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Door Knocker

Fail

Shoppers spend only $58K a year here, so Door Knocker is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£58K/yr246K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
41%top-5 click share · 16 brands · 29 sellers

Flapen Score

Door Knocker against its category

The dotted line is the DIY & Tools average. Past it, Door Knocker is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Knocker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Knocker 246K times last year and spent an estimated £58K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
1.9%
Market size, estimated
£58Ka year
Top search term
door knocker91K searches a year

02 · Price

A sale here is worth £12.76.

Listings sell for £12.76 on average, from £5.68 to £39.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.76 that is £0 to £1K a year per listing.

Average price
£12.76under the $15 to $100 sweet spot
Price range
£5.68–£39.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #38 within Door Hardware & Locks. It carries 180 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
88%
Out of stock, average day
6.5%
Average rank
#38in Door Hardware & Locks
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
180per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Door Knocker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

14%

  • XFORT34%
  • UAP29%
  • Fenzo12%
  • QWORK5%
  • Bwintech3%
  • FIXINGS DIRECT3%
  • Open — no brand owns it (10 brands, 14%)

Demand

Door Knocker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Door Knocker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door knocker91K/yr
  • door knockers for front door49K/yr
  • brass door knocker22K/yr
  • chrome door knocker13K/yr
  • gold door knocker11K/yr
  • door knockers11K/yr
  • silver door knocker10K/yr
  • front door knocker10K/yr
  • door knockers for upvc doors12K/yr
  • knockers12K/yr

Reviews and returns

What reviews say buyers love and hate about Door Knocker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.06

Not that easy to fit

Slightly smaller than I expected

Measurements are slightly smaller than given which gives it 4 stars

Adhesion/Stickiness11%−0.11

The glue failed

It had a really weird sticky out bit where it should have been attached

Glue failure

Ease Of Use11%−0.09

It's a hassle to try

No useable

Quality-Overall10%+2.96

poor manufacturing

Cheap & Cheerful

Strength10%−0.04

There so flimsy they don't even knock

Fragile

Love

Quality-Overall33%+2.96

Good quality and easy to assemble

Excellent product

Really great quality - looks fantastic on my new door

Value For Money12%+0.72

great price - easy to fit

Amazing price

Good value for money

Strength8%−0.04

Robust door knocker

Very strong

Firm, strong wearing, decorative door knocker which is not gory and heavy

Assembly/Installation7%−0.03

Great and easy to install

Easy to put up

Looks nice once installed

Design-Overall7%+0.51

Well designed and attractive

Looks lovely on my door

Well crafted

Return

4.4% Return rate 62% Fixable by listing

Size-Overall46%▅█▆█▅▆

Not that easy to fit

Slightly smaller than I expected

Measurements are slightly smaller than given which gives it 4 stars

Color10%▅▂█▂▇▆
Quality-Overall8%█▁▃▄▃▅

poor manufacturing

Cheap & Cheerful

Compatibility-Overall7%▆▃▇▇▅█
Defective Material/Parts5%▁▂█▆▆▂

FAQ

Common Door Knocker questions

Answered from the same tracked data.