Door Knobs for Interior Doors
FailDemand is soft, at -24.8% this quarter, so Door Knobs for Interior Doors is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £60K/yr311K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 38 sellers
Flapen Score
Door Knobs for Interior Doors against its category
The dotted line is the DIY & Tools average. Past it, Door Knobs for Interior Doors is stronger. Inside it, weaker.
Market
The Door Knobs for Interior Doors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Door Knobs for Interior Doors 311K times last year and spent an estimated £60K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £60Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- door knobs for interior doors113K searches a year
02 · Price
A sale here is worth £10.85.
Listings sell for £10.85 on average, from £2.87 to £32.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.85 that is £1K to £3K a year per listing.
- Average price
- £10.85under the $15 to $100 sweet spot
- Price range
- £2.87–£32.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #76 within Door Hardware & Locks. It carries 293 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 69%
- Out of stock, average day
- 11.1%
- Average rank
- #76in Door Hardware & Locks
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 293per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Door Knobs for Interior Doors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Golden Grace Satin Brushed Chrome Mortice Sprung Door Knob Set Pack Pair
- Price
- £8.45
- Rating
- 4.3/5
- Reviews
- 483
- Age
- 8y ago
HANDLESTORE Designer Round Mortice Door Knob - Polished Brass Sprung Door Knobs Set for Internal Wooden Doors (1 Pair)
- Price
- £8.83
- Rating
- 4.3/5
- Reviews
- 1,187
- Age
- 6y ago
Golden Grace Chrome Mortice Sprung Door Knob Set Pack Pair
- Price
- £8.47
- Rating
- 4.4/5
- Reviews
- 1,644
- Age
- 8y ago
Hunta HANDLEZONE White Ceramic Round Door Knob - 1 Pair - Fixings Included - 60mm Diameter - Interior Use
- Price
- £10.78
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago
Faankiton Matte Door Handle Internal Door Knob Set Passage Door Knob for Interior Doors Passage Keyless Door Lock Set Stainless Steel Silver 60mm or 70mm
- Price
- £9.54
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 3y ago
Trending
90-day click momentumHANDLESTORE Designer Round Mortice Door Knob - Polished Brass Sprung Door Knobs Set for Internal Wooden Doors (1 Pair)
- Price
- £8.83
- Rating
- 4.3/5
- Reviews
- 1,187
- Age
- 6y ago
Merriway BH05199 Cupboard Door/Drawer Knob Satin Nickel Victorian 50mm
- Price
- £4.57
- Rating
- 3.4/5
- Reviews
- 47
- Age
- 8y ago
Faankiton Privacy Keyless Lock Set Stainless Steel Interior Door Knobs Privacy Door Knob with Lock Sets Round Interior Door Handle for Bedroom/Bathroom 1 Pack (Privacy Door Lock Silver)
- Price
- £9.56
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 3y ago
EAI Beehive Reeded Black Door Knobs | 1 Pair of Matt Black Mortice Knobs (55mm) for Internal Doors
- Price
- £13.40
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 4y ago
Faankiton Matte Door Handle Internal Door Knob Set Passage Door Knob for Interior Doors Passage Keyless Door Lock Set Stainless Steel Silver 60mm or 70mm
- Price
- £9.54
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 3y ago
Newest
by launch date
Hunta HANDLEZONE 5 Sets Riva Passage Knobset Non-Locking Interior Door Knobset Adjustable 60-70mm Latch Satin Stainless Steel
- Price
- £32.22
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 1y ago
Hunta HANDLEZONE White Ceramic Round Door Knob - 1 Pair - Fixings Included - 60mm Diameter - Interior Use
- Price
- £10.78
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago
Polished Chrome Victorian Style Round Door Knob Set 1 Pair Sprung Internal & External Door Knobs for Mortice Locks 56mm Rose 52mm Knob
- Price
- £8.43
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Epsom Door Handle Polished Chrome Victorian Style Round Door Knob Set with 63mm Tubular Latch Sprung Internal & External Door Knobs (1 Pair)
- Price
- £9.13
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago
XFORT Bello Passage Knob Set Polished Brass Door Knob for Internal Wooden Doors Complete Set with Tubular Latch
- Price
- £12.64
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
38
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
40%
Top 20: 75%
Open market
28%
- Golden Grace20%
- XFORT15%
- HANDLESTORE10%
- Faankiton10%
- Epsom Door Handle9%
- Hunta9%
Demand
Door Knobs for Interior Doors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Door Knobs for Interior Doors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door knobs for interior doors113K/yr
- door knob63K/yr
- round door handles23K/yr
- internal door knobs23K/yr
- knob door handles15K/yr
- round door knobs11K/yr
- doorknobs11K/yr
- door knobs interior9K/yr
- round door handles internal12K/yr
- mortice door knobs8K/yr
Reviews and returns
What reviews say buyers love and hate about Door Knobs for Interior Doors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So I suggest that quality control is not what it should be
Disappointed with the quality
Cheap quality
I just struggled to fit it
too long
Theyre quite small
have a design flaw
Bad design
Not designed for internal doors
Looked nice shame it was difficult to use
very difficult to fit
hard to open
Not very good broke within a week
cheap made not last for years
Love
Excellent quality and value for money they look really elegant on
Great quality door knobs
Excellent product
Good price
Decent price
good value for money
Fits perfectly
Easy to fit
easy to fit arrived on time compliments the rim lock purchased earlier
As advertised
Better than expected
Exactly what I needed
Easy to install
screws which took very little time
Installation was fairly straightforward
Return
3.9% Return rate 72% Fixable by listing
I just struggled to fit it
too long
Theyre quite small
The colour literally rubbed off in my hands while trying to install it
Wrong colour
So I suggest that quality control is not what it should be
Disappointed with the quality
Cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Knobs for Interior Doors questions
Answered from the same tracked data.