Skip to content

Door Stand

Fail

Shoppers spend only $34K a year here, so Door Stand is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£34K/yr57K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
78%top-5 click share · 8 brands · 39 sellers

Flapen Score

Door Stand against its category

The dotted line is the DIY & Tools average. Past it, Door Stand is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Stand 57K times last year and spent an estimated £34K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.9%
Market size, estimated
£34Ka year
Peak month
February2.2× the quietest month
Top search term
door stand19K searches a year

02 · Price

A sale here is worth £30.74.

Listings sell for £30.74 on average, from £14.97 to £47.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £30.74 that is £3K to £8K a year per listing.

Average price
£30.74inside the $15 to $100 sweet spot
Price range
£14.97–£47.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #859 within Door Hardware & Locks. It carries 658 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
11.8%
Average rank
#859in Door Hardware & Locks
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
658per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Door Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

39

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Pro-Fit Innovations38%
  • Trend32%
  • Faithfull9%
  • Generic8%
  • AETKFO6%
  • LengSuaa4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Door Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Door Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door stand19K/yr
  • door stands for carpentry11K/yr
  • door clamp9K/yr
  • door holder carpentry8K/yr
  • door clamps3K/yr
  • door stands3K/yr
  • trend door stand4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.13

Not as described

Not truly as discribed

Assembly/Installation19%−0.09

I imagine that if you set them up badly

Extremely frustrating to set up

Durability14%−0.09

Broke Immediately

Broke immediately

Functionality-Overall14%−0.08

Sort of works but not great

Mounting7%−0.04

bracket which defeats the object

Love

Ease Of Use32%+2.37

Easy to use

Did it with ease, i was able to insert washers on the the hinge pins and put the door back on, by myself

Simple and effective

Quality-Overall21%+0.58

Good, well made door lifter

Great product

Well made, will last me out

Strength7%+0.25

sturdy

Robust and strong

it is extremely robust

Value For Money6%+0.45

sensibly priced

bought it at Christmas time when item was on offer making it even better value for money

Grip6%+0.32

sturdy lift make it much easier to handle heavy panels

Gripper

Return

2.4% Return rate 31% Fixable by listing

Size-Overall24%▇█▅█▆▇
Defective Material/Parts12%▂▅▂▃▂█
Functionality-Overall11%▄▃▄▄█▃

Sort of works but not great

Assembly/Installation6%▄▅▁▃▅█

I imagine that if you set them up badly

Extremely frustrating to set up

Mechanism Issues6%▄▅█▂▁▅

FAQ

Common Door Stand questions

Answered from the same tracked data.