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Door Knobs for Interior Doors

Fail

Demand is soft, at -24.8% this quarter, so Door Knobs for Interior Doors is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£60K/yr311K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
40%top-5 click share · 22 brands · 38 sellers

Flapen Score

Door Knobs for Interior Doors against its category

The dotted line is the DIY & Tools average. Past it, Door Knobs for Interior Doors is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Knobs for Interior Doors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Knobs for Interior Doors 311K times last year and spent an estimated £60K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
1.8%
Market size, estimated
£60Ka year
Peak month
October2.3× the quietest month
Top search term
door knobs for interior doors113K searches a year

02 · Price

A sale here is worth £10.85.

Listings sell for £10.85 on average, from £2.87 to £32.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.85 that is £1K to £3K a year per listing.

Average price
£10.85under the $15 to $100 sweet spot
Price range
£2.87–£32.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #76 within Door Hardware & Locks. It carries 293 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
69%
Out of stock, average day
11.1%
Average rank
#76in Door Hardware & Locks
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
293per listing
Listings tracked
49

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Door Knobs for Interior Doors products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

38

Est. top-5 brand share

63%

Top 20: 99%

Est. top-5 click share

40%

Top 20: 75%

Open market

28%

  • Golden Grace20%
  • XFORT15%
  • HANDLESTORE10%
  • Faankiton10%
  • Epsom Door Handle9%
  • Hunta9%

Demand

Door Knobs for Interior Doors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Door Knobs for Interior Doors search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • door knobs for interior doors113K/yr
  • door knob63K/yr
  • round door handles23K/yr
  • internal door knobs23K/yr
  • knob door handles15K/yr
  • round door knobs11K/yr
  • doorknobs11K/yr
  • door knobs interior9K/yr
  • round door handles internal12K/yr
  • mortice door knobs8K/yr

Reviews and returns

What reviews say buyers love and hate about Door Knobs for Interior Doors

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“So I suggest that quality control is not what it should be”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Door Knobs for Interior Doors questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data