door wedge
Worth a lookShows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,139.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£213K£213K/yr · 278K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£12.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, door wedge is a £213K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door wedge market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £156K–£208K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 2.1%
- Avg brand age
- 34 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
43
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
28%
- AFFIXERS20%
- AFFIXARC17%
- fiXte15%
- Alyvisun9%
- KCTIN7%
- CREATISMO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 2.5×
Top door wedge search terms
- door wedge126K/yr
- door wedges indoors55K/yr
- door wedges23K/yr
- rubber door wedge12K/yr
- door wedges indoors rubber10K/yr
- doorstops wedge16K/yr
- door stop wedge10K/yr
- rubber wedges7K/yr
- rubber door wedges4K/yr
- door wedge stopper5K/yr
Top door wedge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AFFIXERS Door Stop | Door Stoppers for Floor Anti-Skid Durable and Heavy Duty Rubber Door Stops | Ideal for All Types of Surfaces | Door Wedges Indoors| (Grey Pack of 3)
AFFIXERS£5.544.5★6,112 rev
Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey
AFFIXARC£5.284.6★774 rev
fiXte Deluxe Heavy Duty Non-Slip Rubber Door Wedge Stopper (1 Light Grey/Cream)
fiXte£2.914.3★1,543 rev
Alyvisun Rubber Door Stoppers for Floor 4Pcs Anti-Skid Doorstop Wedges Durable Wedge Locks Retainer Non-Slip Stackable Blocker for All Types Floors Indoor Outdoor
Alyvisun£3.434.2★1,227 rev
Rubber Doorstop Wedge Suitable for All Floors Non-Scratching and Anti-Slip Design (5 Packs)
KCTIN£4.824.4★4,009 rev
Newest
by launch date
2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper
READAEER£3.5791 rev
Door Stop Pack of 4 Arrow Shape Door Stopper Floor Height Adjustable Scratch-Resistant Non-Slip Door Wedge Rubber Non-Toxic No Unpleasant Odour Door Buffers Protection for Balcony Door
Glanzend£3.3239 rev
2 Pieces Door Stop Door Wedges Door Wedges Indoors Rubber Door Stopper Rubber Door Wedge Door Wedge Heavy Duty Door Stopper Floor Door Stop Wedge Door Jammer.
KEZGLOBAL£4.1969 rev
1 Piece Door Stop Door Wedges Door Wedges Indoors Rubber Door Stopper Rubber Door Wedge Door Wedge Heavy Duty Door Stopper Floor Door Stop Wedge Door Jammer.
KEZGLOBAL£3.0769 rev
10Pcs Door Stops Door Stoppers for Floor Rubber Door Stop Door Wedges Indoors Door Wedges Indoors Rubber Suitable for Home Office and Other Places Where The Door Needs to be Open
hioseyre£5.4722 rev
Trending
90-day click momentum2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper
READAEER£3.574.2★
2 Pieces Door Stop Door Wedges Door Wedges Indoors Rubber Door Stopper Rubber Door Wedge Door Wedge Heavy Duty Door Stopper Floor Door Stop Wedge Door Jammer.
KEZGLOBAL£4.194.5★
Rubber Doorstop Wedge Suitable for All Floors Non-Scratching and Anti-Slip Design (5 Packs)
KCTIN£4.824.4★
10Pcs Door Stops Door Stoppers for Floor Rubber Door Stop Door Wedges Indoors Door Wedges Indoors Rubber Suitable for Home Office and Other Places Where The Door Needs to be Open
hioseyre£5.473.8★
Door Stop Pack of 4 Arrow Shape Door Stopper Floor Height Adjustable Scratch-Resistant Non-Slip Door Wedge Rubber Non-Toxic No Unpleasant Odour Door Buffers Protection for Balcony Door
Glanzend£3.324.7★
What buyers say about door wedge
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality arrived within timescale”
“As advertised”
“Great value”
“Definitely none slip”
“Hold the doors well even on a breezy day”
“It holds doors open securely”
“Fitted well”
“Easy to use”
“Works ok”
“sturdy and durable”
What buyers complain about
“Poor quality”
“Too thick to put under the door”
“No fitting”
“Unfortunately, they just didnt perform as expected”
“Useless, not sturdy enough”
“does not grip”
“After a year”
“Door Stops”
“its so heavy”
“Think quite hard plastic rather than rubber type”
Top return reasons
Common questions
- Is door wedge profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the door wedge niche?
- 18 brands and 43 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in door wedge?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.5%.
- When does demand for door wedge peak?
- Demand peaks in Jul–Sep; the busiest month runs 2.5× the quietest.
- What does it cost to enter the door wedge niche?
- Listings span £2.87–£12.79; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.