- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £125K/yr1.0M searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 18 sellers
Flapen Score
Door against its category
The dotted line is the DIY & Tools average. Past it, Door is stronger. Inside it, weaker.
Market
The Door market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Door 1.0M times last year and spent an estimated £125K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £125Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- sliding door142K searches a year
02 · Price
A sale here is worth £59.08.
Listings sell for £59.08 on average, from £19.76 to £293.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £59.08 that is £0 to £6K a year per listing.
- Average price
- £59.08inside the $15 to $100 sweet spot
- Price range
- £19.76–£293.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #38 within Building Supplies. It carries 154 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 40%
- Out of stock, average day
- 9.4%
- Average rank
- #38in Building Supplies
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 154per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Door products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RINHARTEX Blackout Folding Door Curtain Magnetic Sliding Door for Closet Pleated Concertina Doorway Curtain Accordion Door Interior Room Divider Bedroom Living Room(42x78 Cream White)
- Price
- £19.76
- Rating
- 3.4/5
- Reviews
- 67
- Age
- 7mo ago

NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (White)
- Price
- £41.04
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 8mo ago

NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
- Price
- £40.92
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago

Premdor 37511 762 x 1981 x 35 mm 5-Panel Vertical Textured Interior Door
- Price
- £45.54
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10y ago

INMOZATA Folding Doors Internal PVC Plastic Features Artistic Patterned Glass Internal Doors with Handle Sliding Concertina Door Panel Divider (Natural Thickness 10mm)
- Price
- £56.75
- Rating
- 3.9/5
- Reviews
- 340
- Age
- 6y ago
Trending
90-day click momentum
RINHARTEX Blackout Folding Door Curtain With Rod Magnetic Accordion Door Interior Sliding Door for Closet Pleated Concertina Doorway Curtain Room Divider Bedroom Living Room(46x79 Grey)
- Price
- £32.84
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago

Internal Door 1981 x 762mm 6 Panel White Primed Moulded Door Trimmable Reversible Interior Door Traditional Panel Design
- Price
- £46.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Dark Brown Oak)
- Price
- £36.36
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago

NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
- Price
- £40.92
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago

RINHARTEX Blackout Folding Door Curtain Magnetic Sliding Door for Closet Pleated Concertina Doorway Curtain Accordion Door Interior Room Divider Bedroom Living Room(42x78 Cream White)
- Price
- £19.76
- Rating
- 3.4/5
- Reviews
- 67
- Age
- 7mo ago
Newest
by launch date
Internal Door 1981 x 762mm 6 Panel White Primed Moulded Door Trimmable Reversible Interior Door Traditional Panel Design
- Price
- £46.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
- Price
- £40.92
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago

NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Dark Brown Oak)
- Price
- £36.36
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago

RINHARTEX Blackout Folding Door Curtain With Rod Magnetic Accordion Door Interior Sliding Door for Closet Pleated Concertina Doorway Curtain Room Divider Bedroom Living Room(46x79 Grey)
- Price
- £32.84
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago

Plastic Foldable Sliding Door Internal Folding Door Panel with Handle Space Saving Room Divider (White Thickness 6mm)
- Price
- £43.84
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
15%
- RINHARTEX32%
- NOVECRAFTO23%
- INMOZATA10%
- Premdor10%
- Generic6%
- AJAZZ4%
- Open — no brand owns it (5 brands, 15%)
Demand
Door search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Door search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sliding door142K/yr
- door126K/yr
- folding door126K/yr
- internal doors96K/yr
- doors83K/yr
- sliding doors56K/yr
- folding doors internal61K/yr
- interior doors45K/yr
- bifold door40K/yr
- concertina doors internal25K/yr
Reviews and returns
What reviews say buyers love and hate about Door
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad reviews are not always true
Overpriced for the quality
Not quality
The only con I would say it is the price which feels quite expensive for a door curtain
Not worth £5
A little pricey
No instructions
quality instructions a little vague
The instructions are a bit sparce
Adhesive on rod not strong enough
don't stick properly fell off
Rod does not stay up despite the adhesive strip even glue goes not work
doesnt even fit
It's not suitable for any door
Didn't fit waste of money
Love
Just what I wanted good quality doir
The quality is reasonable
Brilliant quality
Easy to install
assembly was very straightforward
Easy to assemble
Good for the price
Worth the money
Value for money
It fits well
easy to fit
Fits exactly as measured
it does the job
Just what I wanted
As described
Return
1.6% Return rate 56% Fixable by listing
doesnt even fit
It's not suitable for any door
Didn't fit waste of money
Bad reviews are not always true
Overpriced for the quality
Not quality
No instructions
quality instructions a little vague
The instructions are a bit sparce
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door questions
Answered from the same tracked data.








