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Door Stops Animals

Maybe

Returns run at only 0.9% of orders. But prices span $4.17–$18.23, mostly outside the sweet spot, so Door Stops Animals is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£99K/yr261K searches / yr
90-day growth
+64.5%search demand this quarter
Competition
33%top-5 click share · 27 brands · 50 sellers

Flapen Score

Door Stops Animals against its category

The dotted line is the DIY & Tools average. Past it, Door Stops Animals is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Stops Animals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Stops Animals 261K times last year and spent an estimated £99K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+64.5%
Conversion, latest week
3.9%
Market size, estimated
£99Ka year
Peak month
August1.9× the quietest month
Top search term
weighted door stop63K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £4.17 to £18.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £9.65 that is £0 to £965 a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£4.17–£18.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£965
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #189 within Door Hardware & Locks. It carries 1,225 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
74%
Out of stock, average day
5.4%
Average rank
#189in Door Hardware & Locks
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,225per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Door Stops Animals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

50

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

33%

Top 20: 70%

Open market

29%

  • LIVIVO21%
  • Nicola Spring14%
  • GEEZY11%
  • The Magic Toy Shop10%
  • Marwood7%
  • furn.7%

Demand

Door Stops Animals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Door Stops Animals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted door stop63K/yr
  • decorative door stops34K/yr
  • door weight29K/yr
  • novelty door stops24K/yr
  • fabric door stop22K/yr
  • door stop weighted10K/yr
  • cute door stop16K/yr
  • door stoppers animal13K/yr
  • decorative door stopper6K/yr
  • soft door stop9K/yr

Reviews and returns

What reviews say buyers love and hate about Door Stops Animals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy20%−0.12

it is heavy

it could be heavier

its so heavy

Size-Overall13%−0.01

Too Short

No fitting

Very big

Functionality-Overall8%−0.03

Doesnt do as it should

Didnt work

Fundamentally ineffective at the job you need them to do

Weight Light5%−0.04

a bit light weight

a little bit lighter than the old one

I feel it a little bit lighter

Locking Mechanism5%+0.33

Door still shuts lol

This item did not keep the door open

Door stops

Love

Quality-Overall24%+2.27

Good quality and arrived very quickly

Excellent product

Solid quality

Advertised Vs Actual Product12%+0.62

As advertised

Just what I needed

As described

Value For Money10%+0.61

Good Value

Excellent value

great value for money

Weight Heavy9%−0.12

Nice and heavy

Heavy enough to keep doors open

heavy enough to keep a solid door open

Locking Mechanism4%+0.33

Looks good and holds the door open

Perfect to keep those doors open

They keep my door from opening

Return

0.9% Return rate 39% Fixable by listing

Weight Heavy29%▇█▇▆▇▆

it is heavy

it could be heavier

its so heavy

Size-Overall28%▆▅██▇▆

Too Short

No fitting

Very big

Weight Light5%█▆▄▄▇▄

a bit light weight

a little bit lighter than the old one

I feel it a little bit lighter

Stitch/Finish/Polish5%▂▃▄▆▇█

Stitching came apart after 1 week

Stitching is very poor

stitching is coming apart- DO NOT BUY

Functionality-Overall4%█▆▄▅▅▄

Doesnt do as it should

Didnt work

Fundamentally ineffective at the job you need them to do

FAQ

Common Door Stops Animals questions

Answered from the same tracked data.