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Draft Excluder for Windows

Fail

Demand is soft, at -79.5% this quarter, so Draft Excluder for Windows is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£92K/yr326K searches / yr
90-day growth
-79.5%search demand this quarter
Competition
50%top-5 click share · 25 brands · 29 sellers

Flapen Score

Draft Excluder for Windows against its category

The dotted line is the DIY & Tools average. Past it, Draft Excluder for Windows is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Draft Excluder for Windows market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Draft Excluder for Windows 326K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-79.5%
Conversion, latest week
4.5%
Market size, estimated
£92Ka year
Peak month
November20.0× the quietest month
Top search term
window seal strip44K searches a year

02 · Price

A sale here is worth £6.30.

Listings sell for £6.30 on average, from £2.82 to £17.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.30 that is £3K to £5K a year per listing.

Average price
£6.30under the $15 to $100 sweet spot
Price range
£2.82–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #69 within Building Supplies. It carries 1,851 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#69in Building Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,851per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Draft Excluder for Windows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

29

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

50%

Top 20: 89%

Open market

41%

  • YANKUIRUI19%
  • WanderGo11%
  • IDM-UTSL9%
  • wordmouk8%
  • Bynsaer6%
  • Conwang6%

Demand

Draft Excluder for Windows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.0×

Search terms

Top Draft Excluder for Windows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • window seal strip44K/yr
  • window draft excluder94K/yr
  • draft excluder for windows76K/yr
  • window draft seal35K/yr
  • foam draught excluder8K/yr
  • window draught excluder tape9K/yr
  • window draught excluder18K/yr
  • draft tape14K/yr
  • draught tape7K/yr
  • window draught seal4K/yr

Reviews and returns

What reviews say buyers love and hate about Draft Excluder for Windows

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.33

The adhesion isn't very good

Not Sticky

Doesn't stick

Thickness8%−0.06

can be to thick for smaller gaps

Too thick

It's very thin

Size-Overall6%

traditional brush strips are awkward to fit

They are tiny

Didnt fit

Functionality-Overall5%−0.12

Didnt do its job

does absolutely nothing to stop drafts

Does not work

Quality-Overall5%+0.81

Not the best

EXtremely poor Quality

no way near as good

Love

Quality-Overall17%+0.81

Amazing quality

A good quality product that is easy to use

The product feels well made

Advertised Vs Actual Product15%+1.20

Does the job perfectly

Just what I need

As described

Adhesion/Stickiness13%−0.33

good stickiness

Sticks good

Good adhesion

Ease Of Use13%+0.73

Easy to apply

Ease of use

This product is user-friendly

Value For Money12%+0.90

Good value for money

Great value for money

Good Value

Return

1.3% Return rate 40% Fixable by listing

Size-Overall28%▆▄█▇█▅

traditional brush strips are awkward to fit

They are tiny

Didnt fit

Adhesion/Stickiness19%▆█▆▆█▆

The adhesion isn't very good

Not Sticky

Doesn't stick

Thin9%▇▇▇█▄▄
Functionality-Overall7%█▆▆▅▃▁

Didnt do its job

does absolutely nothing to stop drafts

Does not work

Compatibility-Overall7%█▃▆█▃▇

FAQ

Common Draft Excluder for Windows questions

Answered from the same tracked data.