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Dog Monitor

Fail

The top 5 brands take 100% of clicks, so Dog Monitor is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£103K/yr57K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
89%top-5 click share · 5 brands · 37 sellers

Flapen Score

Dog Monitor against its category

The dotted line is the DIY & Tools average. Past it, Dog Monitor is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Monitor 57K times last year and spent an estimated £103K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
10.7%
Market size, estimated
£103Ka year
Peak month
November1.4× the quietest month
Top search term
tapo c21018K searches a year

02 · Price

A sale here is worth £16.83.

Listings sell for £16.83 on average, from £9.01 to £32.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £16.83 that is £8K to £13K a year per listing.

Average price
£16.83inside the $15 to $100 sweet spot
Price range
£9.01–£32.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Safety & Security. It carries 42,807 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Safety & Security
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,807per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£62K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Tapo59%
  • blurams25%
  • Ring9%
  • GNCC4%
  • Cinnado3%
  • Open — no brand owns it (0%)

Demand

Dog Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapo c21018K/yr
  • puppy camera22K/yr
  • puppy cam10K/yr
  • dog monitor4K/yr
  • pet monitor3K/yr
  • tapo camera c2102K/yr
  • baby cameras with phone app99/yr

Reviews and returns

What reviews say buyers love and hate about Dog Monitor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall22%−0.17

it loses connection

Connection problem

I was unable to connect

Durability11%−0.08

Less than a year its already broken

Stops working after a few months

Fails after a couple of months

Functionality-Overall11%−0.08

Did not work

Works fine till its actually needed

both of them stopped working

Software/Application6%−0.01

Now I can't open the app

The app is ghastly

poor software

Assembly/Installation6%+0.17

Unable to set up

Difficult to set up

Asked my son who also found it hard to install

Love

Camera Quality24%+1.40

Great Little Camera

The cameras are very clear

Best camera

Value For Money19%+1.27

Best value

Excellent value

Great deal

Quality-Overall14%+0.67

Good quality and easy to set up

Clear quality for the affordable price

Amazing quality

Assembly/Installation8%+0.17

Easy to install

easy to install

Easy set up

Ease Of Use5%+0.32

easy to get in touch with

Easy to use

it was easy enough to do

Return

2.5% Return rate 5% Fixable by listing

Connectivity-Overall38%███▇██

it loses connection

Connection problem

I was unable to connect

Functionality-Overall15%▇██▇▇█

Did not work

Works fine till its actually needed

both of them stopped working

Compatibility-Overall10%▆▆█▇▆▆
Camera Quality5%██▄▄▆▅

First camera didnt work at all

Camera always glitches when your out

Terrible camera

Quality-Overall4%█▇▆▇█▆

Terrible quality

Piece of rubbish

Poor reliability

FAQ

Common Dog Monitor questions

Answered from the same tracked data.