Door Knocker
FailShoppers spend only $58K a year here, so Door Knocker is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £58K/yr246K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 41%top-5 click share · 16 brands · 29 sellers
Flapen Score
Door Knocker against its category
The dotted line is the DIY & Tools average. Past it, Door Knocker is stronger. Inside it, weaker.
Market
The Door Knocker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Door Knocker 246K times last year and spent an estimated £58K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £58Ka year
- Top search term
- door knocker91K searches a year
02 · Price
A sale here is worth £12.76.
Listings sell for £12.76 on average, from £5.68 to £39.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.76 that is £0 to £1K a year per listing.
- Average price
- £12.76under the $15 to $100 sweet spot
- Price range
- £5.68–£39.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #38 within Door Hardware & Locks. It carries 180 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 88%
- Out of stock, average day
- 6.5%
- Average rank
- #38in Door Hardware & Locks
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 180per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Door Knocker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
XFORT Door Knocker Polished Chrome Victorian Urn Door Knockers for Front Door Elegant Front Door Furniture with a Classic Period Design
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 7y ago

UAP Victorian Urn Door Knocker 6 Inch with Door Viewer Hole For Front Door with Bolt Through Fixings in Satin Chrome
- Price
- £5.72
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 4y ago

XFORT Traditional Door Knocker Polished Brass Victorian Urn Door Knockers for Front Door Front Door Furniture with a Classic Period Design Perfect for Alerting You of Visitors to Your Home
- Price
- £10.51
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 7y ago

XFORT Door Knocker Polished Chrome Victorian Scroll Door Knockers for Front Door Elegant Front Door Furniture with a Modern Stylish Design Perfect for Alerting You of Visitors to Your Home
- Price
- £10.68
- Rating
- 3.5/5
- Reviews
- 106
- Age
- 7y ago

QWORK Lion Head Knocker with Screws Classical Antique Bronze Lion for Front Doors & Main Porches Accessories
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 1,190
- Age
- 6y ago
Trending
90-day click momentum
UAP Victorian Urn Door Knocker 6 Inch with Door Viewer Hole For Front Door with Bolt Through Fixings in Satin Chrome
- Price
- £5.72
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 4y ago

Fenzo Woodpecker Door Knocker Handcrafted Antique Style Aluminum Front Door Knocker Vintage Bird Design Rustic Outdoor Home Décor Loud Knock Easy to Install for Porches & Entryways (Golden)
- Price
- £16.99
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

UAP Victorian Urn Door Knocker 6 Inch Traditional with Bolt Fix and Self Adhesive Fixings Single PVD Gold
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 4y ago

UAP Victorian Urn Door Knocker 6 Inch with Door Viewer Hole for Front Door with Bolt Through Fixings in Polished Chrome
- Price
- £5.68
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 4y ago

Bwintech 1 Pcs Gold Doctors Design Heavy Duty Door Knocker for Front Door
- Price
- £15.05
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 2y ago
Newest
by launch date
Fenzo Woodpecker Door Knocker Handcrafted Antique Style Aluminum Front Door Knocker Vintage Bird Design Rustic Outdoor Home Décor Loud Knock Easy to Install for Porches & Entryways (Golden)
- Price
- £16.99
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

Fenzo Woodpecker Door Knocker Handcrafted Antique Style Aluminum Front Door Knocker Vintage Bird Design Rustic Outdoor Home Décor Loud Knock Easy to Install for Porches & Entryways (Silver)
- Price
- £16.92
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

Bwintech 1 Pcs Chrome-Plated Doctors Design Heavy Duty Door Knocker for Front Door
- Price
- £16.34
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 1y ago

Fenzo Bumble Bee Door Knocker Vintage Antique Solid Brass Front Door Knocker Adds Touch of Country Style Charm & Elegance Traditional Home Accessories Matching Fixing Screws (Golden)
- Price
- £18.04
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago

Bwintech 1 Pcs Gold Doctors Design Heavy Duty Door Knocker for Front Door
- Price
- £15.05
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
29
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
14%
- XFORT34%
- UAP29%
- Fenzo12%
- QWORK5%
- Bwintech3%
- FIXINGS DIRECT3%
- Open — no brand owns it (10 brands, 14%)
Demand
Door Knocker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked
Search terms
Top Door Knocker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door knocker91K/yr
- door knockers for front door49K/yr
- brass door knocker22K/yr
- chrome door knocker13K/yr
- gold door knocker11K/yr
- door knockers11K/yr
- silver door knocker10K/yr
- front door knocker10K/yr
- door knockers for upvc doors12K/yr
- knockers12K/yr
Reviews and returns
What reviews say buyers love and hate about Door Knocker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not that easy to fit
Slightly smaller than I expected
Measurements are slightly smaller than given which gives it 4 stars
The glue failed
It had a really weird sticky out bit where it should have been attached
Glue failure
It's a hassle to try
No useable
poor manufacturing
Cheap & Cheerful
There so flimsy they don't even knock
Fragile
Love
Good quality and easy to assemble
Excellent product
Really great quality - looks fantastic on my new door
great price - easy to fit
Amazing price
Good value for money
Robust door knocker
Very strong
Firm, strong wearing, decorative door knocker which is not gory and heavy
Great and easy to install
Easy to put up
Looks nice once installed
Well designed and attractive
Looks lovely on my door
Well crafted
Return
4.4% Return rate 62% Fixable by listing
Not that easy to fit
Slightly smaller than I expected
Measurements are slightly smaller than given which gives it 4 stars
poor manufacturing
Cheap & Cheerful
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Knocker questions
Answered from the same tracked data.








