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Dimmer Switches

Fail

Demand is soft, at -41.4% this quarter, so Dimmer Switches is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£196K/yr407K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
58%top-5 click share · 11 brands · 117 sellers

Flapen Score

Dimmer Switches against its category

The dotted line is the DIY & Tools average. Past it, Dimmer Switches is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmer Switches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimmer Switches 407K times last year and spent an estimated £196K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
4.5%
Market size, estimated
£196Ka year
Peak month
November2.4× the quietest month
Top search term
dimmer light switch143K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £4.62 to £17.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £10.70 that is £8K to £11K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£4.62–£17.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #170 within Electrical. It carries 751 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
12.9%
Average rank
#170in Electrical
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
751per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dimmer Switches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£78K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

117

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 96%

Open market

12%

  • British General34%
  • Ledvia24%
  • Knightsbridge11%
  • Alliance Electrical7%
  • Status6%
  • BSEED6%
  • Open — no brand owns it (5 brands, 12%)

Demand

Dimmer Switches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dimmer Switches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dimmer light switch143K/yr
  • dimmer switch75K/yr
  • led dimmer switch37K/yr
  • dimmer switch for led lights35K/yr
  • switches & dimmers22K/yr
  • light dimmer switches14K/yr
  • dimmable light switch10K/yr
  • led dimmer light switch9K/yr
  • light switch dimmer8K/yr
  • dimmer8K/yr

Reviews and returns

What reviews say buyers love and hate about Dimmer Switches

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
3.9%of orders come back
“Broke within a year”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dimmer Switches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data