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Door Closer

Maybe

The products selling today average only 4.1★. But demand is soft, at -18.4% this quarter, so Door Closer is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£141K/yr201K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
45%top-5 click share · 26 brands · 97 sellers

Flapen Score

Door Closer against its category

The dotted line is the DIY & Tools average. Past it, Door Closer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Closer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Closer 201K times last year and spent an estimated £141K. The top 5 brands take 60% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
5.5%
Market size, estimated
£141Ka year
Peak month
November1.6× the quietest month
Top search term
door closer66K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £4.29 to £40.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.75 that is £3K to £6K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£4.29–£40.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #33 within Door Hardware & Locks. It carries 733 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
89%
Out of stock, average day
4.6%
Average rank
#33in Door Hardware & Locks
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Door Closer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

97

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

45%

Top 20: 87%

Open market

33%

  • Onarway18%
  • PCKOBEVER12%
  • Burg-Wachter10%
  • Burg-Wächter9%
  • Carlisle Brass9%
  • DODUOS8%

Demand

Door Closer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Door Closer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door closer66K/yr
  • door closers for interior door43K/yr
  • automatic door closer19K/yr
  • soft door closer9K/yr
  • door spring9K/yr
  • fire door closer8K/yr
  • door closers for exterior door8K/yr
  • door closers10K/yr
  • door soft close4K/yr
  • door spring closer6K/yr

Reviews and returns

What reviews say buyers love and hate about Door Closer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.23

Broke

it has literally fallen apart

Broken within a month

Functionality-Overall10%−0.14

doesn't work properly

Ineffective

Does not work

Quality-Overall8%

Rubbish

Cheap rubbish

Poor quality

Strength7%−0.05

Very weak

The second purchase not as sturdy

Not strong enough

Noise Level7%−0.08

Noisy

made very loud squeaky noises when opening the door

Became very noisy

Love

Quality-Overall16%

Quality product, Easy fit

Very good product and good quality, easy to fit and adjust

Decent quality

Advertised Vs Actual Product13%+1.33

Just what I needed

Does the job perfectly

As described

Size-Overall13%+0.76

Easy fit

Easy to fit

The size worked well for my kitchen door

Ease Of Use8%+0.57

easy to use

But easily enough once done

Easy to fit

Value For Money7%+0.71

Definitely worth the price

Value for money

Good price

Return

1.9% Return rate 43% Fixable by listing

Size-Overall33%▄▆▆▇█▇

Could not use as cylinder two big to fit on frame

Almost impossible to fit on the push face of the door

Difficult to Fit

Functionality-Overall10%▆▇▇▅▅█

doesn't work properly

Ineffective

Does not work

Defective Material/Parts9%▆█▅▆▅▆
Compatibility-Overall9%▅▅▅▆▇█
Quality-Overall5%▆█▅▄▄▂

Rubbish

Cheap rubbish

Poor quality

FAQ

Common Door Closer questions

Answered from the same tracked data.