door knobs for interior doors
Skip itSoft demand (-24.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great292.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£2.87–£32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.85avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 311K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, door knobs for interior doors is a £60K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door knobs for interior doors market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £65K–£87K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 84%
- Out of stock
- 11.1%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
38
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
40%
Top 20: 75%
Open market
28%
- Golden Grace20%
- XFORT15%
- HANDLESTORE10%
- Faankiton10%
- Epsom Door Handle9%
- Hunta9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×
Top door knobs for interior doors search terms
- door knobs for interior doors113K/yr
- door knob63K/yr
- round door handles23K/yr
- internal door knobs23K/yr
- knob door handles15K/yr
- round door knobs11K/yr
- doorknobs11K/yr
- door knobs interior9K/yr
- round door handles internal12K/yr
- mortice door knobs8K/yr
Top door knobs for interior doors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Golden Grace Satin Brushed Chrome Mortice Sprung Door Knob Set Pack Pair
Golden Grace£8.454.3★483 rev
HANDLESTORE Designer Round Mortice Door Knob - Polished Brass Sprung Door Knobs Set for Internal Wooden Doors (1 Pair)
HANDLESTORE£8.834.3★1,187 rev
Golden Grace Chrome Mortice Sprung Door Knob Set Pack Pair
Golden Grace£8.474.4★1,644 rev
Hunta HANDLEZONE White Ceramic Round Door Knob - 1 Pair - Fixings Included - 60mm Diameter - Interior Use
Hunta£10.784.4★64 rev
Faankiton Matte Door Handle Internal Door Knob Set Passage Door Knob for Interior Doors Passage Keyless Door Lock Set Stainless Steel Silver 60mm or 70mm
Faankiton£9.544.4★80 rev
Newest
by launch date
Hunta HANDLEZONE 5 Sets Riva Passage Knobset Non-Locking Interior Door Knobset Adjustable 60-70mm Latch Satin Stainless Steel
Hunta£32.223 rev
Hunta HANDLEZONE White Ceramic Round Door Knob - 1 Pair - Fixings Included - 60mm Diameter - Interior Use
Hunta£10.7864 rev
Polished Chrome Victorian Style Round Door Knob Set 1 Pair Sprung Internal & External Door Knobs for Mortice Locks 56mm Rose 52mm Knob
Epsom Door Handle£8.4331 rev
Epsom Door Handle Polished Chrome Victorian Style Round Door Knob Set with 63mm Tubular Latch Sprung Internal & External Door Knobs (1 Pair)
Epsom Door Handle£9.1324 rev
XFORT Bello Passage Knob Set Polished Brass Door Knob for Internal Wooden Doors Complete Set with Tubular Latch
XFORT£12.64133 rev
Trending
90-day click momentumHANDLESTORE Designer Round Mortice Door Knob - Polished Brass Sprung Door Knobs Set for Internal Wooden Doors (1 Pair)
HANDLESTORE£8.834.3★
Merriway BH05199 Cupboard Door/Drawer Knob Satin Nickel Victorian 50mm
Merriway£4.573.4★
Faankiton Privacy Keyless Lock Set Stainless Steel Interior Door Knobs Privacy Door Knob with Lock Sets Round Interior Door Handle for Bedroom/Bathroom 1 Pack (Privacy Door Lock Silver)
Faankiton£9.564.3★
EAI Beehive Reeded Black Door Knobs | 1 Pair of Matt Black Mortice Knobs (55mm) for Internal Doors
EAI£13.404.5★
Faankiton Matte Door Handle Internal Door Knob Set Passage Door Knob for Interior Doors Passage Keyless Door Lock Set Stainless Steel Silver 60mm or 70mm
Faankiton£9.544.4★
What buyers say about door knobs for interior doors
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and value for money they look really elegant on”
“Good price”
“Fits perfectly”
“As advertised”
“Easy to install”
“feels quite sturdy”
“Well-made done the job easy to use the locking mechanism”
“Beautiful and elegant”
“Shiny chrome”
“These door knobs are going in an old property and they fit perfectly and heavy to”
What buyers complain about
“So I suggest that quality control is not what it should be”
“I just struggled to fit it”
“have a design flaw”
“Looked nice shame it was difficult to use”
“Not very good broke within a week”
“The colour literally rubbed off in my hands while trying to install it”
“a bit expensive”
“Poor grip”
“Screw fixture not suitable”
“its very stiff”
Top return reasons
Common questions
- Is door knobs for interior doors profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 49 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the door knobs for interior doors niche?
- 22 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in door knobs for interior doors?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Design-Overall. The return rate is 3.9%.
- When does demand for door knobs for interior doors peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the door knobs for interior doors niche?
- Listings span £2.87–£32.22; the average listing price is £10.85 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.