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Door Hooks

Maybe

An estimated 1.1% of orders come back. But prices span $3.32–$13.71, mostly outside the sweet spot, so Door Hooks is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£658K/yr1.5M searches / yr
90-day growth
-26.9%search demand this quarter
Competition
45%top-5 click share · 27 brands · 35 sellers

Flapen Score

Door Hooks against its category

The dotted line is the DIY & Tools average. Past it, Door Hooks is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Hooks 1.5M times last year and spent an estimated £658K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Sep–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £658K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
6.4%
Market size, estimated
£658Ka year
Peak month
January2.2× the quietest month
Top search term
over door hanger362K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £3.32 to £13.71. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £6.95 that is £17K to £21K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£3.32–£13.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£21K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #39 within Hooks. It carries 2,006 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#39in Hooks
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,006per listing
Listings tracked
36

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Door Hooks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

35

Est. top-5 brand share

59%

Top 20: 95%

Est. top-5 click share

45%

Top 20: 86%

Open market

36%

  • MIVITOOM13%
  • CASPLUS13%
  • WBDXWB12%
  • Optish11%
  • 4smile9%
  • Menz5%

Demand

Door Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Door Hooks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • over door hanger362K/yr
  • over door hook199K/yr
  • over the door hooks102K/yr
  • door hanger191K/yr
  • over door hooks114K/yr
  • door hangers for clothes58K/yr
  • overdoor hook hanger47K/yr
  • over the door hanger101K/yr
  • door coat hanger40K/yr
  • door hangers32K/yr

Reviews and returns

What reviews say buyers love and hate about Door Hooks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Strength”
14%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Did not fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Door Hooks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data