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Double Dimmer Switch

Fail

Demand is soft, at -44.0% this quarter, so Double Dimmer Switch is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£39K/yr40K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
72%top-5 click share · 6 brands · 58 sellers

Flapen Score

Double Dimmer Switch against its category

The dotted line is the DIY & Tools average. Past it, Double Dimmer Switch is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Dimmer Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Dimmer Switch 40K times last year and spent an estimated £39K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
7.3%
Market size, estimated
£39Ka year
Peak month
November2.9× the quietest month
Top search term
double dimmer light switch20K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £5.13 to £20.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.15 that is £1K to £3K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£5.13–£20.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #375 within Electrical. It carries 211 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
16.6%
Average rank
#375in Electrical
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Double Dimmer Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

58

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • British General49%
  • Ledvia24%
  • Neviland11%
  • FNX9%
  • Alliance Electrical4%
  • LIEBER3%

Demand

Double Dimmer Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Double Dimmer Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double dimmer light switch20K/yr
  • double dimmer switch13K/yr
  • 2 gang dimmer switch5K/yr
  • led dimmer switch 2 gang3K/yr

Reviews and returns

What reviews say buyers love and hate about Double Dimmer Switch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.10

One dimmer switch doesn't work

Didn't Work

not others, some caused flickering or didn't work at all and one even worked with a non-dimmable LED

Advertised Vs Actual Product10%−0.17

The description was not clear

Poor description

Incorrect description

Value For Money10%−0.03

Not cheap

I had to pay £150 bill for electrician time

Admittedly it was 3 times the price bit I have no regrets

Size-Overall9%−0.02

Sadly I cant use it as the dimmer module is huge

the nuts that retain the switches to the body were a little loose on arrival

Quite a tight fit

Durability8%−0.12

Broke within a year

Worked for 12 months then stopped working

Love

Brightness/Shine/Glow24%+2.29

the brightness is up to you

which makes it easy to create the exact mood or brightness needed

easy to fit quality shines through here

Quality-Overall15%+1.15

Good quality

Build quality is another standout feature

Great quality light switch

Size-Overall10%−0.02

Simple to fit

Easy to fit

These are a standard fit

Value For Money9%−0.03

Low cost

Good value

Very nice to use value for money

Design-Overall7%+0.02

Quality build and clever design

Otherwise, works well and looks smart

This looks smart

Return

4.2% Return rate 37% Fixable by listing

Functionality-Overall19%▅▇▅█▇▆

One dimmer switch doesn't work

Didn't Work

not others, some caused flickering or didn't work at all and one even worked with a non-dimmable LED

Compatibility-Overall19%▆▇█▆▇█

dimmer and faceplate incompatible

not compatible with the non dimmable led I had already purchased

Basically the dimmer unit supplied on both is not compatible with the face plate so you absolutely can not use the switch

Size-Overall18%▄▆█▅▇▆

Sadly I cant use it as the dimmer module is huge

the nuts that retain the switches to the body were a little loose on arrival

Quite a tight fit

Defective Material/Parts10%█▆▃▆▅▃
Color8%▂▄▅▄▄█

FAQ

Common Double Dimmer Switch questions

Answered from the same tracked data.