Skip to content

Draft Excluder for Doors

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -59.6% this quarter, so Draft Excluder for Doors is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£686K/yr2.3M searches / yr
90-day growth
-59.6%search demand this quarter
Competition
37%top-5 click share · 32 brands · 44 sellers

Flapen Score

Draft Excluder for Doors against its category

The dotted line is the DIY & Tools average. Past it, Draft Excluder for Doors is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Draft Excluder for Doors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Draft Excluder for Doors 2.3M times last year and spent an estimated £686K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
4.3%
Market size, estimated
£686Ka year
Peak month
November10.1× the quietest month
Top search term
draft excluder for doors553K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £3.60 to £13.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £6.86 that is £10K to £14K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£3.60–£13.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #44 within Building Supplies. It carries 2,711 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#44in Building Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,711per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Draft Excluder for Doors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£27K£55K£82K£110K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

44

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

37%

Top 20: 81%

Open market

53%

  • Vellure15%
  • YANKUIRUI8%
  • HIZH7%
  • STORMGUARD6%
  • GUKOY6%
  • IDM-UTSL6%

Demand

Draft Excluder for Doors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Draft Excluder for Doors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • draft excluder for doors553K/yr
  • draught excluder for doors438K/yr
  • draught excluder238K/yr
  • door seal99K/yr
  • door draft excluder strip104K/yr
  • draft excluder185K/yr
  • door draft excluder177K/yr
  • draft excluder tape107K/yr
  • door sealing strip61K/yr
  • draught excluder tape84K/yr

Reviews and returns

What reviews say buyers love and hate about Draft Excluder for Doors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness29%−0.34

Poor adhesion

Sticks to the floor

Don't stick

Quality-Overall11%+0.28

Garbage

Awful quality

Very poor quality cheap quality product, Efforts, time and money wasted

Size-Overall8%+0.17

They are tiny

Still not fitted properly

Bigger than expected

Functionality-Overall6%−0.05

Does not do the job

Does not work

It hangs up out of the way when not needed

Durability5%−0.07

cant yet say how durable

it failed in less than a week

Didnt last

Love

Quality-Overall17%+0.28

Amazing quality

A good quality product that is easy to use

Very good product as expected

Advertised Vs Actual Product12%+1.18

Product as advertised

Better than expected

As described

Ease Of Use11%+0.90

Easy to apply

Easy peasy

Easy to put on

Size-Overall11%+0.17

Easy fit

Straightforward to fit

Easy to fit

Adhesion/Stickiness11%−0.34

Good adhesive

Easy to stick

Good adhesion

Return

1.5% Return rate 49% Fixable by listing

Size-Overall33%▇▆▆█▇▇

They are tiny

Still not fitted properly

Bigger than expected

Adhesion/Stickiness11%▇█▇▄▇▃

Poor adhesion

Sticks to the floor

Don't stick

Functionality-Overall10%▆▇█▇▅▄

Does not do the job

Does not work

It hangs up out of the way when not needed

Quality-Overall7%▄▆▄▃▆█

Garbage

Awful quality

Very poor quality cheap quality product, Efforts, time and money wasted

Compatibility-Overall7%▇▆█▇█▇

FAQ

Common Draft Excluder for Doors questions

Answered from the same tracked data.