dimmer switches
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good751.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£196K£196K/yr · 407K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad£4.62–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dimmer switches is a £196K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dimmer switches market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £268K–£321K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 12.9%
- Avg brand age
- 56 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
117
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
12%
- British General34%
- Ledvia24%
- Knightsbridge11%
- Alliance Electrical7%
- Status6%
- BSEED6%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Top dimmer switches search terms
- dimmer light switch143K/yr
- dimmer switch75K/yr
- led dimmer switch37K/yr
- dimmer switch for led lights35K/yr
- switches & dimmers22K/yr
- light dimmer switches14K/yr
- dimmable light switch10K/yr
- led dimmer light switch9K/yr
- light switch dimmer8K/yr
- dimmer8K/yr
Top dimmer switches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Dimmer Switch for Dimmable LED/Halogen/Incandescent Lights Trailing Edge Dimmer Switches Rotary Push On/Off 1 Gang 1Way/2 Way 3-100 Watts
Ledvia£10.704.3★950 rev
BG Electrical Single Dimmer Intelligent Light Switch Brushed Steel 2-Way 400 W NBS81P-01
British General£8.704.2★2,663 rev
Knightsbridge CU2161 CU Dimmer 230 V White Curved Edge
Knightsbridge£6.414.1★801 rev
STATUS Single Dimmer Light Switch White 1 Gang 1 Way
Status£5.904.1★109 rev
iolloi LED Dimmer Switch For Dimmable LED Incandescent Halogen Bulbs Push on/off Rotary Universal Dimmer-Switch No Neutral Required 1 Gang 2-Way 3-100W (1-10 LEDs)
iolloi£10.704.3★2,993 rev
Newest
by launch date
Dimmer Light Switch Single Wall Dimmer Switch for LED Halogen & Incandescent Bulbs Trailing Edge Technology 1 Gang 1 Way/2 Way Rotary Switch (3-100W)
Neviland£10.8271 rev
Dimmer Switch for Lights Brushed Steel | VELTZ Pro | 1 Gang 2 Way 400W | Slim Curved Round Edge Design | Wall Electrical Power Switched
Veltz£4.626 rev
LED Dimmer and Rocker Wall Light Switch Combo 2 Gang 2 Way Switch Trailing Edge Dimmer for LED/Halogen/Incandescent Lights
Ledvia£14.50227 rev
Ledvia LED Dimmer Switch Trailing Edge Double Dimmer Light Switch for Dimmable LED/Halogen Lights Rotary Push On/Off 2 Gang 1 Way/2 Way 3-150 Watts White
Ledvia£14.80223 rev
LED Dimmer Switch for Dimmable LED/Halogen/Incandescent Lights Trailing Edge Dimmer Switches Rotary Push On/Off 1 Gang 1Way/2 Way 3-100 Watts
Ledvia£10.70950 rev
Trending
90-day click momentumDimmer Switch for Lights Brushed Steel | VELTZ Pro | 1 Gang 2 Way 400W | Slim Curved Round Edge Design | Wall Electrical Power Switched
Veltz£4.623.6★
BSEED Smart Dimmer Switch Glass Touch Panel LED Lights Work with Alexa/Smart Life App Control Neutral Wire RequiredWiFi Dimmer 1 Gang 1 Way 86mm Black
BSEED£14.283.7★
AET CPC1GDIM4 Polished Chrome Classical 400W-10 Amp Single 1 Gang 2 Way 400W Light Dimmer Switch 400 W
Alliance Electrical£6.684.3★
BG Electrical Intelligent Single Wall Dimmer Switch 2 Way Raised Profile Round Edges Nexus Metal Polished Chrome 200W NPC81
British General£9.114.3★
BG Electrical Intelligent Single Wall Dimmer Switch 2 Way Raised Profile Round Edges Nexus Metal Black Nickel 200W NBN81
British General£10.794.3★
What buyers say about dimmer switches
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality item”
“Good value for money”
“Simple to fit”
“As described no issues”
“the brightness is up to you”
“Looks great and works perfectly”
“Easy to install”
“Great Switch”
“no noticeable buzzing”
“Works well”
What buyers complain about
“Broke within a year”
“NOt good quality”
“One dimmer switch doesn't work”
“The description was not clear”
“will not work with certain lamps”
“If you want proper full-range dimming, this is not it”
“Dimmer didnt work”
“Sadly I cant use it as the dimmer module is huge”
“Item broken”
“Not cheap”
Top return reasons
Common questions
- Is dimmer switches profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 23 tracked products. 90-day search growth is -41.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the dimmer switches niche?
- 11 brands and 117 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in dimmer switches?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.9%.
- When does demand for dimmer switches peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dimmer switches niche?
- Listings span £4.62–£17.46; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.