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Double Light Switch

Fail

Prices span $1.96–$6.31, mostly outside the sweet spot, so Double Light Switch is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£42K/yr94K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
65%top-5 click share · 9 brands · 50 sellers

Flapen Score

Double Light Switch against its category

The dotted line is the DIY & Tools average. Past it, Double Light Switch is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Light Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Light Switch 94K times last year and spent an estimated £42K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
9.9%
Market size, estimated
£42Ka year
Peak month
November1.9× the quietest month
Top search term
double light switch34K searches a year

02 · Price

A sale here is worth £4.48.

Listings sell for £4.48 on average, from £1.96 to £6.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.48 that is £2K to £3K a year per listing.

Average price
£4.48under the $15 to $100 sweet spot
Price range
£1.96–£6.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Electrical. It carries 1,189 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Electrical
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,189per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Double Light Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

50

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • British General55%
  • Knightsbridge14%
  • Invero8%
  • Body-Plus6%
  • Eurolite6%
  • Marbo Sport4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Double Light Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Double Light Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double light switch34K/yr
  • 2 gang light switch14K/yr
  • 2 way light switch9K/yr
  • double switch8K/yr
  • double light switch white9K/yr
  • 2 gang 2 way light switch7K/yr
  • light switch double6K/yr
  • 2 way switch4K/yr
  • 2 gang switch4K/yr

Reviews and returns

What reviews say buyers love and hate about Double Light Switch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+0.11

Very Poor Quality

Cheap and faulty

Obviously cheap rubbish

Durability11%−0.06

D. Broke when trying to fitt

It fell apart inside when being fitted

Switch broke

Color10%−0.05

The colour chipped off quickly after installation

Darker then looks

colour is more pale than the picture shows

Assembly/Installation6%+0.48

not the installation

nice switch although it doesn't come with the screws to install

Seriously it took about half an hour to undo two of these

Size-Overall5%+0.60

Have been abe to fit it properly

smaller than the ones i had on the wall

to say they are tight is an understatement

Love

Quality-Overall24%+0.11

Decent quality light switch

Well made at a good price

Excellent product

Value For Money22%+1.16

Reasonably priced

Excellent value

Good for the price

Advertised Vs Actual Product11%+1.16

As advertised

As described

Just what I needed

Size-Overall8%+0.60

Good fit

Easy to fit

Fit it within minutes no problems

Assembly/Installation8%+0.48

Easy to install

looks fantastic when installed

He said it was a simple installation

Return

1.4% Return rate 56% Fixable by listing

Color31%█▇▇▆██

The colour chipped off quickly after installation

Darker then looks

colour is more pale than the picture shows

Size-Overall16%█▅▆▇▆▇

Have been abe to fit it properly

smaller than the ones i had on the wall

to say they are tight is an understatement

Compatibility-Overall14%▃▅█▇▃▅
Defective Material/Parts9%▄▅▃▄█▆
Functionality-Overall8%█▅█▄▇█

FAQ

Common Double Light Switch questions

Answered from the same tracked data.