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Doorbell

Maybe

Shoppers spend $1.9M a year here. But demand is soft, at -11.8% this quarter, so Doorbell is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£1.9M/yr2.5M searches / yr
90-day growth
-11.8%search demand this quarter
Competition
52%top-5 click share · 11 brands · 35 sellers

Flapen Score

Doorbell against its category

The dotted line is the DIY & Tools average. Past it, Doorbell is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doorbell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Doorbell 2.5M times last year and spent an estimated £1.9M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.9%
Market size, estimated
£1.9Ma year
Peak month
November1.7× the quietest month
Top search term
doorbell1.0M searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £6.90 to £36.08. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £13.22 that is £53K to £66K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£6.90–£36.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£53K–£66K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #17 within Electrical. It carries 7,087 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#17in Electrical
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,087per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Doorbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£96K£192K£289K£385K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

12%

  • SECRUI30%
  • TECKNET29%
  • wesstun11%
  • FineLuck7%
  • AVANTEK6%
  • Tapo5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Doorbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doorbell1.0M/yr
  • door bell475K/yr
  • wireless doorbell309K/yr
  • door bells wireless cordless202K/yr
  • doorbell wireless91K/yr
  • doorbells47K/yr
  • door bells47K/yr
  • wireless door bell43K/yr
  • battery doorbell30K/yr
  • tecknet wireless doorbell25K/yr

Reviews and returns

What reviews say buyers love and hate about Doorbell

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.09

Broke after a few months

Broke after a couple years of use

Doesn't last

Connectivity-Overall9%−0.05

Slow connection

loses connection all the time

Connection issues

Battery Life9%−0.03

Battery doesnt last long

Short battery life

Battery life is terrible

Functionality-Overall7%−0.05

never worked

Performance very inconsistant

Didn't work

Quality-Overall7%+0.47

The quality is diabolical

Cheap rubbish

Inferior quality

Love

Assembly/Installation18%+1.36

EASY TO INSTALL

Easy to assemble

easy to put up

Value For Money18%+1.13

Amazing value

Not expensive

Excellent Value

Quality-Overall14%+0.47

The build quality feels solid

Brilliant quality

Quality of product is well made

Ease Of Use5%+0.38

Easy to Use

easy to operate

it was easy to do

Advertised Vs Actual Product5%+0.19

As described

As advertised

Exactly what I wanted

Return

1.6% Return rate 10% Fixable by listing

Connectivity-Overall22%▆▇▇██▇

Slow connection

loses connection all the time

Connection issues

Functionality-Overall19%▇█▇▆▇█

never worked

Performance very inconsistant

Didn't work

Compatibility-Overall9%█▇█▆▇▇
Defective Material/Parts6%▆▇▇███
Size-Overall6%▆▅▆▇█▆

FAQ

Common Doorbell questions

Answered from the same tracked data.