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Door Brush Strip

Fail

Demand is soft, at -29.5% this quarter, so Door Brush Strip is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£46K/yr106K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
68%top-5 click share · 12 brands · 22 sellers

Flapen Score

Door Brush Strip against its category

The dotted line is the DIY & Tools average. Past it, Door Brush Strip is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Brush Strip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Brush Strip 106K times last year and spent an estimated £46K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
5.0%
Market size, estimated
£46Ka year
Top search term
door brush strip31K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £5.64 to £19.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.71 that is £871 to £2K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£5.64–£19.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£871–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #135 within Building Supplies. It carries 2,110 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
82%
Out of stock, average day
4.3%
Average rank
#135in Building Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,110per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Door Brush Strip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • STORMGUARD54%
  • GGTTNRT13%
  • ZOMPAGO7%
  • Vellure4%
  • Retsun4%
  • ESUFEIR3%
  • Open — no brand owns it (6 brands, 15%)

Demand

Door Brush Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Door Brush Strip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door brush strip31K/yr
  • door draught excluder brush10K/yr
  • door brush9K/yr
  • brush strip5K/yr
  • draught excluder for doors brush strip5K/yr
  • door brush strip draught excluder9K/yr
  • door draft excluder brush5K/yr
  • brush draft excluder for doors7K/yr
  • door brush seal4K/yr
  • brush draught excluder4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Brush Strip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness37%−0.36

Poor adhesion

Sticks to the floor

Won't stick

Quality-Overall14%+0.42

Low quality product

Can arrange refund by its quality

Rubbish

Durability8%−0.09

its already falling apart

It didnt last a day

it failed in less than a week

Size-Overall8%+0.69

Wrong size

good, just a bit short

tge screw are way too small

Ease Of Use5%+0.72

Its very easy to come off

impossible to read because a barcode sticker covers most of them

Cant remove without damaging door

Love

Quality-Overall19%+0.42

Excellent product

Great product, easy to use

Exceptional products does exactly what it says

Size-Overall16%+0.69

Easy fit

This fitted like a glove,just exactly what i needed & so easy to cut & fit

Easy to fit

Ease Of Use11%+0.72

Easy peasy

Easy to put on

Easy to apply

Assembly/Installation11%+1.11

Installed it no problem

Easy to assemble, great product

Easy install

Adhesion/Stickiness10%−0.36

Sticks well

Sticks really well

Easy to stick

Return

1.5% Return rate 58% Fixable by listing

Size-Overall37%▆▅▅██▅

Wrong size

good, just a bit short

tge screw are way too small

Adhesion/Stickiness13%▆█▆▃▄▂

Poor adhesion

Sticks to the floor

Won't stick

Advertised Vs Actual Product8%▃▅▅▃▅█
Color7%█▅▄▃▄▃
Compatibility-Overall7%▄▄█▃▇▃

FAQ

Common Door Brush Strip questions

Answered from the same tracked data.