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Dog Monitor

Fail

The top 5 brands take 100% of clicks, so Dog Monitor is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£103K/yr57K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
89%top-5 click share · 5 brands · 37 sellers

Flapen Score

Dog Monitor against its category

The dotted line is the DIY & Tools average. Past it, Dog Monitor is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Monitor 57K times last year and spent an estimated £103K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
10.7%
Market size, estimated
£103Ka year
Peak month
November1.4× the quietest month
Top search term
tapo c21018K searches a year

02 · Price

A sale here is worth £16.83.

Listings sell for £16.83 on average, from £9.01 to £32.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £16.83 that is £8K to £13K a year per listing.

Average price
£16.83inside the $15 to $100 sweet spot
Price range
£9.01–£32.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Safety & Security. It carries 42,807 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Safety & Security
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,807per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Monitor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£62K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

37

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Tapo59%
  • blurams25%
  • Ring9%
  • GNCC4%
  • Cinnado3%
  • Open — no brand owns it (0%)

Demand

Dog Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Monitor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tapo c21018K/yr
  • puppy camera22K/yr
  • puppy cam10K/yr
  • dog monitor4K/yr
  • pet monitor3K/yr
  • tapo camera c2102K/yr
  • baby cameras with phone app99/yr

Reviews and returns

What reviews say buyers love and hate about Dog Monitor

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Camera Quality”
22%of negative reviews mention “Connectivity-Overall”
2.5%of orders come back
“it loses connection”
A buyer, on “Connectivity-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Monitor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data