Dimmer Switches
FailDemand is soft, at -41.4% this quarter, so Dimmer Switches is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £196K/yr407K searches / yr
- 90-day growth
- -41.4%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 117 sellers
Flapen Score
Dimmer Switches against its category
The dotted line is the DIY & Tools average. Past it, Dimmer Switches is stronger. Inside it, weaker.
Market
The Dimmer Switches market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dimmer Switches 407K times last year and spent an estimated £196K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 407K
- Growth, 90 days vs prior 90
- -41.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £196Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- dimmer light switch143K searches a year
02 · Price
A sale here is worth £10.70.
Listings sell for £10.70 on average, from £4.62 to £17.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £10.70 that is £8K to £11K a year per listing.
- Average price
- £10.70under the $15 to $100 sweet spot
- Price range
- £4.62–£17.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #170 within Electrical. It carries 751 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 12.9%
- Average rank
- #170in Electrical
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 751per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Dimmer Switches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LED Dimmer Switch for Dimmable LED/Halogen/Incandescent Lights Trailing Edge Dimmer Switches Rotary Push On/Off 1 Gang 1Way/2 Way 3-100 Watts
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 950
- Age
- 4y ago

BG Electrical Single Dimmer Intelligent Light Switch Brushed Steel 2-Way 400 W NBS81P-01
- Price
- £8.70
- Rating
- 4.2/5
- Reviews
- 2,663
- Age
- 15y ago

Knightsbridge CU2161 CU Dimmer 230 V White Curved Edge
- Price
- £6.41
- Rating
- 4.1/5
- Reviews
- 801
- Age
- 8y ago

STATUS Single Dimmer Light Switch White 1 Gang 1 Way
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 12y ago

iolloi LED Dimmer Switch For Dimmable LED Incandescent Halogen Bulbs Push on/off Rotary Universal Dimmer-Switch No Neutral Required 1 Gang 2-Way 3-100W (1-10 LEDs)
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 2,993
- Age
- 6y ago
Trending
90-day click momentum
Dimmer Switch for Lights Brushed Steel | VELTZ Pro | 1 Gang 2 Way 400W | Slim Curved Round Edge Design | Wall Electrical Power Switched
- Price
- £4.62
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 3y ago

BSEED Smart Dimmer Switch Glass Touch Panel LED Lights Work with Alexa/Smart Life App Control Neutral Wire RequiredWiFi Dimmer 1 Gang 1 Way 86mm Black
- Price
- £14.28
- Rating
- 3.7/5
- Reviews
- 465
- Age
- 7y ago

AET CPC1GDIM4 Polished Chrome Classical 400W-10 Amp Single 1 Gang 2 Way 400W Light Dimmer Switch 400 W
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 2,377
- Age
- 11y ago

BG Electrical Intelligent Single Wall Dimmer Switch 2 Way Raised Profile Round Edges Nexus Metal Polished Chrome 200W NPC81
- Price
- £9.11
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 15y ago

BG Electrical Intelligent Single Wall Dimmer Switch 2 Way Raised Profile Round Edges Nexus Metal Black Nickel 200W NBN81
- Price
- £10.79
- Rating
- 4.3/5
- Reviews
- 536
- Age
- 11y ago
Newest
by launch date
Dimmer Light Switch Single Wall Dimmer Switch for LED Halogen & Incandescent Bulbs Trailing Edge Technology 1 Gang 1 Way/2 Way Rotary Switch (3-100W)
- Price
- £10.82
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 1y ago

Dimmer Switch for Lights Brushed Steel | VELTZ Pro | 1 Gang 2 Way 400W | Slim Curved Round Edge Design | Wall Electrical Power Switched
- Price
- £4.62
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 3y ago

LED Dimmer and Rocker Wall Light Switch Combo 2 Gang 2 Way Switch Trailing Edge Dimmer for LED/Halogen/Incandescent Lights
- Price
- £14.50
- Rating
- 4.3/5
- Reviews
- 227
- Age
- 3y ago

Ledvia LED Dimmer Switch Trailing Edge Double Dimmer Light Switch for Dimmable LED/Halogen Lights Rotary Push On/Off 2 Gang 1 Way/2 Way 3-150 Watts White
- Price
- £14.80
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 3y ago

LED Dimmer Switch for Dimmable LED/Halogen/Incandescent Lights Trailing Edge Dimmer Switches Rotary Push On/Off 1 Gang 1Way/2 Way 3-100 Watts
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 950
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
117
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
12%
- British General34%
- Ledvia24%
- Knightsbridge11%
- Alliance Electrical7%
- Status6%
- BSEED6%
- Open — no brand owns it (5 brands, 12%)
Demand
Dimmer Switches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Dimmer Switches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dimmer light switch143K/yr
- dimmer switch75K/yr
- led dimmer switch37K/yr
- dimmer switch for led lights35K/yr
- switches & dimmers22K/yr
- light dimmer switches14K/yr
- dimmable light switch10K/yr
- led dimmer light switch9K/yr
- light switch dimmer8K/yr
- dimmer8K/yr
Reviews and returns
What reviews say buyers love and hate about Dimmer Switches
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within a year
Faulty after short use
Failed after 14 months
NOt good quality
Very cheap and poorly made
not as good in performance
One dimmer switch doesn't work
alas nothing doing
Did not work
The description was not clear
Poor description
Incorrect description
will not work with certain lamps
had to return has realized not compatible with my light
dimmer and faceplate incompatible
Love
Great quality item
Great quality switch
Attractive well made
Good value for money
Excellent price
Great deal
Simple to fit
Easy to fit
Fitted easily
As described no issues
Exactly what was needed
Exactly as described
the brightness is up to you
Good that they have a soft illumination so they incrementally light
Great quality dimmer switch
Return
3.9% Return rate 38% Fixable by listing
One dimmer switch doesn't work
alas nothing doing
Did not work
will not work with certain lamps
had to return has realized not compatible with my light
dimmer and faceplate incompatible
Sadly I cant use it as the dimmer module is huge
dimensions are not exact
Cheap rubbish my fault for buying the cheapest one smaller than normal
Item broken
Faulty internal screws
Missing parts cannot fix it electrician gave up 6 hours waisted
If you want proper full-range dimming, this is not it
As others have reported this dimmer only partially dims so not really ideal
only had dimmer switch 4 months
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dimmer Switches questions
Answered from the same tracked data.








