Door Chain

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

7.9%

Market size, estimated

£90Ka year

Peak month

November1.2× the quietest month

Top search term

door chain63K searches a year

Listings sell for £5.88 on average, from £3.40 to £11.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.88 that is £4K to £6K a year per listing.

Average price

£5.88under the $15 to $100 sweet spot

Price range

£3.40–£11.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£6K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #22 within Door Hardware & Locks. It carries 434 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#22in Door Hardware & Locks

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

434per listing

Listings tracked

19

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months