double plug adaptor
Worth a lookShows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.06–$13.44) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good£463K£463K/yr · 403K searches
Review moat
Good1,222.81avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.06–£13.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, double plug adaptor is a £463K/yr Amazon United Kingdom market (403K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
double plug adaptor market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £415K–£553K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 73%
- Out of stock
- 4.0%
- Avg brand age
- 40 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
37
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
51%
Top 20: 92%
Open market
38%
- NAEEM SONS23%
- Status9%
- VINTAR9%
- FAMHOME8%
- Mscien7%
- Masterplug6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top double plug adaptor search terms
- double plug adapter uk114K/yr
- double plug68K/yr
- double adapter plug uk47K/yr
- 2 way plug adapter uk35K/yr
- double plug adapter25K/yr
- double socket adapter14K/yr
- 2 plug adapter16K/yr
- double adapter12K/yr
- 2 way plug10K/yr
- two way plug adapter uk9K/yr
Top double plug adaptor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.154.6★818 rev
FAMHOME 2 Way block Plug 2 way Plug in Block Mains Adaptor 2 Way Multi Socket Plug Adaptor Power Extension Wall Adaptor for Smartphone Home Office Travel (White (2 Pack))
FAMHOME£5.424.6★801 rev
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
Status£2.884.3★138 rev
Plug Adapter with 3 USB Mscien Double Plug Adaptor Multi Plug Extension Dual 2 Pin Socket at The Bottom 13A UK Surge Protected Multiplug Extender Wall Charger Power Socket for Home Kitchen Office
Mscien£11.064.6★1,945 rev
VINTAR Double Plug Adaptor with 2 USB 2 Way Plugs Extension Multi Sockets Wall Charger Adapter 13A UK 3 Pin Power Socket for Bedroom Office Kitchen White 1 pack
VINTAR£11.304.6★3,474 rev
Newest
by launch date
THE BELL 2 Way Adapter Plug UK 3 Pin Double Socket Wall Adapter Compact 13A Plastic & Metal Multi Plug 5 x 5cm Single Extension Cube For Home Travel Office White 1 Pack
THE BELL£3.2416 rev
2 Way 3 Pin UK Plug Adapter Splitter 13A Fused Dual Socket Power Extension Compact UK Plug Adapter for Home Office and Kitchen Use.
Vivo Technologies£2.0628 rev
Double Dragon 13A 2-Way 3-Pin Multi Plug Adapter | Converts 1 Plug into 2 | Cube Wall Socket Splitter for Multiple Connections | Child Safety Shutters Fire-Retardant PP | UKCA & CE Certified
Double Dragon£3.90123 rev
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.15818 rev
Desiretech 2 Way Adaptor UK Double Plug Adapter Compact Multi Plug Socket for Home & Office Dual Extension Plug for Appliances TV PC Kitchen & Lighting White (1 Pack)
Desiretech£4.1456 rev
Trending
90-day click momentumTHE BELL 2 Way Adapter Plug UK 3 Pin Double Socket Wall Adapter Compact 13A Plastic & Metal Multi Plug 5 x 5cm Single Extension Cube For Home Travel Office White 1 Pack
THE BELL£3.244.6★
Double Plug Adapter UK with USB 2 Way Socket Extension Adaptor 13A UK 3 Pin Multi Plug Splitter for Home Office Travel and School Supplies
SEBLIP£7.454.6★
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
Status£2.884.3★
2 Way UK Plug Adapter 13A 250V Double 3 Pin Socket Extension Multi Plug Block Adapter for Home Office & Indoor Use (2 Pack)
1ABOVE£5.224.6★
2 Way 3 Pin UK Plug Adapter Splitter 13A Fused Dual Socket Power Extension Compact UK Plug Adapter for Home Office and Kitchen Use.
Vivo Technologies£2.064.1★
What buyers say about double plug adaptor
What buyers praise and complain about, mined from review topics.What buyers love
“Nice plug”
“Excellent product”
“Does exactly what we needed”
“Good value for money”
“Always comes in handy”
“The fit is snug”
“Small and compact”
“What a clever design”
“Very sturdy”
“Charging has been consistent”
What buyers complain about
“sockets could be further apart”
“It is small”
“switch broke after one day”
“the quality feels very cheap”
“I think it's a tiny bit expensive”
“NOTHING EXACTLY AS DESCRIBED”
“one of the pins became hot and connection dropped in and out”
“Difficult to insert plug”
“dangerous switch adapter caught fire”
“Doesnt work”
Top return reasons
Common questions
- Is double plug adaptor profitable to sell on Amazon United Kingdom?
- The niche generates £463K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the double plug adaptor niche?
- 21 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in double plug adaptor?
- Top complaints mined from reviews: Socket/Port/Plug, Size-Overall, Durability. The return rate is 0.8%.
- When does demand for double plug adaptor peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the double plug adaptor niche?
- Listings span £2.06–£13.44; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.