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Door Handles with Lock and Key

Fail

Shoppers spend an estimated $29K a year here, so Door Handles with Lock and Key is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£29K/yr148K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
38%top-5 click share · 23 brands · 34 sellers

Flapen Score

Door Handles with Lock and Key against its category

The dotted line is the DIY & Tools average. Past it, Door Handles with Lock and Key is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Handles with Lock and Key market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Handles with Lock and Key 148K times last year and spent an estimated £29K. The top 5 brands take 67% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
1.6%
Market size, estimated
£29Ka year
Peak month
September1.3× the quietest month
Top search term
door handles with lock and key32K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £8.27 to £25.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.55 that is £0 to £1K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£8.27–£25.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #195 within Door Hardware & Locks. It carries 389 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
10.4%
Average rank
#195in Door Hardware & Locks
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
45

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Door Handles with Lock and Key products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£861£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Est. top-5 brand share

67%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 76%

Open market

33%

  • Faankiton18%
  • XFORT13%
  • HANDLESTORE12%
  • Golden Grace10%
  • Designer Levers7%
  • EAI7%

Demand

Door Handles with Lock and Key search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Door Handles with Lock and Key search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • door handles with lock and key32K/yr
  • door handles with locks42K/yr
  • door handle with lock with keys17K/yr
  • internal door handles with lock16K/yr
  • door handles internal with lock9K/yr
  • door handles with lock8K/yr
  • locking door handle8K/yr
  • door handle and lock5K/yr
  • internal door handle with lock5K/yr
  • lockable door handles internal5K/yr

Reviews and returns

What reviews say buyers love and hate about Door Handles with Lock and Key

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Quality-Overall”
4.5%of orders come back
“Not the best build quality”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Door Handles with Lock and Key questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data