Door Handles
MaybeShoppers spend $794K a year here. But demand is soft, at -23.1% this quarter, so Door Handles is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £794K/yr2.0M searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 20 sellers
Flapen Score
Door Handles against its category
The dotted line is the DIY & Tools average. Past it, Door Handles is stronger. Inside it, weaker.
Market
The Door Handles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Door Handles 2.0M times last year and spent an estimated £794K. The top 5 brands take 78% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £794K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £794Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- door handles876K searches a year
02 · Price
A sale here is worth £14.54.
Listings sell for £14.54 on average, from £4.53 to £34.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £14.54 that is £18K to £22K a year per listing.
- Average price
- £14.54under the $15 to $100 sweet spot
- Price range
- £4.53–£34.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #103 within Door Hardware & Locks. It carries 887 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 68%
- Out of stock, average day
- 4.7%
- Average rank
- #103in Door Hardware & Locks
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 887per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Door Handles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
XFORT Chrome Elegance Range Polished Chrome Victorian Scroll Lever Latch Handles Polished Chrome Backplate Door Handles Contemporary Design for Internal Wooden Doors (1 Pair)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 4,050
- Age
- 8y ago

HANDLESTORE Victorian Scroll Door Handle Pack Polished Chrome Finish Pair of Handles with 2.5 Tubular Latch & 3 Hinges
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 8y ago

Designer Levers - Victorian Straight Lever Door Handles - Polished Chrome - 1 Pair - Latch Door Handle - Interior Use - Short Latch
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 4y ago

Golden Grace 6 Pairs Victorian Scroll Lever Latch Internal Door Handles in Silver Polished Chrome Finish Classic Interior Premium Quality - 120mm Long
- Price
- £23.93
- Rating
- 4.4/5
- Reviews
- 5,104
- Age
- 7y ago

HANDLESTORE Dual Finish Chrome Twist Door Handle Pack with Hinges & Latch
- Price
- £7.73
- Rating
- 4.3/5
- Reviews
- 378
- Age
- 7y ago
Trending
90-day click momentum
HuaJiao 1 Pair Door Handle Interior Door Handles Straight Lever Latch Door Handle for Bedroom Bathroom Kitchen(Warped)
- Price
- £4.91
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago

EAI Black Victorian Scroll Latch Handle Set 1 Pair of Matt Black Internal Lever Door Handles on Backplate and Latch (64mm)
- Price
- £9.27
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Designer Levers - Victorian Scroll Lever Door Handles - Includes 64mm Tubular Latch and 75mm Door Hinges Pair - Interior Use - 106 x 42mm
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 1,404
- Age
- 7y ago

HuaJiao 1 Pair Door Handle Interior Door Handles Straight Lever Latch
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 11mo ago

XFORT Liberty Lever on Rose Door Handles Matt Black Internal Door Handles for Wooden Doors Modern Interior Door Handle Set (4 Pairs)
- Price
- £24.81
- Rating
- 4.4/5
- Reviews
- 462
- Age
- 5y ago
Newest
by launch date
HuaJiao 1 Pair Door Handle Interior Door Handles Straight Lever Latch Door Handle for Bedroom Bathroom Kitchen(Warped)
- Price
- £4.91
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago

HuaJiao 1 Pair Door Handle Interior Door Handles Straight Lever Latch
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 11mo ago

EAI Black Victorian Scroll Latch Handle Set 1 Pair of Matt Black Internal Lever Door Handles on Backplate and Latch (64mm)
- Price
- £9.27
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

EAI Chrome Victorian Scroll Latch Handle Set 1 Pair Polished Chrome Internal Lever Door Handles on Backplate and Latch 64mm
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago

EAI Internal Door Handle Polished Chrome | 5 Pairs Silver Lever on Rose Round Handles | Oliena Range
- Price
- £30.76
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
16%
- XFORT26%
- Designer Levers19%
- HANDLESTORE16%
- Golden Grace10%
- EAI9%
- HuaJiao6%
- Open — no brand owns it (7 brands, 16%)
Demand
Door Handles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Door Handles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door handles876K/yr
- door handles internal311K/yr
- door handle205K/yr
- internal door handles190K/yr
- interior door handles95K/yr
- chrome door handles internal41K/yr
- door handle sets34K/yr
- chrome door handles36K/yr
- silver door handles34K/yr
- silver door handles interior23K/yr
Reviews and returns
What reviews say buyers love and hate about Door Handles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Additionally, the screws were of terrible quality
Bad quality
Cheap, not good
There smaller than standard ones
Just didn't fit my door
they dont fit
Rusty components supplied
Rusty Hinges
Hinges were rusted
Easy broken
Broken already
falling apart fairly wuickly
therefore make it harder to get them out
Door handles are extremely hard to open
Difficult to remove the ring covers
Love
Very well made product
Excellent quality and value and delivered on time
Amazing Quality
Excellent value for money
Great deal
Good value for money
Look great fitted to the doors
Easy fit
Easy to fit
Perfect just what I needed
Just as described in the picture
As described
Easy Installation
Easy to put on
Easy to put up
Return
2.1% Return rate 72% Fixable by listing
There smaller than standard ones
Just didn't fit my door
they dont fit
Additionally, the screws were of terrible quality
Bad quality
Cheap, not good
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Handles questions
Answered from the same tracked data.








