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Door Hooks

Maybe

Returns run at only 1.1% of orders. But prices span $3.32–$13.71, mostly outside the sweet spot, so Door Hooks is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£658K/yr1.5M searches / yr
90-day growth
-26.9%search demand this quarter
Competition
45%top-5 click share · 27 brands · 35 sellers

Flapen Score

Door Hooks against its category

The dotted line is the DIY & Tools average. Past it, Door Hooks is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Hooks 1.5M times last year and spent an estimated £658K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Sep–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £658K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
6.4%
Market size, estimated
£658Ka year
Peak month
January2.2× the quietest month
Top search term
over door hanger362K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £3.32 to £13.71. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £6.95 that is £17K to £21K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£3.32–£13.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£21K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #39 within Hooks. It carries 2,006 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#39in Hooks
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,006per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Door Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

35

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

45%

Top 20: 86%

Open market

36%

  • MIVITOOM13%
  • CASPLUS13%
  • WBDXWB12%
  • Optish11%
  • 4smile9%
  • Menz5%

Demand

Door Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Door Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over door hanger362K/yr
  • over door hook199K/yr
  • over the door hooks102K/yr
  • door hanger191K/yr
  • over door hooks114K/yr
  • door hangers for clothes58K/yr
  • overdoor hook hanger47K/yr
  • over the door hanger101K/yr
  • door coat hanger40K/yr
  • door hangers32K/yr

Reviews and returns

What reviews say buyers love and hate about Door Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.12

Did not fit

Size too small

Far to narrow

Strength13%+0.76

Not that strong

Not very robust

Not sturdy

Durability10%−0.15

It broke after a month

Don't last

fall apart very quickly

Adhesion/Stickiness9%

Not sticky

Adhesive pads dont last

Didn't stick

Quality-Overall8%+0.41

Low quality

The quality is good just a bit small for the purpose we wanted

Cheap rubbish

Love

Strength19%+0.76

Strong hooks

Good and strong

Strong hooks

Quality-Overall14%+0.41

Amazing quality

The build quality is excellent

The quality is very good and they feel strong and sturdy, with a nice clean white finish

Value For Money10%+0.34

Excellent value

Good Value

Value for money

Adhesion/Stickiness9%

Adhesion superb

Sticks well

sticks well

Ease Of Use8%+1.14

Ease of use

Easy to apply

Very handy

Return

1.1% Return rate 67% Fixable by listing

Size-Overall58%███▇█▇

Did not fit

Size too small

Far to narrow

Strength8%▇▆▅█▆▄

Not that strong

Not very robust

Not sturdy

Quality-Overall7%▅█▅▆▅▅

Low quality

The quality is good just a bit small for the purpose we wanted

Cheap rubbish

Compatibility-Overall3%▄▅▃▅█▅
Defective Material/Parts3%▇▃▄▆▅█

FAQ

Common Door Hooks questions

Answered from the same tracked data.