Skip to content

Dimmer Switches

Fail

Demand is soft, at -41.4% this quarter, so Dimmer Switches is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£196K/yr407K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
58%top-5 click share · 11 brands · 117 sellers

Flapen Score

Dimmer Switches against its category

The dotted line is the DIY & Tools average. Past it, Dimmer Switches is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmer Switches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimmer Switches 407K times last year and spent an estimated £196K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
4.5%
Market size, estimated
£196Ka year
Peak month
November2.4× the quietest month
Top search term
dimmer light switch143K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £4.62 to £17.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £10.70 that is £8K to £11K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£4.62–£17.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #170 within Electrical. It carries 751 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
12.9%
Average rank
#170in Electrical
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
751per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dimmer Switches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£78K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

117

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

12%

  • British General34%
  • Ledvia24%
  • Knightsbridge11%
  • Alliance Electrical7%
  • Status6%
  • BSEED6%
  • Open — no brand owns it (5 brands, 12%)

Demand

Dimmer Switches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dimmer Switches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimmer light switch143K/yr
  • dimmer switch75K/yr
  • led dimmer switch37K/yr
  • dimmer switch for led lights35K/yr
  • switches & dimmers22K/yr
  • light dimmer switches14K/yr
  • dimmable light switch10K/yr
  • led dimmer light switch9K/yr
  • light switch dimmer8K/yr
  • dimmer8K/yr

Reviews and returns

What reviews say buyers love and hate about Dimmer Switches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.21

Broke within a year

Faulty after short use

Failed after 14 months

Quality-Overall10%+1.04

NOt good quality

Very cheap and poorly made

not as good in performance

Functionality-Overall9%−0.14

One dimmer switch doesn't work

alas nothing doing

Did not work

Advertised Vs Actual Product7%−0.01

The description was not clear

Poor description

Incorrect description

Compatibility-Overall6%−0.04

will not work with certain lamps

had to return has realized not compatible with my light

dimmer and faceplate incompatible

Love

Quality-Overall20%+1.04

Great quality item

Great quality switch

Attractive well made

Value For Money14%+1.27

Good value for money

Excellent price

Great deal

Size-Overall10%+0.22

Simple to fit

Easy to fit

Fitted easily

Advertised Vs Actual Product9%−0.01

As described no issues

Exactly what was needed

Exactly as described

Brightness/Shine/Glow8%+0.48

the brightness is up to you

Good that they have a soft illumination so they incrementally light

Great quality dimmer switch

Return

3.9% Return rate 38% Fixable by listing

Functionality-Overall19%█▆██▅█

One dimmer switch doesn't work

alas nothing doing

Did not work

Compatibility-Overall17%█▇▅▅▇█

will not work with certain lamps

had to return has realized not compatible with my light

dimmer and faceplate incompatible

Size-Overall16%▅█▇█▇▇

Sadly I cant use it as the dimmer module is huge

dimensions are not exact

Cheap rubbish my fault for buying the cheapest one smaller than normal

Defective Material/Parts9%▇█▇▆▄█

Item broken

Faulty internal screws

Missing parts cannot fix it electrician gave up 6 hours waisted

Bulb Flicker/Dimming/Color7%█▄▄▅▅▂

If you want proper full-range dimming, this is not it

As others have reported this dimmer only partially dims so not really ideal

only had dimmer switch 4 months

FAQ

Common Dimmer Switches questions

Answered from the same tracked data.