door latch
Skip itPrices mostly outside the sweet spot ($2.58–$8.09) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,169.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£128K£128K/yr · 527K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£8.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, door latch is a £128K/yr Amazon United Kingdom market (527K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door latch market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £115K–£138K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.3%
- Avg brand age
- 31 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
46
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
22%
- Pimoys29%
- Sterling21%
- Leryati11%
- Decoranddecor6%
- DKBT5%
- Yale5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top door latch search terms
- door latch131K/yr
- door latches for internal door86K/yr
- door catch40K/yr
- latch37K/yr
- internal door latch32K/yr
- latches31K/yr
- door catches for internal doors27K/yr
- tubular latch26K/yr
- latch lock18K/yr
- door catches and latches14K/yr
Top door latch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pimoys 2 Set 45mm Tubular Latch Internal Door Lock Mortice Latch Polished Door Latch for Sprung Lever Door Handles
Pimoys£5.144.5★1,081 rev
4 Inch Hook and Eye Latch Leryati 1Pcs 100mm Silver Gate Hook Stainless Steel Cabin Hooks Eye Latch Door Lock Hooks Lock Apply to Wooden Gates Window Brace Gate Door Catch
Leryati£3.254.6★1,711 rev
Sterling TML125N 63mm Nickel Tubular Mortice Latch (2.5)
Sterling£2.584.4★3,102 rev
Pimoys 4 Set 45mm Tubular Latch Internal Door Lock Mortice Latch Polished Door Latch for Sprung Lever Door Handles
Pimoys£6.514.5★1,081 rev
Sterling TML125 Internal 2 1/2 65mm Brass Tubular Mortice Latch (2.5)
Sterling£3.394.4★2,308 rev
Newest
by launch date
2 Set 45mm Tubular Mortice Latch Door Latches for Internal Doors Polished Tubular Latch with Stainless Steel Panels Door Latch for Sprung Lever Handles on Internal Door Locks
MOXYOY£4.6434 rev
Jeboler Hook and Eye Latch 3 Inch 2 Pcs Stainless Steel Black Cabin Hooks
Jeboler£4.66180 rev
45mm Tubular Latch Internal Door Lock Mortice Latch Mute Door Sprung Latch Tubular Mortice Latch for Internal Doors Sprung Lever Door Handles
Chliinl£4.1639 rev
Decoranddecor 3 Inch Tubular Mortice Latch for Internal Doors Fire Rated - 1 Pack - 57 mm Back Set - 76 mm Overall Length- Satin Nickel
Decoranddecor£4.491,130 rev
Decoranddecor 2.5 Inch Tubular Mortice Latch for Internal Doors Fire Rated - 1 Pack - 44 mm Back Set - 64 mm Overall Length - Satin Nickel
Decoranddecor£4.491,130 rev
Trending
90-day click momentum45mm Tubular Latch Internal Door Lock Mortice Latch Mute Door Sprung Latch Tubular Mortice Latch for Internal Doors Sprung Lever Door Handles
Chliinl£4.164.3★
Jeboler Hook and Eye Latch 3 Inch 2 Pcs Stainless Steel Black Cabin Hooks
Jeboler£4.664.7★
Sterling TML125 Internal 2 1/2 65mm Brass Tubular Mortice Latch (2.5)
Sterling£3.394.4★
JelKen Door Lock Bolts 3(75mm) 304 Stainless Steel Door Latch Slide Bolts Lock with Screws for Bathroom Bedroom Shed Garden Toilet 3 Inch
JelKen£2.904.4★
Door Catches Latches Harmac House 4 Pack Double Roller Strong Hold Cupboard Cabinet Door Catches Double Roller Catches Cabinet Catches Door Latches (Bronze) (Silver)
HARMAC HOUSE£3.334.4★
What buyers say about door latch
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works as advertised”
“Easy fit”
“Great value”
“Very happy with this lock”
“Nice and strong”
“Ease of use”
“does the job perfectly”
“Easy to install”
“looks durable”
What buyers complain about
“Cheap nasty rubbish”
“A bit flimsy to be honest”
“the latch was too big”
“Locks are no good”
“First one broke after one day”
“Dreadfully thin”
“Rust's after one summer month”
“not the same as described”
“Looks expensive”
“DEFINITELY UNSPRUNG INTERNAL MECHANISM”
Top return reasons
Common questions
- Is door latch profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the door latch niche?
- 17 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in door latch?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.4%.
- When does demand for door latch peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the door latch niche?
- Listings span £2.58–£8.09; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 1,169 reviews — the moat a new listing must climb.