door
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great153.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great£59.08avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£125K£125K/yr · 1.0M searches
Price range
Okay£19.76–£293.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, door is a £125K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
door market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £118K–£148K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 80%
- Out of stock
- 9.4%
- Avg brand age
- 40 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
15%
- RINHARTEX32%
- NOVECRAFTO23%
- INMOZATA10%
- Premdor10%
- Generic6%
- AJAZZ4%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top door search terms
- sliding door142K/yr
- door126K/yr
- folding door126K/yr
- internal doors96K/yr
- doors83K/yr
- sliding doors56K/yr
- folding doors internal61K/yr
- interior doors45K/yr
- bifold door40K/yr
- concertina doors internal25K/yr
Top door products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RINHARTEX Blackout Folding Door Curtain Magnetic Sliding Door for Closet Pleated Concertina Doorway Curtain Accordion Door Interior Room Divider Bedroom Living Room(42x78 Cream White)
RINHARTEX£19.763.4★67 rev
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (White)
NOVECRAFTO£41.044.5★73 rev
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
NOVECRAFTO£40.924.5★73 rev
Premdor 37511 762 x 1981 x 35 mm 5-Panel Vertical Textured Interior Door
Premdor£45.544.1★16 rev
INMOZATA Folding Doors Internal PVC Plastic Features Artistic Patterned Glass Internal Doors with Handle Sliding Concertina Door Panel Divider (Natural Thickness 10mm)
INMOZATA£56.753.9★340 rev
Newest
by launch date
Internal Door 1981 x 762mm 6 Panel White Primed Moulded Door Trimmable Reversible Interior Door Traditional Panel Design
Generic£46.181 rev
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
NOVECRAFTO£40.9273 rev
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Dark Brown Oak)
NOVECRAFTO£36.3673 rev
RINHARTEX Blackout Folding Door Curtain With Rod Magnetic Accordion Door Interior Sliding Door for Closet Pleated Concertina Doorway Curtain Room Divider Bedroom Living Room(46x79 Grey)
RINHARTEX£32.8430 rev
Plastic Foldable Sliding Door Internal Folding Door Panel with Handle Space Saving Room Divider (White Thickness 6mm)
Panana£43.8414 rev
Trending
90-day click momentumRINHARTEX Blackout Folding Door Curtain With Rod Magnetic Accordion Door Interior Sliding Door for Closet Pleated Concertina Doorway Curtain Room Divider Bedroom Living Room(46x79 Grey)
RINHARTEX£32.844.3★
Internal Door 1981 x 762mm 6 Panel White Primed Moulded Door Trimmable Reversible Interior Door Traditional Panel Design
Generic£46.185.0★
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Dark Brown Oak)
NOVECRAFTO£36.364.5★
NOVECRAFTO PVC Folding Door 32 x 80 in Smooth Glide Magnetic Closure Moisture-Resistant Easy Installation Space-Saving Wood Effect Concertina Accordion Sliding Door (Brown Oak)
NOVECRAFTO£40.924.5★
RINHARTEX Blackout Folding Door Curtain Magnetic Sliding Door for Closet Pleated Concertina Doorway Curtain Accordion Door Interior Room Divider Bedroom Living Room(42x78 Cream White)
RINHARTEX£19.763.4★
What buyers say about door
What buyers praise and complain about, mined from review topics.What buyers love
“Just what I wanted good quality doir”
“Easy to install”
“Good for the price”
“It fits well”
“it does the job”
“Good solid construction”
“Very effective space saver”
“the magnetic closure holds together effectively enough to keep it shut when needed”
“Once installed, it blends in nicely with the existing white trim and gives the space a much cleaner, more finished look”
“I also like the accordion design”
What buyers complain about
“Bad reviews are not always true”
“The only con I would say it is the price which feels quite expensive for a door curtain”
“No instructions”
“Adhesive on rod not strong enough”
“doesnt even fit”
“Too thin”
“no rail to put it up”
“No measurements”
“The magnets are rubbish they do not work”
“its not very strong and after a few months of use it has started to fail with one of the screw runners detaching and the material is easy to damage and crack”
Top return reasons
Common questions
- Is door profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 30 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the door niche?
- 11 brands and 18 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in door?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 1.6%.
- When does demand for door peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the door niche?
- Listings span £19.76–£293.35; the average listing price is £59.08 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.