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Dog Walking Light

Fail

Demand is soft, at -71.6% this quarter, so Dog Walking Light is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£15K/yr114K searches / yr
90-day growth
-71.6%search demand this quarter
Competition
67%top-5 click share · 17 brands · 22 sellers

Flapen Score

Dog Walking Light against its category

The dotted line is the DIY & Tools average. Past it, Dog Walking Light is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Walking Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Walking Light 114K times last year and spent an estimated £15K. The top 5 brands take 73% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-71.6%
Conversion, latest week
1.8%
Market size, estimated
£15Ka year
Top search term
dog night light9K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £3.53 to £14.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.57 that is £0 to £757 a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£3.53–£14.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£757
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #278 within Hand Tools. It carries 492 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#278in Hand Tools
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Walking Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

24%

  • AHJ29%
  • Mountain Paws28%
  • Kwanan7%
  • GRIFEMA5%
  • woeita4%
  • Tremdwoto3%

Demand

Dog Walking Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 18.1× · 8 of 12 months tracked

Search terms

Top Dog Walking Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog night light9K/yr
  • dog harness light14K/yr
  • reflective dog accessories7K/yr
  • dog lead light7K/yr
  • dog walking light15K/yr
  • dog lights clip on8K/yr
  • rechargeable dog light6K/yr
  • dog torch4K/yr
  • light for dog harness8K/yr
  • flashing dog tag4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Walking Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.42

Break easily

Don't last

Broke after a month

Brightness/Shine/Glow12%+2.62

Very dim light

Its not super bright

even at the brightest not over lit up area

Quality-Overall6%−0.02

Not reliable quality

Rubbish product

poor quality

Functionality-Overall6%−0.07

Doesn't work

3/4 have already stopped working properly

It didnt work

Charging6%

It will not charge anymore

however both torches do not charge

it wont recharge at all

Love

Brightness/Shine/Glow40%+2.62

Bright Lights

It is bright

Bright lights

Value For Money9%+0.75

Good price

Great value

Good value for money

Quality-Overall8%−0.02

excellent quality for the price gives off a excellent light

LED light is a good quality

Brilliant quality

Charging6%

Charges relatively quickly

Charging was quick

Super easy to turn on and charge

Ease Of Use6%+0.40

Easy to use

The light is very easy to use

easy to use - just plug in and press a button

Return

0.7% Return rate 15% Fixable by listing

Functionality-Overall24%▂█▇█▇▄

Doesn't work

3/4 have already stopped working properly

It didnt work

Brightness/Shine/Glow16%▆▄▃▁▄█

Very dim light

Its not super bright

even at the brightest not over lit up area

Defective Material/Parts15%▄▄▃▃█▆
Charging12%█▅▁▁▁▂

It will not charge anymore

however both torches do not charge

it wont recharge at all

Size-Overall8%▁▃██▃▂

Not fit for purpose

Bit small

It's smaller than I expected by a little bit. but I guess you don't really need it to be much bigger

FAQ

Common Dog Walking Light questions

Answered from the same tracked data.