Door Stop

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+37.9%

Conversion, latest week

8.1%

Market size, estimated

£1.4Ma year

Peak month

July1.8× the quietest month

Top search term

door stop1.3M searches a year

Listings sell for £5.87 on average, from £2.58 to £12.79. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £5.87 that is £35K to £47K a year per listing.

Average price

£5.87under the $15 to $100 sweet spot

Price range

£2.58–£12.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

£35K–£47K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #34 within Door Hardware & Locks. It carries 2,462 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

4.6%

Average rank

#34in Door Hardware & Locks

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,462per listing

Listings tracked

31

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months