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Door Wedge

Door Wedge shows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 41Growth 70Conversion 97Competition 38Returns 97Price range 0Avg price 14Brand share 63Review moat 44Quality gap 58
This niche Category average

Is Door Wedge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Door Wedge is a £213K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 57/100.

Door Wedge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +52.2% over the last 90 days and 14.7% of searches end in a purchase.

£213K

revenue / yr

Units sold / yr40K
Search volume / yr+52.2%278K
Conversion rate14.7%
Avg price£5.21

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 43
Top-5 product click share62%
Open market33%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement61%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,139

Top Door Wedge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£21K£43K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

28%

  • AFFIXERS20%
  • AFFIXARC17%
  • fiXte15%
  • Alyvisun9%
  • KCTIN7%
  • CREATISMO5%

Door Wedge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume278KCVR14.7%Products23Brands18Top 5 Brands67%OOS Rate2.1%Rating4.4★Reviews2,139Avg BSR#76
13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.5×

Top Door Wedge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • door wedge126K/yr
  • door wedges indoors55K/yr
  • door wedges23K/yr
  • rubber door wedge12K/yr
  • door wedges indoors rubber10K/yr
  • doorstops wedge16K/yr
  • door stop wedge10K/yr
  • rubber wedges7K/yr
  • rubber door wedges4K/yr
  • door wedge stopper5K/yr

What reviews say buyers love and hate about Door Wedge

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall21%

Good quality arrived within timescale

Advertised Vs Actual Product16%

As advertised

Value For Money15%

Great value

Grip8%

Definitely none slip

Strength5%

Hold the doors well even on a breezy day

What buyers complain about

73% of reviews
Quality-Overall13%

Poor quality

Thickness12%

Too thick to put under the door

Size-Overall12%

No fitting

Functionality-Overall8%

Unfortunately, they just didnt perform as expected

Strength7%

Useless, not sturdy enough

Door Wedge return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Thickness
10%
3Functionality-Overall
7%
4Grip
4%
5Compatibility-Overall
4%

Common Door Wedge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Door Wedge 57/100 on Amazon United Kingdom — Worth a look. The niche generates £213K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +52.2% over the last 90 days.
Search demand for Door Wedge on Amazon United Kingdom peaks in Jul–Sep, where the busiest month runs 2.5× the quietest.