance And Repair13%−0.18

Had to break them back out and replace

Size-Overall7%−0.04

the end caps dont really fit

are not a secure fit

the grates end up shorter than the channel itself

Love

Quality-Overall33%+0.93

Good quality, easy to install

Perfect for what I needed quite surprised at quality of build esp for the price

Excellent product

Value For Money19%+1.05

Cheap

Excellent value

Good product for the price

Advertised Vs Actual Product13%+1.26

Does the job

As described

More than does the job

Size-Overall8%−0.04

Great fit

you can see it fitted pretty nicely

Excellwnt idea fitten in a shalow ground

Assembly/Installation8%0.00

Easy to assemble

Very good and easy to assemble product

Return

0.8% Return rate 56% Fixable by listing

Size-Overall41%█▁▃▄▄▄

the end caps dont really fit

are not a secure fit

the grates end up shorter than the channel itself

Quality-Overall8%▁▆▁▁▇█

Utter rubbish

Not the best

Defective Material/Parts8%▁▄▅█▃▅
Advertised Vs Actual Product5%▁█▄▁▁▂
Functionality-Overall4%▁▁█▁▁▃

FAQ

Common Drainage Channel questions

Answered from the same tracked data.