Door
weak search conversion (0.2%) — Door doesn't clear our bar today.
Flapen Score
Is Door profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Door is a £125K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Door: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.1% over the last 90 days and 0.2% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 30 products
Top Door products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RINHARTEX Blackout Folding Door Curtain Magnetic Sliding Door for Closet Pleated Concertina Doorway Curtain Accordion Door Interior Room Divider Bedroom Living Room(42x78 Cream White)
- Price
- £19.76
- Rating
- 3.4/5
- Reviews
- 67
- Age
- 7mo ago
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (White)
- Price
- £41.04
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 8mo ago
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
- Price
- £40.92
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago
Premdor 37511 762 x 1981 x 35 mm 5-Panel Vertical Textured Interior Door
- Price
- £45.54
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10y ago
INMOZATA Folding Doors Internal PVC Plastic Features Artistic Patterned Glass Internal Doors with Handle Sliding Concertina Door Panel Divider (Natural Thickness 10mm)
- Price
- £56.75
- Rating
- 3.9/5
- Reviews
- 340
- Age
- 6y ago
Trending
90-day click momentum
RINHARTEX Blackout Folding Door Curtain With Rod Magnetic Accordion Door Interior Sliding Door for Closet Pleated Concertina Doorway Curtain Room Divider Bedroom Living Room(46x79 Grey)
- Price
- £32.84
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago
Internal Door 1981 x 762mm 6 Panel White Primed Moulded Door Trimmable Reversible Interior Door Traditional Panel Design
- Price
- £46.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Dark Brown Oak)
- Price
- £36.36
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
- Price
- £40.92
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago
RINHARTEX Blackout Folding Door Curtain Magnetic Sliding Door for Closet Pleated Concertina Doorway Curtain Accordion Door Interior Room Divider Bedroom Living Room(42x78 Cream White)
- Price
- £19.76
- Rating
- 3.4/5
- Reviews
- 67
- Age
- 7mo ago
Newest
by launch dateInternal Door 1981 x 762mm 6 Panel White Primed Moulded Door Trimmable Reversible Interior Door Traditional Panel Design
- Price
- £46.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
- Price
- £40.92
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Dark Brown Oak)
- Price
- £36.36
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4mo ago
RINHARTEX Blackout Folding Door Curtain With Rod Magnetic Accordion Door Interior Sliding Door for Closet Pleated Concertina Doorway Curtain Room Divider Bedroom Living Room(46x79 Grey)
- Price
- £32.84
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago
Plastic Foldable Sliding Door Internal Folding Door Panel with Handle Space Saving Room Divider (White Thickness 6mm)
- Price
- £43.84
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
15%
- RINHARTEX32%
- NOVECRAFTO23%
- INMOZATA10%
- Premdor10%
- Generic6%
- AJAZZ4%
- Open — no brand owns it (5 brands, 15%)
Door demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Door search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sliding door142K/yr
- door126K/yr
- folding door126K/yr
- internal doors96K/yr
- doors83K/yr
- sliding doors56K/yr
- folding doors internal61K/yr
- interior doors45K/yr
- bifold door40K/yr
- concertina doors internal25K/yr
What reviews say buyers love and hate about Door
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Just what I wanted good quality doir”
“Easy to install”
“Good for the price”
“It fits well”
“it does the job”
What buyers complain about
55% of reviews“Bad reviews are not always true”
“The only con I would say it is the price which feels quite expensive for a door curtain”
“No instructions”
“Adhesive on rod not strong enough”
“doesnt even fit”
Door return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Door questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
