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Door Stop Animal

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $58K a year here, so Door Stop Animal is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£58K/yr161K searches / yr
90-day growth
+43.3%search demand this quarter
Competition
39%top-5 click share · 20 brands · 46 sellers

Flapen Score

Door Stop Animal against its category

The dotted line is the DIY & Tools average. Past it, Door Stop Animal is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Stop Animal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Stop Animal 161K times last year and spent an estimated £58K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+43.3%
Conversion, latest week
3.4%
Market size, estimated
£58Ka year
Top search term
door stop animal48K searches a year

02 · Price

A sale here is worth £10.76.

Listings sell for £10.76 on average, from £6.75 to £16.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.76 that is £0 to £1K a year per listing.

Average price
£10.76under the $15 to $100 sweet spot
Price range
£6.75–£16.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #297 within Door Hardware & Locks. It carries 936 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
78%
Out of stock, average day
10.2%
Average rank
#297in Door Hardware & Locks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
50

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Door Stop Animal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

46

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 77%

Open market

26%

  • The Magic Toy Shop22%
  • GEEZY16%
  • Marwood14%
  • LIVIVO11%
  • khevga7%
  • Nicola Spring5%

Search terms

Top Door Stop Animal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • door stop animal48K/yr
  • animal door stop31K/yr
  • animal door stops indoors12K/yr
  • door stops animals10K/yr
  • animal door stops9K/yr
  • doorstops animals10K/yr
  • novelty door stop8K/yr
  • door stop fabric8K/yr
  • animal doorstop6K/yr
  • fabric door stops6K/yr

Reviews and returns

What reviews say buyers love and hate about Door Stop Animal

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Weight Heavy”
0.8%of orders come back
“should be a bit heavier”
A buyer, on “Weight Heavy”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Door Stop Animal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data