door hooks
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£658K£658K/yr · 1.5M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,005.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.32–£13.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, door hooks is a £658K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Sep–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door hooks market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £695K–£869K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 6.0%
- Avg brand age
- 32 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
35
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
45%
Top 20: 86%
Open market
36%
- MIVITOOM13%
- CASPLUS13%
- WBDXWB12%
- Optish11%
- 4smile9%
- Menz5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Jan, Sep, Nov · busiest ÷ quietest = 2.2×
Top door hooks search terms
- over door hanger362K/yr
- over door hook199K/yr
- over the door hooks102K/yr
- door hanger191K/yr
- over door hooks114K/yr
- door hangers for clothes58K/yr
- overdoor hook hanger47K/yr
- over the door hanger101K/yr
- door coat hanger40K/yr
- door hangers32K/yr
Top door hooks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CASPLUS Over Door Hooks Heavy Duty Over Door Hanger 12 Door Hooks for Coats Hats Bags Clothes Towels White
CASPLUS£8.424.4★616 rev
WBDXWB Over The Door Hook Heart-Shaped Over Door Hanger with Rust Resistant for Coats Hats Bags Clothes Towels (1 Pack White)
WBDXWB£7.334.4★1,175 rev
Optish Over The Door Hooks Door Hanger Hook Over The Doors Towel Rack for Bathroom Doors Towel Hanger for Hanging Coats Hats (1Pack Black)
Optish£8.004.4★3,536 rev
4smile Over Door Hook Set of 10 - Holds 8KG - White Over Door Hanger for Leaf Depth 3.6 cm (1.4) + 4.6 cm (1.8) Sturdy Hangers for Clothes Wreath Hanger
4smile£6.284.3★7,693 rev
MIVITOOM Over Door Hooks Heavy Duty Stainless Steel Over Door Hanger with Rust Resistant Finish 5 Hooks for Coats Hats Bags Clothes Towels
MIVITOOM£6.584.2★865 rev
Newest
by launch date
YiZhou Over Door Hangers 4-Pack Heavy Duty Carbon Steel Vertical Door Hooks for Towels & Coats&Clothes&Hats& Bags No Drill Overdoor for Bedroom & Bathroom Holds 10kg (Black)
YiZhou£5.0913 rev
Woobroo Over Door Hooks Heavy Duty Over Door Hanger with Rust Resistant Finish 7 Hooks Aluminum Over Doors Coat Hooks Storage for Coats Hats Bags Clothes Towels
Woobroo£5.95256 rev
WBDXWB Over The Door Hook Over Door Hanger for Coat Towel Bag Robe (1 Pack White)
WBDXWB£7.46148 rev
Tydi Compact Over Door Hanger (10 Pack) Holds 6KG Reversible Fit for 3.6cm & 4.6cm Doors Thick Stainless Steel Over Door Hooks with Felt & Adhesive Pads Black
Tydi£4.84188 rev
niffgaff Over Door Hook 2-Pack Heavy Duty Door Hanger Fits Interior Doors 1.4 Inches Thick Organize Coats Hats Towels and Bags for Entryways Bathrooms Bedrooms and Kitchens White
niffgaff£6.101,028 rev
Trending
90-day click momentum
4smile Over Door Hook Set of 10 Black Coat Hooks for Leaf Depth 3.6 cm (1.4) + 4.6 cm (1.8) Sturdy Hangers for Clothes Wreath Hanger
4smile£6.204.3★
Optish Over The Door Hooks Door Hanger Hook Over The Doors Towel Rack for Bathroom Doors Towel Hanger for Hanging Coats Hats (1Pack White)
Optish£8.964.4★
YiZhou Over Door Hangers 4-Pack Heavy Duty Carbon Steel Vertical Door Hooks for Towels & Coats&Clothes&Hats& Bags No Drill Overdoor for Bedroom & Bathroom Holds 10kg (Black)
YiZhou£5.093.5★
niffgaff Over Door Hook 2-Pack Heavy Duty Door Hanger Fits Interior Doors 1.4 Inches Thick Organize Coats Hats Towels and Bags for Entryways Bathrooms Bedrooms and Kitchens White
niffgaff£6.104.5★
CASPLUS Over Door Hooks Heavy Duty Over Door Hanger 12 Door Hooks for Coats Hats Bags Clothes Towels White
CASPLUS£8.424.4★
What buyers say about door hooks
What buyers praise and complain about, mined from review topics.What buyers love
“Strong hooks”
“Amazing quality”
“Excellent value”
“Adhesion superb”
“Ease of use”
“As advertised”
“Fits perfectly”
“Easy to install”
“Great storage saving product”
“Great innovation”
What buyers complain about
“Did not fit”
“Not that strong”
“It broke after a month”
“Not sticky”
“Low quality”
“Could be cheaper”
“Thinner than expected”
“Needs assembly”
“I thought it would be heavier”
“walls that have been painted i suspect will be ineffective”
Top return reasons
Common questions
- Is door hooks profitable to sell on Amazon United Kingdom?
- The niche generates £658K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the door hooks niche?
- 27 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in door hooks?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.1%.
- When does demand for door hooks peak?
- Demand peaks in Jan–Sep–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the door hooks niche?
- Listings span £3.32–£13.71; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.