door brush strip
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,110.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£5.64–£19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 106K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, door brush strip is a £46K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door brush strip market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £52K–£70K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 59%
- Out of stock
- 4.3%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- STORMGUARD54%
- GGTTNRT13%
- ZOMPAGO7%
- Vellure4%
- Retsun4%
- ESUFEIR3%
- Open — no brand owns it (6 brands, 15%)
Demand
Weekly Amazon search volume, last 29 weeks — -29.5% search growth over the last 90 days.Top door brush strip search terms
- door brush strip31K/yr
- door draught excluder brush10K/yr
- door brush9K/yr
- brush strip5K/yr
- draught excluder for doors brush strip5K/yr
- door brush strip draught excluder9K/yr
- door draft excluder brush5K/yr
- brush draft excluder for doors7K/yr
- door brush seal4K/yr
- brush draught excluder4K/yr
Top door brush strip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STORMGUARD 02SR0190914G Gold Door Brush Strip Draught Excluder
STORMGUARD£5.694.5★2,799 rev
GGTTNRT Door Brush Strip Draught Excluder for Doors Door Draft Excluder Strip Self-Adhesive Cuttable 100cm Length Door Seal (White-30mm)
GGTTNRT£5.643.6★199 rev
STORMGUARD 914 mm Draught Excluder Cover Clip Bottom Door Brush Seal - White
STORMGUARD£7.614.4★744 rev
STORMGUARD 02SR0200914W Bottom of The Door Brush Seal Draught Excluder White 914mm
STORMGUARD£6.394.4★3,169 rev
ZOMPAGO 10m Weather Stripping Brush Seal for Windows & Doors Self-Adhesive Draft excluder 5mm T x 9mm W Noise Reducing & Dustproof Draught Excluder for Sliding Doors/Windows Cabinets Wardrobes Grey
ZOMPAGO£8.314.4★611 rev
Newest
by launch date
2 Pcs Draught Excluder for Doors 100cm White Door Brush Strip Self-Adhesive Cuttable Draft Excluder for Doors Energy Saving Sound Insulation Blocking Cold Air Dust and Insects
HweeWanX£6.879 rev
2 Pcs 100 * 5cm Door Seals And Draught Excluders Door Brush Strip Self-Adhesive Door Draught Excluder for Bottom of Door Can Be Cut Freely Good Choice for Sound Insulation And Cold Protection
WanderGo£8.2729 rev
M.J COMFY-LIFE Door Brush Door Draught excluder 100cm Aluminium Door Brush Seal Premium Draught Excluder Strip Aluminium Door Bottom Sweep for Draft Blocker Noise Reduction (Sliver)
M.J COMFY-LIFE£6.9226 rev
LOPYXBR 4PCS Door Brush Strip Draught Excluder White 100cm(L) x 53 mm(W) Draft Excluder for Doors Brush Strips Self-Adhesive Doors Brushes Strip Door Bottom Seal Draft Excluders (400cm Total)
LOPYXBR£11.455 rev
GGTTNRT Door Brush Strip Draught Excluder for Doors Door Draft Excluder Strip Self-Adhesive Cuttable 100cm Length Door Seal (White-30mm)
GGTTNRT£5.64199 rev
Trending
90-day click momentum
STORMGUARD 02SR0720914BL Cover Clip Bottom Door Brush Seal 914MM Black Draught EXCLUDER
STORMGUARD£6.184.4★
M.J COMFY-LIFE Door Brush Door Draught excluder 100cm Aluminium Door Brush Seal Premium Draught Excluder Strip Aluminium Door Bottom Sweep for Draft Blocker Noise Reduction (Sliver)
M.J COMFY-LIFE£6.924.7★
STORMGUARD 02SR0190914G Gold Door Brush Strip Draught Excluder
STORMGUARD£5.694.5★
2 Pcs Draught Excluder for Doors 100cm White Door Brush Strip Self-Adhesive Cuttable Draft Excluder for Doors Energy Saving Sound Insulation Blocking Cold Air Dust and Insects
HweeWanX£6.873.4★
Retsun Set of 2 Door Brush Strip 53mm (2.1) × 880mm (34.6)
Retsun£19.544.3★
What buyers say about door brush strip
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy fit”
“Easy peasy”
“Installed it no problem”
“Sticks well”
“Better than expected”
“Good value for money”
“Does the job nicely”
“Strong”
“good quality thick”
What buyers complain about
“Poor adhesion”
“Low quality product”
“its already falling apart”
“Wrong size”
“Its very easy to come off”
“Not robust enough”
“The only downside to it I felt was that it's a bit pricey for the amount you get as I was only able to do the bottom of one door for the cost”
“not really the right shape for my door”
“Door draft excluder. It keeps the drafts draft out”
“Not a good item, would recommend a screw on product as this was difficult to fit and detached”
Top return reasons
Common questions
- Is door brush strip profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the door brush strip niche?
- 12 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in door brush strip?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.5%.
- What does it cost to enter the door brush strip niche?
- Listings span £5.64–£19.54; the average listing price is £8.71 (sweet spot $15–$100). The average incumbent carries 2,110 reviews — the moat a new listing must climb.