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Door Wedge

Maybe

Buyers convert on 14.7% of searches. But prices span $2.87–$12.79, mostly outside the sweet spot, so Door Wedge is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£213K/yr278K searches / yr
90-day growth
+52.2%search demand this quarter
Competition
62%top-5 click share · 18 brands · 43 sellers

Flapen Score

Door Wedge against its category

The dotted line is the DIY & Tools average. Past it, Door Wedge is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Wedge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Wedge 278K times last year and spent an estimated £213K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+52.2%
Conversion, latest week
14.7%
Market size, estimated
£213Ka year
Peak month
July2.5× the quietest month
Top search term
door wedge126K searches a year

02 · Price

A sale here is worth £5.21.

Listings sell for £5.21 on average, from £2.87 to £12.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.21 that is £8K to £10K a year per listing.

Average price
£5.21under the $15 to $100 sweet spot
Price range
£2.87–£12.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #76 within Door Hardware & Locks. It carries 2,139 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#76in Door Hardware & Locks
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,139per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Door Wedge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

28%

  • AFFIXERS20%
  • AFFIXARC17%
  • fiXte15%
  • Alyvisun9%
  • KCTIN7%
  • CREATISMO5%

Demand

Door Wedge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Door Wedge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door wedge126K/yr
  • door wedges indoors55K/yr
  • door wedges23K/yr
  • rubber door wedge12K/yr
  • door wedges indoors rubber10K/yr
  • doorstops wedge16K/yr
  • door stop wedge10K/yr
  • rubber wedges7K/yr
  • rubber door wedges4K/yr
  • door wedge stopper5K/yr

Reviews and returns

What reviews say buyers love and hate about Door Wedge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.63

Poor quality

Absolute rubbish

Door wedge very poor quality

Thickness12%−0.11

Too thick to put under the door

not very thick

It's a little thin feeling

Size-Overall12%−0.09

No fitting

Too Short

also small enough to conceal when not use

Functionality-Overall8%−0.08

Unfortunately, they just didnt perform as expected

Didnt work

Fundamentally ineffective at the job you need them to do

Strength7%

Useless, not sturdy enough

Its not strong

More flimsy than I thought

Love

Quality-Overall21%+0.63

Good quality arrived within timescale

Excellent quality

well manufactured

Advertised Vs Actual Product16%+1.36

As advertised

As described

Just what I needed

Value For Money15%+1.50

Great value

Excellent price

Excellent value

Grip8%−0.02

Definitely none slip

Good grip

Good grip for tiles

Strength5%

Hold the doors well even on a breezy day

made the doors sturdy so I recommend it

Very sturdy

Return

0.5% Return rate 58% Fixable by listing

Size-Overall52%█▅▆▅▅▅

No fitting

Too Short

also small enough to conceal when not use

Thickness10%▃█▇▇▇▅

Too thick to put under the door

not very thick

It's a little thin feeling

Functionality-Overall7%▃▇▄▆▄█

Unfortunately, they just didnt perform as expected

Didnt work

Fundamentally ineffective at the job you need them to do

Grip4%▁█▅▃▃▄

does not grip

No grip at all

soon lost grip

Compatibility-Overall4%▄▁▃▇█▄

FAQ

Common Door Wedge questions

Answered from the same tracked data.