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Digital Spirit Level

Fail

Demand is soft, at -18.6% this quarter, so Digital Spirit Level is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£231K/yr339K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
80%top-5 click share · 10 brands · 23 sellers

Flapen Score

Digital Spirit Level against its category

The dotted line is the DIY & Tools average. Past it, Digital Spirit Level is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digital Spirit Level market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Digital Spirit Level 339K times last year and spent an estimated £231K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
3.3%
Market size, estimated
£231Ka year
Peak month
January2.2× the quietest month
Top search term
trend70K searches a year

02 · Price

A sale here is worth £20.93.

Listings sell for £20.93 on average, from £12.44 to £45.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £20.93 that is £10K to £16K a year per listing.

Average price
£20.93inside the $15 to $100 sweet spot
Price range
£12.44–£45.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£10K–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Measuring & Layout Tools. It carries 1,862 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Measuring & Layout Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,862per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Digital Spirit Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£138K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

  • Franklin Sensors45%
  • Trend14%
  • XUNTOP12%
  • Mecurate8%
  • MiLESEEY5%
  • Jsoprtvr4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Digital Spirit Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Digital Spirit Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trend70K/yr
  • digital spirit level46K/yr
  • digital level49K/yr
  • franklin sensors level15K/yr
  • digital angle gauge15K/yr
  • inclinometer17K/yr
  • digital inclinometer16K/yr
  • digital level with laser11K/yr
  • light up spirit level12K/yr
  • trend tools15K/yr

Reviews and returns

What reviews say buyers love and hate about Digital Spirit Level

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.11

Didn't work

doesnt work reliably

Side lasers not very useful, nor effective

Measurement/Reading Accuracy15%−0.15

not very accurate. the light

This is very inaccurate

Most inaccurate laser meter I ever had

Value For Money15%−0.05

A little expensive

It's a bit too expensive for a level

A bit pricey for what it does

Ease Of Use7%+1.99

a bit complicated for doing the calculations

Getting use to it can be a little tricky

Magnetic Strength/Adsorption5%+0.20

The magnet is terrible would bearly hold itself upside down on anything

Only downside is the magnets on the corners are too weak

Love

Ease Of Use34%+1.99

Makes life a lot easier

Easy to use

easy to read

Quality-Overall18%+1.02

Excellent product

Surprised by how good this tool is

It feels well made

Advertised Vs Actual Product8%+0.33

Just what I needed

Does it do what you want

Met all expectations

Measurement/Reading Accuracy7%−0.15

Very accurate

I found it accurate when measuring something that was already there

extremely accurate

Brightness/Shine/Glow5%+0.29

Illuminating

It can be lit up in the dark

Light up is great

Return

1.1% Return rate 13% Fixable by listing

Functionality-Overall26%▅▆▆▅▅█

Didn't work

doesnt work reliably

Side lasers not very useful, nor effective

Measurement/Reading Accuracy22%▆▅▅█▆▄

not very accurate. the light

This is very inaccurate

Most inaccurate laser meter I ever had

Defective Material/Parts6%▂▅█▆▆▅
Size-Overall6%▄▁▄▂█▃

Tiny, wee thing

Quality-Overall5%▆█▅▄█▄

Rubbish

FAQ

Common Digital Spirit Level questions

Answered from the same tracked data.