door stop
Launch itA $1.4M/yr market growing +37.9% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 3.0M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,462.48avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.87avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£12.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, door stop is a £1.4M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul. Verdict: Launch it — 64/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door stop market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 4.6%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
42
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
46%
Top 20: 88%
Open market
37%
- AFFIXERS19%
- AFFIXARC14%
- READAEER9%
- Alyvisun8%
- fiXte8%
- H&S6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top door stop search terms
- door stop1.3M/yr
- door stoppers399K/yr
- door stopper214K/yr
- door stops170K/yr
- door wedge126K/yr
- doorstop120K/yr
- door stops indoors78K/yr
- door stoppers for skirtings102K/yr
- rubber door stop73K/yr
- door wedges indoors55K/yr
Top door stop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AFFIXERS Door Stop | Door Stoppers for Floor Anti-Skid Durable and Heavy Duty Rubber Door Stops | Ideal for All Types of Surfaces | Door Wedges Indoors| (Grey Pack of 3)
AFFIXERS£5.544.5★6,112 rev
Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey
AFFIXARC£5.284.6★774 rev
Alyvisun Rubber Door Stoppers for Floor 4Pcs Anti-Skid Doorstop Wedges Durable Wedge Locks Retainer Non-Slip Stackable Blocker for All Types Floors Indoor Outdoor
Alyvisun£3.434.2★1,227 rev
2 PCs Wall Mounted Door Stop | Heavy Duty Door Stopper | Stainless Steel Door Stops with Rubber Buffer | Doorstop for Indoors to Protect Walls
READAEER£5.054.7★669 rev
Merriway BH02509 Heavy Duty Non-Slip Rubber Door Wedge Stopper 120 x 20 x 35mm Grey
Merriway£2.904.4★19,029 rev
Newest
by launch date
Lafefe 6pcs Door Stopper Transparent Circular Silicone Door Handle Protectors Door Handle Impact Protection Wall Protector Self Adhesive Suitable for Walls and Refrigerators
Lafefe£2.6480 rev
2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper
READAEER£3.5791 rev
Affixers 2-in-1 Self Adhesive Door Stop & Screw Mount | Stainless Steel Heavy Duty Door Stop | Black Door Stoppers for Floor & Skirting Boards | Rubber Door Stop Bumper (2 Pack)
AFFIXERS£5.54205 rev
LIVIVO Weighted Door Stop - Heavy Door Stopper with Rope Knot Design and Handle Decorative Door Stop for Home Bedroom Living Room Office (Rope Knot)
LIVIVO£8.79900 rev
2 PCs Wall Mounted Door Stop | Heavy Duty Door Stopper | Stainless Steel Door Stops with Rubber Buffer | Doorstop for Indoors to Protect Walls
READAEER£5.05669 rev
Trending
90-day click momentumLIVIVO Weighted Door Stop - Heavy Door Stopper with Rope Knot Design and Handle Decorative Door Stop for Home Bedroom Living Room Office (Rope Knot)
LIVIVO£8.794.4★
2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper
READAEER£3.574.2★
Westcott Stainless Steel Door Stop Round Door Stop with a Weight of 1.2 kg Door-Protecting Rubber Ring Extra Non-Slip Underside 10 cm Height 4 cm Stable in drafts E-19001 00
Westcott£4.174.6★
Bamboo Door Stop - Door Stoppers for Floor - Wooden Wedge Doorstop Rubber
BAM BOO BOX£4.494.4★
Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey
AFFIXARC£5.284.6★
What buyers say about door stop
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“Excellent price”
“Very sturdy and easy to install”
“Easy fit”
“Ease of use”
“Definitely none slip”
“Heavy item”
“This door stopper works well”
“well put together”
What buyers complain about
“No fitting”
“Absolute rubbish”
“Too thick to put under the door”
“Doesnt do as it should”
“This item did not keep the door open”
“It's super heavy”
“Only lasted 3 weeks until they were bent in half”
“Loose there stick after a while”
“does not grip”
“The screws are really weak”
Top return reasons
Common questions
- Is door stop profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (64/100).
- How competitive is the door stop niche?
- 22 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in door stop?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.7%.
- When does demand for door stop peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the door stop niche?
- Listings span £2.58–£12.79; the average listing price is £5.87 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.