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Door Handles with Lock and Key

Fail

Shoppers spend only $29K a year here, so Door Handles with Lock and Key is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£29K/yr148K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
38%top-5 click share · 23 brands · 34 sellers

Flapen Score

Door Handles with Lock and Key against its category

The dotted line is the DIY & Tools average. Past it, Door Handles with Lock and Key is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Handles with Lock and Key market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Handles with Lock and Key 148K times last year and spent an estimated £29K. The top 5 brands take 67% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
1.6%
Market size, estimated
£29Ka year
Peak month
September1.3× the quietest month
Top search term
door handles with lock and key32K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £8.27 to £25.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.55 that is £0 to £1K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£8.27–£25.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #195 within Door Hardware & Locks. It carries 389 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
10.4%
Average rank
#195in Door Hardware & Locks
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Door Handles with Lock and Key products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£861£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

38%

Top 20: 76%

Open market

33%

  • Faankiton18%
  • XFORT13%
  • HANDLESTORE12%
  • Golden Grace10%
  • Designer Levers7%
  • EAI7%

Demand

Door Handles with Lock and Key search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Door Handles with Lock and Key search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door handles with lock and key32K/yr
  • door handles with locks42K/yr
  • door handle with lock with keys17K/yr
  • internal door handles with lock16K/yr
  • door handles internal with lock9K/yr
  • door handles with lock8K/yr
  • locking door handle8K/yr
  • door handle and lock5K/yr
  • internal door handle with lock5K/yr
  • lockable door handles internal5K/yr

Reviews and returns

What reviews say buyers love and hate about Door Handles with Lock and Key

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.20

Not the best build quality

Quality very low

Low quality

Durability15%−0.21

it isnt going to last

Not as good as it breaks quickly

broke after 2 months

Locking Mechanism12%−0.15

Terrible lock

locking mechanism broke within a week

the locking mechanism isn't working

Strength5%−0.03

Not strong

Fragile and poor quality

Not very sturdy or durable -

Size-Overall5%+0.91

A normal sized Euro cylinder will NOT fit

Couldn't fit it

they are smaller

Love

Quality-Overall29%−0.20

Absolutely brilliant quality door knob

Excellent Quality

Fair quality for price paid

Value For Money12%+0.95

Good for the money

Excellent value for money

Worth money

Advertised Vs Actual Product12%+1.50

Does the job

As described

Just what I needed

Size-Overall11%+0.91

Good fit

Easy to fit

Fit very well in the hole no need to make a hole

Locking Mechanism9%−0.15

easy to lock

Good locking mechanism

Lock works well

Return

4.5% Return rate 58% Fixable by listing

Size-Overall52%▇▇████

A normal sized Euro cylinder will NOT fit

Couldn't fit it

they are smaller

Compatibility-Overall10%▇█▅▇▆█
Locking Mechanism9%█▄▅▇▅▃

Terrible lock

locking mechanism broke within a week

the locking mechanism isn't working

Quality-Overall6%█▄▅█▃▆

Not the best build quality

Quality very low

Low quality

Defective Material/Parts5%▆▇██▆▅

FAQ

Common Door Handles with Lock and Key questions

Answered from the same tracked data.