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Double Plug Adaptor

Maybe

Buyers convert on 16.6% of searches. But prices span $2.06–$13.44, mostly outside the sweet spot, so Double Plug Adaptor is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£463K/yr403K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
51%top-5 click share · 21 brands · 37 sellers

Flapen Score

Double Plug Adaptor against its category

The dotted line is the DIY & Tools average. Past it, Double Plug Adaptor is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Plug Adaptor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Plug Adaptor 403K times last year and spent an estimated £463K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
16.6%
Market size, estimated
£463Ka year
Peak month
December2.5× the quietest month
Top search term
double plug adapter uk114K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £2.06 to £13.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.91 that is £14K to £17K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£2.06–£13.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #105 within Electrical. It carries 1,223 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
4.0%
Average rank
#105in Electrical
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,223per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Double Plug Adaptor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£93K£139K£185K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

37

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

51%

Top 20: 92%

Open market

38%

  • NAEEM SONS23%
  • Status9%
  • VINTAR9%
  • FAMHOME8%
  • Mscien7%
  • Masterplug6%

Demand

Double Plug Adaptor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Double Plug Adaptor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double plug adapter uk114K/yr
  • double plug68K/yr
  • double adapter plug uk47K/yr
  • 2 way plug adapter uk35K/yr
  • double plug adapter25K/yr
  • double socket adapter14K/yr
  • 2 plug adapter16K/yr
  • double adapter12K/yr
  • 2 way plug10K/yr
  • two way plug adapter uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Double Plug Adaptor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.06

sockets could be further apart

Not ideal for sockets with switches

A bit loose in the socket

Size-Overall13%−0.08

It is small

NOT FIT FOR PURPOSE

a bit loose

Durability12%−0.10

switch broke after one day

seem to fail after a few months

Not durable

Quality-Overall10%+1.02

the quality feels very cheap

Absolute garbage

Bad quality

Value For Money6%+0.58

I think it's a tiny bit expensive

Over priced

but a bit pricey

Love

Socket/Port/Plug19%−0.06

Nice plug

handy additional USB ports

Great Wall socket

Quality-Overall17%+1.02

Excellent product

Good product, very handy

Excellent item seems well made

Advertised Vs Actual Product16%+1.20

Does exactly what we needed

As advertised

Exactly as described

Value For Money12%+0.58

Good value for money

Good for the money

Good value for money

Ease Of Use7%+0.53

Always comes in handy

Easy to use

Really so handy

Return

0.8% Return rate 42% Fixable by listing

Size-Overall36%▇█▇▇▇█

It is small

NOT FIT FOR PURPOSE

a bit loose

Socket/Port/Plug18%▇▇▆▅█▇

sockets could be further apart

Not ideal for sockets with switches

A bit loose in the socket

Functionality-Overall9%▇▅▇█▇▄

Doesnt work

Stopped working for no reason

Compatibility-Overall8%▆▄█▆█▅
Connectivity-Overall5%▅▃▆█▃▆

one of the pins became hot and connection dropped in and out

which can cause it to come out of the socket enough to lose connection

Not ideal for sockets with switches

FAQ

Common Double Plug Adaptor questions

Answered from the same tracked data.