Skip to content

Door Stop Animal

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $58K a year here, so Door Stop Animal is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£58K/yr161K searches / yr
90-day growth
+43.3%search demand this quarter
Competition
39%top-5 click share · 20 brands · 46 sellers

Flapen Score

Door Stop Animal against its category

The dotted line is the DIY & Tools average. Past it, Door Stop Animal is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Stop Animal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Stop Animal 161K times last year and spent an estimated £58K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+43.3%
Conversion, latest week
3.4%
Market size, estimated
£58Ka year
Top search term
door stop animal48K searches a year

02 · Price

A sale here is worth £10.76.

Listings sell for £10.76 on average, from £6.75 to £16.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.76 that is £0 to £1K a year per listing.

Average price
£10.76under the $15 to $100 sweet spot
Price range
£6.75–£16.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #297 within Door Hardware & Locks. It carries 936 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
78%
Out of stock, average day
10.2%
Average rank
#297in Door Hardware & Locks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Door Stop Animal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

46

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

26%

  • The Magic Toy Shop22%
  • GEEZY16%
  • Marwood14%
  • LIVIVO11%
  • khevga7%
  • Nicola Spring5%

Search terms

Top Door Stop Animal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door stop animal48K/yr
  • animal door stop31K/yr
  • animal door stops indoors12K/yr
  • door stops animals10K/yr
  • animal door stops9K/yr
  • doorstops animals10K/yr
  • novelty door stop8K/yr
  • door stop fabric8K/yr
  • animal doorstop6K/yr
  • fabric door stops6K/yr

Reviews and returns

What reviews say buyers love and hate about Door Stop Animal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy31%−0.09

should be a bit heavier

it could be heavier

This is super heavy while looking attractive although the cat is still wary of it

Size-Overall11%+0.53

Large & chunky doorstop

Bigger than I thought

not big enough to do the job we wanted

Weight Light8%−0.06

Door stop that is too light

Quite light dont get for heavy doors

A bit too light

Stitch/Finish/Polish6%−0.04

Stitching came apart after 1 week

Stitching is very poor

stitching is coming apart- DO NOT BUY

Functionality-Overall4%−0.02

Doesnt do as it should

Dont work

Love

Quality-Overall24%+1.90

Good quality and arrived very quickly

Good Quality

great quality love these cute door stopper guys

Weight Heavy11%−0.09

Nice and heavy

Lovely door stop heavy and well made

heavy enough to use as one

Value For Money10%+0.57

Good Value

Well worth the money

Excellent value for money

Advertised Vs Actual Product9%+0.47

As advertised

As described

Just what we wanted

Weight Light7%−0.06

Great quality and weight

Not heavy

with a sufficient weight

Return

0.8% Return rate 24% Fixable by listing

Weight Heavy39%▇█▇▇▆▅

should be a bit heavier

it could be heavier

This is super heavy while looking attractive although the cat is still wary of it

Size-Overall16%▅██▇▅▄

Large & chunky doorstop

Bigger than I thought

not big enough to do the job we wanted

Stitch/Finish/Polish11%▂▃▅▆▇█

Stitching came apart after 1 week

Stitching is very poor

stitching is coming apart- DO NOT BUY

Weight Light7%█▄▂▂▅▃

Door stop that is too light

Quite light dont get for heavy doors

A bit too light

Functionality-Overall4%█▇▁▄▄▃

Doesnt do as it should

Dont work

FAQ

Common Door Stop Animal questions

Answered from the same tracked data.