Draft Excluder for Doors

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-59.6%

Conversion, latest week

4.3%

Market size, estimated

£686Ka year

Peak month

November10.1× the quietest month

Top search term

draft excluder for doors553K searches a year

Listings sell for £6.86 on average, from £3.60 to £13.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £6.86 that is £10K to £14K a year per listing.

Average price

£6.86under the $15 to $100 sweet spot

Price range

£3.60–£13.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£10K–£14K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #44 within Building Supplies. It carries 2,711 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#44in Building Supplies

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,711per listing

Listings tracked

39

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months