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Double Dimmer Switch

Fail

Demand is soft, at -44.0% this quarter, so Double Dimmer Switch is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£39K/yr40K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
72%top-5 click share · 6 brands · 58 sellers

Flapen Score

Double Dimmer Switch against its category

The dotted line is the DIY & Tools average. Past it, Double Dimmer Switch is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Dimmer Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Dimmer Switch 40K times last year and spent an estimated £39K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
7.3%
Market size, estimated
£39Ka year
Peak month
November2.9× the quietest month
Top search term
double dimmer light switch20K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £5.13 to £20.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.15 that is £1K to £3K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£5.13–£20.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #375 within Electrical. It carries 211 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
16.6%
Average rank
#375in Electrical
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Double Dimmer Switch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

58

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • British General49%
  • Ledvia24%
  • Neviland11%
  • FNX9%
  • Alliance Electrical4%
  • LIEBER3%

Demand

Double Dimmer Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Double Dimmer Switch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • double dimmer light switch20K/yr
  • double dimmer switch13K/yr
  • 2 gang dimmer switch5K/yr
  • led dimmer switch 2 gang3K/yr

Reviews and returns

What reviews say buyers love and hate about Double Dimmer Switch

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
10%of negative reviews mention “Functionality-Overall”
4.2%of orders come back
“One dimmer switch doesn't work”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Double Dimmer Switch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data