Doorbell
MaybeShoppers spend $1.9M a year here. But demand is soft, at -11.8% this quarter, so Doorbell is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 4956
- Market size
- £1.9M/yr2.5M searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 35 sellers
Flapen Score
Doorbell against its category
The dotted line is the DIY & Tools average. Past it, Doorbell is stronger. Inside it, weaker.
Market
The Doorbell market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Doorbell 2.5M times last year and spent an estimated £1.9M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £1.9Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- doorbell1.0M searches a year
02 · Price
A sale here is worth £13.22.
Listings sell for £13.22 on average, from £6.90 to £36.08. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £13.22 that is £53K to £66K a year per listing.
- Average price
- £13.22under the $15 to $100 sweet spot
- Price range
- £6.90–£36.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £53K–£66K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #17 within Electrical. It carries 7,087 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #17in Electrical
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,087per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Doorbell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SECRUI Wireless Doorbell Plug in Waterproof Battery Operated Cordless Doorbell Operating at 1 000 Feet Long Range with 58 Chimes 5 Volume Levels LED Light Easy Install for Home School Office Black
- Price
- £11.46
- Rating
- 4.5/5
- Reviews
- 13,983
- Age
- 4y ago

SECRUI Wireless Doorbell Plug in Waterproof Operating at 1 000 Feet Long Range Cordless Battery Operated Doorbell with 58 Chimes 5 Volume Levels LED Light Easy Install for Home School Office-White
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 10,247
- Age
- 7y ago

Wesstun Wireless Doorbell IP67 Waterproof Plug in Doorbell Kits Operating at The Range of 300m with 39 Loud Melodies 5 Levels Volume Adjust & LED Indicator Easy Install at Home & Apartment Black
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 2,888
- Age
- 3y ago

TECKNET Wireless Doorbell Doorbell IP65 Waterproof Twin Wall Plug-in Cordless Door Chime Kit with 400m Range 60 Chimes 120dB Loud 5-Level Volume & Blue Light Plug in Door Entry Bell
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 23,745
- Age
- 9y ago

FineLuck 1080P WiFi Video Doorbell Camera Wireless AI Human Detection 2-Way Talk 2.4G Wi-Fi Battery Powered Cloud Storage Indoor Outdoor Surveillance (With Receiver)
- Price
- £11.19
- Rating
- 3.8/5
- Reviews
- 795
- Age
- 9mo ago
Trending
90-day click momentum
TECKNET Wireless Doorbell IP65 Waterproof Plug in Doorbell with Battery Operated Push Button Door Bells Wireless Cordless Door Chime Kit up to 400m Long Range 60 Chimes and Blue LED Flash(White)
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 4,138
- Age
- 10mo ago

FineLuck 1080P WiFi Video Doorbell Camera Wireless AI Human Detection 2-Way Talk 2.4G Wi-Fi Battery Powered Cloud Storage Indoor Outdoor Surveillance (With Receiver)
- Price
- £11.19
- Rating
- 3.8/5
- Reviews
- 795
- Age
- 9mo ago

Smartwares Wireless doorbell Set - Portable Chime and Push Button - 300 m Range - 36 melodies - LED Ring - 85 dB - 4 Sound Level & Mute Function - White - PD-4922
- Price
- £6.90
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 10mo ago

AVANTEK Wireless Doorbell 1000ft Long Range Door Bells Mini IP55 Waterproof with 1 Plug-in Receiver Cordless Doorbell with 5 Levels Volume 52 Melodies LED Flash CB-11 (CR2032 Battery Included)
- Price
- £10.16
- Rating
- 4.6/5
- Reviews
- 11,555
- Age
- 7y ago

SURFOU Wireless Doorbell Plug in Waterproof Cordless Electric Door Bell Chime Kit Operating at 1 300 Feet Long Range with 55 Ringtones 5 Volume and LED Flash
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 4y ago
Newest
by launch date
FineLuck 1080P WiFi Video Doorbell Camera Wireless AI Human Detection 2-Way Talk 2.4G Wi-Fi Battery Powered Cloud Storage Indoor Outdoor Surveillance (With Receiver)
- Price
- £11.19
- Rating
- 3.8/5
- Reviews
- 795
- Age
- 9mo ago

Smartwares Wireless doorbell Set - Portable Chime and Push Button - 300 m Range - 36 melodies - LED Ring - 85 dB - 4 Sound Level & Mute Function - White - PD-4922
- Price
- £6.90
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 10mo ago

TECKNET Wireless Doorbell IP65 Waterproof Plug in Doorbell with Battery Operated Push Button Door Bells Wireless Cordless Door Chime Kit up to 400m Long Range 60 Chimes and Blue LED Flash(White)
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 4,138
- Age
- 10mo ago

Vexloria Wireless Doorbell with Receiver 150M Long Range Door Bells Battery Operated Door Chime kit with 60 Melodies 4 Volume Levels LED Flash-White
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 370
- Age
- 12mo ago

Tapo D205 2K 3MP Battery Doorbell Wireless No Monthly Fee 160 FOV Ultra-Wide Video Doorbell Wireless 2 Way Audio TP-Link AI Detection 180 Days Battery IP54 APP Control Alexa/Google Home
- Price
- £30.12
- Rating
- 4.2/5
- Reviews
- 2,953
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
35
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
12%
- SECRUI30%
- TECKNET29%
- wesstun11%
- FineLuck7%
- AVANTEK6%
- Tapo5%
- Open — no brand owns it (5 brands, 12%)
Demand
Doorbell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Doorbell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doorbell1.0M/yr
- door bell475K/yr
- wireless doorbell309K/yr
- door bells wireless cordless202K/yr
- doorbell wireless91K/yr
- doorbells47K/yr
- door bells47K/yr
- wireless door bell43K/yr
- battery doorbell30K/yr
- tecknet wireless doorbell25K/yr
Reviews and returns
What reviews say buyers love and hate about Doorbell
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a few months
Broke after a couple years of use
Doesn't last
Slow connection
loses connection all the time
Connection issues
Battery doesnt last long
Short battery life
Battery life is terrible
never worked
Performance very inconsistant
Didn't work
The quality is diabolical
Cheap rubbish
Inferior quality
Love
EASY TO INSTALL
Easy to assemble
easy to put up
Amazing value
Not expensive
Excellent Value
The build quality feels solid
Brilliant quality
Quality of product is well made
Easy to Use
easy to operate
it was easy to do
As described
As advertised
Exactly what I wanted
Return
1.6% Return rate 10% Fixable by listing
Slow connection
loses connection all the time
Connection issues
never worked
Performance very inconsistant
Didn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doorbell questions
Answered from the same tracked data.








